I've tried desperately to avoid blogging about blogging and I've succeeded, more or less. When I have found myself blogging about blogging, I've striven to make sure that my comments were at least arguably career-related (for example, back in December I wrote about blogs as the new resume). I still believe that anyone interested in marketing themselves, which includes most independent consultants and, on some level, all jobseekers, needs to have a blog; a static resume or portfolio, nowadays, is just not enough.
Of course, once you start blogging, you'll discover that there is always more to learn about the medium, its potential uses, and its myriad practitioners. Along those lines, anyone with a burning thirst for blog-related knowledge should know about SOBCon07, a conference devoted to taking your blogging to the proverbial "next level." Among its many speakers you will find at least two bloggers from the realm of marketing and design whom I've referenced here, David Armano, and MIke Wagner, not to mention a bevy of other experts on podcasting, corporate blogging, and the like.
So, if you happen to be in Chicago May 11-12, have the dough (registration will run the early birds $350), and want to get your blog on, hie thee hence to SOBCon07.
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