Games and Advertising: World of Warcraft, Toyota, Coke, and Leeroy Jenkins

There is plenty of stuff out there that you can read about in-game advertising. What's strange is when games become so popular that they can serve as the setting for real-live commercials, like in this one for Toyota Tacoma:

Or this one for Coke in China:

Of course, it's also worthy of note when advertising characters, like Leeroy Jenkins, enter the cultural mainstream.

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