David Meerman Scott on the New Rules of Marketing and PR
When I was at PodCamp in Boston a couple weeks ago I finally met David Meerman Scott, whom I'd wanted to interview at the time that we were doing the webcast with Paul Gillin.
David has literally written the book on the "new rules of marketing and PR." I spoke with him about thought leadership strategies, building user personas, and using press releases as a marketing tool. If you have the time, please check out our conversation and let me know what you think.
You can hear the interview by clicking on the device below:
You can download the mp3 by "right-clicking" ("control-clicking," Mac-wise) this link here, or check out this and other Talent Blog podcasts on iTunes.
Highlights of the podcast can be found at the following time coordinates:
2:14 - Defining "thought leadership"
5:40 - Main challenges to crafting a thought leadership strategy
9:00 - Methods for creating "user personas"
10:53 - The Engineer and the "100 Mothers"
11:30 - "Why don't people do things the right way?"
16:19 - Reading blogs written by your buyer personas
18:00 - The "News Release Strategy"
25:30 - "The media will notice"
Image courtesy of belgianchocolate.
