I addressed the question, "What is Marketing?" here a while back, and then most recently, here. The latter post inspired this thoughtful response from John Cass and got me thinking even more about the distinction between sales, advertising, and marketing proper.
I'm not sure that I'm any closer to understanding what marketing is in its purest form, but after watching GoDaddy.com's most recent Super Bowl ad, I think I understand why everyone wants to work in marketing.
On second thought, maybe I only have more insight into why working in Human Resources at GoDaddy might be, well, interesting.

Leave a comment