Gary Katz on Marketing Operations (M0)
Gary Katz is the CEO and founder of Marketing Operations Partners. Gary is a thought leader in the emerging field of marketing operations, a field to which he brings both a keen intellect and a missionary zeal.
I caught up with Gary and recorded this interview with him, which I present for your podcasting enjoyment. In it, he defines "marketing operations," discusses the benefits of this approach as well as the challenges - both organizational and, for lack of a better word, psychological - faced by anyone trying to implement it within their company. Listen to what he's got to say and find out why he refers to marketing operations as a "cosmic universal force."
To get down to the nitty gritty, you can hear the podcast by clicking on the device pictured below:
You can also download the mp3 by "right-clicking" ("control-clicking," Mac-wise) this link here, or check out all the Talent Blog Podcasts on iTunes.
Highlights of the podcast can be found at the following time coordinates:
00:46 - What is Marketing Operations?
02:12 - What problems should the Marketing Operations approach fix?
05:00 - Marketing vs. Sales: Who's driving?
07:10 - "Sophistication"
10:31 - Ideal metrics
11:25 - Challenges faced by organizations when implementing Marketing Operations
16:30 - MO - A Cosmic, Universal Force
18:37 - Overcoming the challenges
21:40 - Getting C-level support
26:10 - MO: The future of marketing?
29:49 - The missionary sell
Image Courtesy of Pernell.
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