Oncoming Economic Turbulence: Good for SEO Professionals?
According to Joel Cheesman, SEO pros don't share their fellow American's fear of an imminent recession. In a recent post, Mr. Cheesman says, that, on the contrary, SEO's are "drooling over [the] worsening economy."
His main point is that companies in a "down" economy look for the least expensive ways to improve performance of marketing programs. Here's how he puts it: "When businesses are confronted with a marketing expenditure in tough times, the most cost-effective options usually win, putting luxuries on the backburner. Exhibit at a tradeshow or better optimize our Web site? Drop bucks on a six-month commitment to a billboard or better optimize our Web site? Buy a display print ad or better optimize our Web site? You get the idea."
He goes on to emphasize, as Bonnie S. did in this recent talent spotlight, that "organic" optimization, as opposed to "pay-per-click," is the way to go. Since knowing how to improve rankings by focusing on site content and design is a specialized and rapidly evolving skill, them what have such skills are gonna get real paid.
Of course, if you don't have the aforementioned skills. but are curious about SEO, you might want to check out the blog maintained by Google's Matt Cutts or the resource section maintained by the folks at Apogee Search. If you are more nerdishly inclined, I invite you peruse the SEO stylings of SEO Egghead.
Image courtesy of Saveena (AKA LHDugger).
