This blog was initially conceived as a resource and forum for Aquent talent (the folks who work through us for our clients 'round the globe). The focus has primarily fallen on the ins and outs of marketing careers, from the nitty gritty of preparing for interviews and creating a resume to concrete examples of choices made by professionals pursuing careers in marketing and design. I've also taken the time here and there to talk about trends and issues in the world of marketing, design, and advertising, based on the assumption that this is the sort of stuff that marketers, designers, etc., care about.
Am I focusing on the right stuff? Should I be talking more specifically about working with Aquent and leave the lofty discussions of 21st Century marketing to the established pundits and veteran campaigners?
I've thought all along that, essentially, Aquent's business is local and that any questions potential, current, or former talent might have should be directed to the local office. All our local offices have their own clients, their own orders, their own recruiters. If you want to know what skills are in demand, what really matters are the skills in demand in your city or region. If you are experiencing difficulty on an assignment, you should let the person who found you that assignment know. Benefits? Timecards? Scheduling? The people who are most in a position to help you are the ones you met when you came in for an interview or who call you about availability or who check in on you when you are out working. In other words, specific, local people, and not a guy sitting at his computer in Boston mouthing off about this and that.
Are there general "truths" about working with Aquent? Certainly. Successful talent are flexible and demonstrate a strong commitment to customer service. Successful talent think of Aquent as a partner in their job search and career development. They provide updated resumes and portfolios, or whatever else is needed, in a timely fashion so that we can present them in the strongest light to our clients. And when they are on an engagement, they often strive to uncover and even create new opportunities for themselves.
Is that sort of information more interesting to you than my thoughts on Second Life or the perpetual tension between marketing and creative? What else are you curious about? Help me help you!

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