It's high time I took the time, dear blog reader, to explain what I'd like you to do now that I've gotten your attention (at least for the next minute or so). Here goes.
Since you're reading this, you're already doing something I'd like you to do. Thanks!
Next, I'd like you to find this informative, entertaining, and/or interesting. If that's happening, then I'm hoping you'll respond in some way (comment, email, phone call) or that you'll think about my words after you've clicked away to other destinations on the InterWeb and, perhaps, share this blog with someone else.
Of course, this isn't a personal blog; this is a corporate blog. As such, it should be "driving business," which is where the path starts to fork. From a marketing/business development perspective, "what I want you to do" depends on your relationship to Aquent qua Aquent. Here are three possibilities:
1. You already have a relationship with Aquent.
Maybe you're working on assignment through us. Maybe you have in the past. Maybe you're a client. Maybe you're an Aquent employee.
Whatever the particular way you relate to Aquent, and these relationships can and do change with time -- talent become clients, clients become talent, staff become clients or talent, talent become staff, etc. -- I want you to continue that relationship in the way that makes the most sense for you. I also want you to tell other people about Aquent because we did something for you and did it in a way that left a lasting, positive, impression. OK?
2. You want to have a relationship with Aquent.
If this applies to you, chances are that you are looking for a job. This is a tricky relationship because we only choose to work with about 10% of the folks who seek employment through us. We're kind of picky because, ultimately, our clients are kind of picky (if you happen to be a prospective client, yes, we think you're picky - not that there's anything wrong with that).
The trick here is keeping you engaged and, ideally, moving you into Group 1, even if you don't initially get what you want from Aquent. In other words, I want you to still want to have a relationship with Aquent even if we tell you that we are not interested in representing you at this time. To put it more bluntly, I want you to recommend Aquent to your friends and colleagues, and refer them to us, even though we rejected you.
I know that's a tall order, but if we did it right, then it's not out of the question.
3. You came here for the content, or you know me, or whatever, and you have no real relationship to Aquent and don't necessarily care to now or in the future.
If you were drawn by the content or otherwise stumbled across this blog and got something out of the encounter, then I can't complain. I hope you comment, pass it on, come back, etc. (see above).
If you're a marketer, graphic designer, web designer, copywriter, etc., and didn't know about Aquent until this moment, I want you to check out the jobs posted here and the jobs posted on our site. Maybe one will strike your fancy. Maybe you'll see one that would be perfect for someone you know. Maybe you'll just go away with the notion that Aquent could be a career resource in the future. In any event, if this blog introduced you to Aquent, that's not nothing.
If your career and personal interests have only the most tangential relationship to what Aquent does or can do, I just want you to have a really nice day.
Image Courtesy of "T" altered art.
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