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Greetings, loyal followers and coincidental visitors of Aquent's Talent Blog!
I know I only did one post last week and I extend my heartfelt and sincere apologies for my shortcomings and unworthiness. I'm back in the saddle this week, though, and vow to return to my 3+ posts pace. Wish me luck!
In any event, I blame my other marketing duties for my blog-wise slackness . We've been pursuing a kind of "thought-leadership" strategy for the past year and I've kind of become "chief thought leader" (what else would a Minister of Enlightenment be?).
In addition to this blog and the Talent Blog Podcast, not to mention the numerous webcasts we sponsor, host, and produce, I edit several newsletters that we send out to clients and talent. Getting all the details wrapped up on those can eat up time faster than a dog eats homework. Not to put too fine a point on it, but the newsletters ate my blog-work.
The talent newsletter primarily features "hot jobs" and career advice while the client newsletter generally focuses on some particular aspect of marketing and includes interviews and insights from our talent and any relevant experts we can track down. I think the content in the client newsletter tends to be pretty strong - judge for yourself by checking out this article on expanding your brand's global footprint, or this one on building branded entertainment sites - though the newsletter has been "under-performing," in terms of people actually clicking on the links to the articles. I've got some ideas about improving things and will try them out over the next few months.
Wish me luck!
Image Courtesy of Photog*Phillip.
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