Paul Gillin on "The New Influencers" - A Webcast Experience

Aquent is sponsoring an American Marketing Association on-demand webcast, which will first air tomorrow, Tuesday, October 16, at 1pm EST. The webcast will feature Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media.

Paul's book is an insightful, articulate, and information-rich overview of the new social media from blogs to YouTube and beyond. If you are a marketer and want to figure out how you can succeed in the new media landscape, or at least avoid some of its precipitous pitfalls, you should tune into the webcast and check out The New influencers.

As an added bonus, I recorded an interview with one of the influencers Paul profiles, Peter Rojas of engadget fame. I will be posting the interview as a podcast here tomorrow. I beg of you to do us both a favor and come on back to listen to it. You'll be glad you did.

Image courtesy of hyku.

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