Eric T. Peterson on the eMetrics Summit in DC, Industry Consolidation, and the Future
I spoke with Eric T. Peterson about a month ago as he was on his way to the eMetrics Summit in Washington, DC.
With the summit now behind us, Eric was kind enough to speak with me again on his impressions of the event. We also talked about Omniture's acquisition of Visual Sciences in the context of consolidation in the web analytics industry, upcoming events, and his plans to write the second edition of Web Analytics Demystified during Oregon's long, gray winter.
To hear our conversation, you can click on this device:
You can download the mp3 by "right-clicking" ("control-clicking," Mac-wise) this link here, or check out this and other Talent Blog podcasts on iTunes.
Highlights of our conversation can be found at the following time coordinates:
1:30 The real value of a conference or, "The Lobby Bar" Phenomenon
3:45 Regional variety and web analytics: East Coast vs. West Coast
6:05 Omniture, Visual Sciences, and the Future of the Web Analytics Space
9:55 Challenges to companies developing new web analytics applications
10:52 "Definitely go to eMetrics!" - eMetrics San Francisco 2008
12:30 Web Analytics is Easy: NOT!
Image courtesy of Ctd 2005.
