MommyCast and the Power of the Personal: A Podcast Experience

The other day I had the good fortune of speaking with Paige and Gretchen of MommyCast, a popular podcast devoted to moms the world over and one that has been featured everywhere from Variety and USA Today to the BBC and the Wall Street Journal. I asked them about their editorial perspective, what works and what doesn't when companies approach them with sponsorship offers, and why their podcast has been so wildly successful.

If you haven't listened to their podcast, you should. If you'd like to listen in on our conversation you can use this device:

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You can also download this interview by right-clicking (or "control-clicking," Mac-wise) on this link, or access it (along with other Talent Blog Podcast episodes) via iTunes or at Switchpod.

Some points of interest:

2:55 - How moms share information
4:20 - Successful pitch approaches
10:05 - People who don't get podcasting
13:33 - Measuring the impact of a podcast
21:00 - Media kits matter!

Image courtesy of Spiralz.

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