A Few Seconds on Second Life

I haven't written about Second Life in a while and, truth be told, I haven't been "in-world" in a while either, but, thanks to the eclectic, ubiquitous, and industrious link-gathering of Joseph Jaffe, my interest in Second Life goings-on was recently rekindled.

First of all, Jaffe leads us to this post on Greg Verdino's blog about a social media marketing campaign being run by Coke. Read through the comments if you want a good overview of the kinds of debates raging around "new marketing," Consumer Generated Content, and corporate behemoths.

Jaffe also highlights a very comprehensive post on "alternatives to Second Life." If you are curious about the possibilities of the metaverse, what's out there, what could be out there, pro's and con's of this or that virtual world, AND you don't have time to actually visit them all, this is a very thoughtful, informative, and measured overview.

Thank you, Joseph Jaffe, wherever you are!