Daphne, who used to work in the LA office with me has an excuse for missing these viral Dove Ads - she's in our Sydney, Australia office.
But me, who sits at his computer all day in the second largest city in America, blogging about media stuff?
Sadly, no excuse.
But! To make up for it, in case any of the rest of you are recovering Luddites, I'm including two of the films from Dove's Self-Esteem gallery. (On a side note, I've watched these a number of times and my self-esteem remains remarkably low.)
There's been a heck of a lot of controversy about these films and Dove "taking on" the beauty industry. There's even been venting at Ogilvy, who produced these film, because they also produce ads for a well-known girl's doll that is not so loved by many women.
I'm not sure what I think of the campaign as a whole, is it whitewashing or just a step in the right direction?
Either way, the visuals in these films speak for themselves. Whether that changes your decision whether or not to pop into Victoria's Secret or Abercrombie & Fitch, is up to you.
Onslaught
Evolution
Interestingly, Greenpeace posted their own YouTube response ad (below), protesting Dove's use of palm oil in their products. They claim the palm oil industry is destroying the Paradise Forests in Indonesia and that "as the biggest single buyer of palm oil in the world" they need to help stop it.
As a result, Unilever met with Greenpeace and "agreed to support the call by Greenpeace for an immediate moratorium on deforestation for palm oil plantation".
So maybe one step in the right direction, the Real Beauty Campaign, is leading to other right steps?
I used to eat at this place back when I worked at Sunset-Gower Studios in Hollywood. You'd never suspect that I lived, literally, 7 blocks from one. Probably because the last time I got a meatball sub there was the last time I worked from home.
The trick they pull on you at Giamela's? A full sandwich (pictured) is twenty-five cents more than the half. What a heart-stopping deal!
And yes, when I biked home, Jared from Subway was standing by the road crying just like that Native American, Iron Eyes Cody, used to do in that 1970's commercial.
I'd tell you I only ate half, but I don't really like to lie on the blog.
Well, if this JavaScript worked then it probably wouldn't have pegged Jenn as 50% man, 50% woman (which I saw recently at the circus) or me as 95% female 5% male (seen on my recent commute home).
Or this JavaScript is so smart that it knows something we do not.
As a Designer, Art Director, Creative Director, Project Manager, etc. that is.
Not to push the Eco Point so far that I create backlash make people destroy the Earth just to spite me and my treehugging compatriots, I did want to pass this site along.
Great advice like, 30. Avoid using colored paper stock, 14. Use something besides vinyl for banners, 13. Support your local paper mill, 6. Think about shipping.
Maybe I can just tell the naysayers since Aquent sponsored it, it's a marketing ploy.
Really, we had every intention in the world to update this blog for you. But as the man said, the road to hell is paved with good intentions.
Hopefully you weren't visiting here every day hoping for some crucial piece of useful information (wow, would you be in the wrong place, fella.)
I won't try to get your sympathy by telling you that Jenn, who was going to blog here, was a heck of a lot busier than she thought she'd be and that, weirdly, I couldn't access the blog due to a migration to the new Movable Type platform.
Or how sad that last fact was when, during my vacation, three relatives sat in the kitchen at the vacation house with their laptops, working away on emails, fwd:fwd:fwd: jokes, and looking up debated information on Wikipedia.
Regardless, we're back, semi-well rested, and ready to pass on "knowledge knuggets" to make your life better.
Really.
Like this Voice Mail Message to an "elegant lady" (set to video on YouTube) by a guy calling himself Dmitri. I urge you to take a break from your busy day to listen to the real Ladies Man.
Warning, this voice mail may make you throw your iPhone at the next man walking by.
Dr. Fredric J. Baur, the genius that created the patent for the container for Pringles, passed away recently.
As part of his last wishes, he wanted his remains to be buried in a Pringles can.
He developed many products for Proctor & Gamble, including frying oils and a freeze-dried ice cream. He was said to have been proudest about the patent for the Pringles design.
I just hope that I can come up with something as cool before I die (it does not have to have the multi-usage, however.)
As it may raise your cholesterol level and put you at risk for coronary heart disease.
I like beef, but I find these cliffs disturbing in a bad-modern-art way, which is probably not the intention of the Beef: It's What's for Dinner people.
When I look at these, I'm thinking "Beef: You're Soaking In It".
Of Bike to Work Week (in case you weren't bored of hearing about it already).
Best:
Seeing my friend Edmond walking through Hancock Park and being able to join him for mile or so.
Not the kind of nice surprise you get in your car!
Worst:
Two blocks after leaving Edmond, seeing 4 policemen jump out of their cars and drawing their guns on a Cadillac Escalade 30 feet from me. One yelling, in that anxious-in-the-moment voice, "Driver, get out of the car with your hands in the air!"
That's also not the kind of surprise you get in your car.
(But seriously, if you saw the latter in your car, you wouldn't be able to just kind of scoot along the side, hope the bullets didn't start flying, and quietly wheel away.)
A whopping 10% of the office biked in today. Woo hoo!
Okay, okay, it was just Rebecca and I, but there are only 20 people on-site today, so there you go.
Meri got as far as a couple blocks from her Glendale apartment before realizing her 13-mile ride unprepared would be folly.
I give her points for trying.
Rebecca gets extra points by having one of the coolest cruisers around - it's a lowrider, I'm telling you.
Not quite last year's turnout (Becky is working in our DC office and biking in, Andy is OC today, Emily's bike was stolen, and Kerry's housesitting), but it was getting a bit crowded around here with all those bikes (see below).
So, I'm on Day 3 of biking to work and I do not yet look like this.
Which is good, because chains make me look fat.
The thing I'd forgotten about biking to work? That everyone you meet in the lobby of your building tells you, "Man, I wish I could bike to work." (Except the woman who told me, "I was going to say you look like an ad for REI, then I saw your REI shorts".)
So, if you're looking to spend tomorrow as a superstar to everyone in your office lobby, which I know has been your secret wish all along, there's still time to sign up for prizes on the MTA site and join in the fun.
This bike routing map is probably the best tool you can use to map out your ride to work. (Seems to be working very slowly today
Let me know if you do? I may have an Aquent water bottle in it for you!
I'm not exactly the Grammar Police here (just ask any of the Proofreaders who read my blog), but isn't "Gotta" slang for "Got to" (i.e., "She's Gotta Have It" and "Something's Gotta Give")?
So why is BK telling me, "Got to buck"?
Buck what? My intense aversion to Whoppers?
(Thanks to Matt&Katie for spotting this too. And taking a picture, of course
I drop my kids off at school (and there is no way around that without leaving my house at 6am), so for this week my bike is on my car for the 6 miles to the school. After dropping them off I bike the other 4 miles into work.
Cheating? Well, non-bikers might consider it cheating. But:
a) I'll be riding my bike 8 miles a day, which is technically biking (I think everyone would agree)
b) My car will be driven 40 fewer miles this week
c) I won't endanger everyone on the road by trying to balance two elementary school children on my bike while riding to their school
If you're at all concerned about the crazy LA traffic (and you should be) remember that you'll be taking "slow streets" instead of main thoroughfares to get to work. These streets are only "slow" to drivers who want to go 40mph, which is why drivers prefer the bigger streets. You'll be doing 10mph on a bike on streets long forgotten by car commuters.
You can check out the bike maps, guide to biking to work, sponsored pit stops, and more at the MTA Web site.
And if your Bike to Work Day is terrible, no worries, you can take your car for the other 239 (or so) days you'll go to work this year.
In case you hadn't heard, the City of LA is cracking down on taco trucks.
According to the LA Times an existing law requires trucks move every 30 minutes, but "because the fine is only $60, many truck owners view it as a cost of doing business."
New restrictions "would increase the penalty for violating the law to a misdemeanor punishable by a $1,000 fine and/or a six-month jail sentence. To soften the blow, however, she would extend the time a catering truck can be parked in one place from 30 minutes to an hour."
Apparently certain restaurant owners around town have been pressuring the city to increase the fine, because the trucks take customers they might otherwise have eating in their restaurants.
The folks at SAVE OUR TACO TRUCKS.ORG disagree, countering that "Taco Trucks are a special facet of Los Angeles, and something we don’t want to lose."
They made May 4th Taco Night LA and encouraged everyone to visit their favorite taco truck and encourage folks who love trucks to sign a petition at their site.
Never been to a truck? Visit Bandini at The Great Taco Hunt to read reviews and start salivating.
And remember, Cinco de Mayo is not Mexican Independence Day (Sept. 16th), but a commemoration of The Battle Of Puebla.
I know, I know.
Just giving you something to talk about over a round of carnitas and margaritas.
(Special thanks to Aquent's eagle-eyed Jim Feighny, who spotted this from Boston. He knew this issue was near and dear to our hearts as he attended our Taco Truck Night in '07.)
Which is just what the site RateMyCop.com proposes you do.
Just pull up the department who issued the ticket (LAPD for instance), the name of the officer who issued it to you, and then rate him/her on "Authority", "Fairness", and "Satisfaction" witnessed during the transaction.
After which you can also see what others are saying about said officer.
The site says their mission "is to compile information on cops’ performance and to provide a forum where users can freely share individual accounts", which is fairly honorable.
But what, exactly, is anyone supposed to do with this feedback? I'm not sure if anyone's noticed, but many of our public servants aren't exactly the most "customer friendly" of folks.
Say many of the people down at the DMV or those guys who close down major streets during rush hour to do nonessential roadwork.
And, I'd like to add, new policemen/women aren't exactly growing on trees.
I realize according to Forrester Research Research (2008) "64% of consumers reported wanting to see user ratings and reviews, based on a study of 5,000 online shoppers", but does this really spread to rating everyday interactions?
Gauging from the incredibly low number of reviews on the site (I couldn't find 1), I'm guessing not.
I'm just hoping the craziness subsides before someone puts up the RateMyDad,RateMyHusband, and RateMyCoworker sites.
In the mid 90's, when my brother came back to the States after having lived in England a few years, he commented, "What the heck happened? I go away and now everyone's separating everything. Aluminum over here. Glass over there. What's going on with you people?!"
Apparently the RecyclingRevolution had happened while he was abroad.
Which is funny to me, because I have no idea, exactly, when we all started separating our recyclables. Maybe it's like that Woody Allen story where everyone in the world wakes up one morning to discover they work at a dry cleaner's.
On the good news front, you can now dump more stuff than ever into your recycle bin in the City of Los Angeles. Like:
All Clean Styrofoam® (Cups, containers, and packaging such as Styrofoam egg shell cartons, Styrofoam block packaging, and Styrofoam clamshell packaging)
All Plastic Bags and All Film Bags (Grocery bags and dry cleaner bags, and all clean film plastic)
All Aluminum, Tin, Metal, and Bi-Metal Cans (Rinsed if possible, soda, juice, soup, vegetables, and pet food cans; pie tins; clean aluminum foils; empty paint and aerosol cans with plastic caps removed, and wire hangers)
All Clean Dry Paper (All unwanted mail, flyers, telephone books, note cards, newspaper, blueprints, magazines, file folders, paper bags, Post-it notes, catalogs; and all envelopes including those with windows)
All Cardboard Boxes and Chipboard (Cereal, tissue, dry food, frozen food, shoe, and detergent boxes; paper and toilet rolls; and corrugated boxes)
In January our Marketing deparment sent out a direct mail piece, as they are wont to do, a fairly funny board game based on the current complexity of Marketing efforts, called "Complextra".
The thing that impressed me, though, was the appearance of the Forest Stewardship Council (or FSC) logo on the piece itself. FSC is a non-profit "devoted to encouraging the responsible management of the world's forests with a commitment to environmentally sound business practices." It has blessings from Greenpeace, National Wildlife Federation, Sierra Club and World Wildlife Fund.
Mary Anne, in our Marketing department, chose Mohawk's Chorus Art, 100# Silk Test which is 50% recycled and 15% post consumer waste for the run.
Just by this ONE choice in the production of the piece, according to Mohawk's environmental calculator:
They may be baby steps, but I think those numbers a danged compelling.
And these were environmental savings reaped by the choice of just one or two key people.
See Mohawk's site (under envrionment) to see what the savings will be for any project by putting in pounds of paper used, recycled content, coated or not, and whether the product was made with windpower.
No, I don't know Bama. And this is the second time I've told the folks at Yaari I don't have an interest in getting messages from their members.
Though I think there's some pretty tight controls on social networking from legitimate companies, I wonder how many of these young upstarts will start barraging us with messages from "friends"?
Since messages from Yaari come from Gmail and not the company itself, these may be harder to control than, say, messages from Friendster.
On a personal note, I think the whole social networking scene has reached a critical mass for "protected categories" folk like myself (read: old). Suddenly, all my college friends are hitting me with LinkedIn requests. And the parents at my kids' school are contacting me through Friendster.
If I felt inundated with my To Do list at work, now I've got 26 Action Items on LinkedIn.
------------------------------------
Post Script: One of my college friends called me to the floor on this post. For good reason. I was joking about my "lazy college friends who've gone on to lead semi-productive lives" hoping that you and they would understand I consider myself among them. Which, in retrospect, was not so funny.
I've since amended the post.
My point was not railing against anyone using LinkedIn, Friendster, or the like, but rather finding out people that I never, ever expected to see on social networking sites were using them to reach out to me. Which is a phenomenon I still don't quite understand.
But which really didn't need to be the point of a post.
My apologies go out to all those who thought I wanted to LinkOut, hope you'll accept them.
Another one from the "I just like it, 'cause it's cool" files: Y Water.
Yes it's Organic with a capital "O". And "nutrient rich" (which I'm on the fence about since it's got sugar in it.) And low calorie.. feh.
It's the bottle that's to love.
Y Water founder, Thomas Arndt, teamed with San Francisco-based design firm, fuseproject, to come up with the new product and brand concept. Each bottle can be linked with other bottles by way of YKnots, a connector attached to each Y Water bottle.
The product isn't even hitting Whole Foods shelves until mid year, but they're already making their rounds in Business Week Magazine and Eastman Innovation Lab's site (the bottle itself is made from Eastman's Eastar copolyester).
I think the hefty price tag of $1.69 each might be a bit of a deal breaker for many parents out there.
But maybe not our kids.
GenY indeed.
(Bottom image courtesy of Eastman Innovation Lab.)
In this digital age, it's nice to see someone freehand drawing for a change.
Sketch Theatre was founded on just such a desire. From their site:
"Here, aspiring artists are exposed to contemporary artists and the various career paths taken by these like-minded individuals who all began their careers with the primary process of putting ideas and expressions down with a pencil & paper. The brilliant myriad of artists featured on Sketch Theatre strip down and expose raw sketches on camera, never failing to captivate and inspire. Enjoy the show."
If you don't like a lot of Metal, then I suggest you turn down your speakers when you watch some of these, btw.
If I wasn't so danged full from my greasy pizza lunch from Damiano's Mr. Pizza, I might find the time to go to one of the fancy restaurants joining in the fun that is dineLA Restaurant Week.
Restaurant devotees galore will be busting down the doors of Ruth Chris Steak House, Zucca, Angeli Caffe, and the like for the offer of three-course dinner menus for $25 (deluxe dining) and $34 (premier dining). Lunches are $15 and $22 respectively.
What's the difference between deluxe and premier dining?
Far as I can tell, places like Ciudad are premier and places like Bubba Gump Shrimp Co. are deluxe.
Wait, no. Bubba Gump is premier, too.
But Cobras and Matadors is deluxe.
Oh I have no idea what's going on here.
Except that I'm not going to American Girl Place for Cinnamon Bun appetizers and "Bitty Bites Pizza".
You may think you don't have time for this today, but you do.
Instead of tuning into the repeat of Two and a Half Men, take 15 minutes to read Martin Luther King's Letter from Birmingham Jail.
Though you'll hear snippets from King's "I Have a Dream" speech on the news tonight, this letter -- "a response to eight white clergymen's public misgivings about outsiders protesting in Alabama -- remains a fount of inspiration for clergy and students of the civil rights movement," according to the LA Times (and myself).
I read this every year on this day, and never, ever, has it disappointed.
I once heard an interview with eco-celebrity Ed Begley, Jr. that he wasn't "green", he was just incredibly cheap.
On that Saving-Money-And-End-Up-Being-Green front, Tamara Krinsky came up with this idea:
Save Paper By Increasing Your Margins
Really.
Now, I'm just quoting the math here from her site (yes, you don't want me to bring out my math, do you? No, you don't...):
"According to a study done by the Penn State Green Destiny Council, reducing margins to .75" on all sides results in a total reduction of paper by 4.75%. This means that using these Efficient Margins on a ton of paper saves 19 reams of paper, which saves 1.14 trees.
So, you ask, what's the big deal? 1.14 trees don't seem like much of a tree-savings for a whole ton of paper.
So cynical! Check these numbers out - they add up fast:
In 2003, the U.S. consumed approx. 5.4 million tons of office paper. If everyone used Efficient Margins, every year we would save 6,156,000 trees.
"
She has the citations and math on her site for all that, plus a calculation on how much money you'll save by changing your margins.
Here's how to do it (once again, I'm stealing Tamara's stuff):
ON PCs:
On your WORD screen, go to FILE, then PAGE SET UP.
Click on the MARGINS tab, and fill in your desired settings. Then click on the DEFAULT button (it's on the bottom of the Margins tab). You'll be offered "Do you want to change the default settings for the page set up? This change will affect all new documents based on the normal template." Click YES.
ON MACs:
On your WORD screen, go to FORMAT, then DOCUMENT.
Once on DOCUMENT, click on MARGINS and you'll be able to fill in the settings for your margins.
The problem here is, of course, you'll have to do this for every new document you create until people start telling Microsoft to build in a Paper Saving Option into their next release of Microsoft Office.
But let's stop our bellyaching about what "someone else can do to solve our problems" and just do it every time we make a new document, shall we?
As Eldridge Cleaver once famously said, "You're either part of the solution or you're part of the problem".
Not normally into the blogging about celebrities mode, but those of you who don't live in Los Angeles may not be aware of the kind of stuff that goes on all too often here.
This email from our own Charlotte was too funny not to pass along (with her blessing):
Some of you may appreciate this and others may not but I HAVE to share...
So on my way home I stopped by the local Ralph's. Just as I am about to leave I hear screams of the paparazzi and see tons of flashes going off. Of course I have to go back in. Lo and behold, there's Britney with her new beau, mohawk and all. The grocery store folks chased the paparazzi out (and blocked the doors with shopping carts) and I did my best to follow her.. incognito!
Do you blame me..??
I found her in the candy aisle as she grabbed a candy bar and started eating it. (FYI.. she is so not fat... not in the "real world" anyway.) She had on huge glasses and checked out buying cigs...
The whole time the paparazzi were plastered to the window screaming profanities at her and trying to get her picture. The crazy part, when she gets to the the checkout counter, there she is on the cover of all the magazines with headlines like, "Britney's mental illness." Wonder what the heck that feels like..???
I think they let her out the back as her beau got in the car and drove around to pick her up.
Meanwhile the paparazzi were sprawled out all over the parking lot parking, anywhere and everywhere, so they could make a quick escape to follow her.
What a life I tell you!
Crazier still, this footage on TMZ shows Charlotte, with her purchased groceries in hand, walking behind the "star" incognito.
It's true, even getting groceries in Los Angeles is incredibly exciting.
I just spent the holidays back home in Nebraska with my family (and lived to tell about it) and I'd have to say that one of the unexpected pleasures was, weirdly, the Wii.
Both my brother's and sister's families both have the Nintendo Wii and it seemed like every time we got together (all 21+ of us), there were always a couple of folks playing Wii bowling, tennis, or golf.
What's amazing to me is how Nintendo invented a system that converts non-game playing adults into "gamers", thus opening up a whole new age range of consumers for them.
Not that I consider my mother a gamer, but there she was bowling on the Wii.
I think it must have something to do with the simplicity of the control and familiarity of the sports included with the Wii that really helps people make that jump.
It turns out the only problem with the Wii is holding on tight enough to the remote.
With any revolution there are bound to be casualties.
You might not know it, seeing as how I work for a company dealing heavily with technology and write a blog, but I'm half Luddite.
Yes, my family has no cable or satellite TV, still work off a paper calendar, have a rotary phone, and still own heaps and heaps of videotapes. I was probably the last person I knew to get a DVD player. (Wait, that was my mother.)
So how is it, come December 25th that my two children, who had rare access to computer games became the proud owners of:
You know it's funny how I have childhood pictures of me with funny haircuts, goofy teeth, and trees that look horrible due to the Polaroid process, but in my mind's eye this image above is what I actually remember.
If you have a tree in your house, get up this close and maybe you'll see what I mean.
I'm taking the rest of the week off and may or may not be blogging, but I wanted to wish you all a wonderful holiday season.
Sometimes it's hell getting here (parking, planning, gift buying, etc.), hoping you (and I) have a bit of heaven for the next week.
I've been passing by the new BP gas station on Olympic for about 6 months now and for the life of me I can't figure out what the company is doing.
Here's a gas station who rents (or owns) the billboards and bus stop surrounding it, promoting messages with flowers and messages like: "Put the petal to the metal", "A little better", and "Everyone into the carpool."
I bought gas at 7pm last night and it was a bit like an other-worldly experience. A woman in a BP shirt named Rita came over, introduced herself to me, asked my name, and wondered if she could answer any of my questions. I didn't ask any (because I was about to faint from overstimulation) but...
What's up with the hip music pumping out of the speakers?
Why is there a light show going on at your gas station?
Why, on every monitor on every pump, is there a video talking about conserving water, gas, paper, and reducing emissions?
Lastly, what kind of gas station has really, really clean, modern bathrooms?
I've since come to learn that the whole station is a LEED certified project, which is a green building rating meaning that it meets certain criteria for "environmentally sustainable construction".
I understand the desire to create better buildings, encourage conservation, but isn't a funky, trendy, ultra-clean gas station an odd place to do it?
Daniel Gross over at Slate agreed, several years ago, that BP's environmental stand is a little crazy, as the world's seventh largest company "generates the overwhelming majority of its $160 billion in annual revenues from the oil and gas business."
So what's driving BP? Real concern for the environment, craving for the discerning consumer, or confusing bloggers who are in dire need of petroleum?
As green as some of us want to be, the hard fact is we're going to part with some cash for consumable gifts for others this holiday season.
There's good news, though. Every year the blog Treehugger runs a list of green gifts for their readers and this year they've tagged each item Light Green, Medium Green, or Heavy Green labels based on... well, they don't actually say what it's based on. But I do hope it's good science.
They've also grouped each by who you're giving to ("The Yoga Fiend", "The Jet Setter", "The Geek", "The Right Leaning NRA Member"... okay, I added that last one in.) and also included a healthy dose of charitable organizations to support.
And, like any good blog on a hot topic, it's chock full of dissenting opinions on the items listed. My favorite, as of today, "Treehugger continues to step farther into hypocricy everyday. Today's stumble: holiday consumerism, part III."
Guess who's not getting any figgy pudding?
There's a retelling of A Christmas Carol here somewhere.
We celebrated here by dressing up as Marshall Stallings, our Operations Manager (pictured, left).
A few other things for you today:
Tip of the video iceberg? Click here check out the interactive video for the Arcade Fire song, Neon Bible (click on his face and hands while he sings):
Our Web site gets a Halloween revamp courtesy of Kevin Bonixe who won our design contest.
Check out our home page to get a look (turn up your speakers).
Remember tonight to carry a flashlight and don't use a mask that covers your eyes.
So even though I have no idea what an intarsia pattern is, I'm blogging ahead!
Chronicle Books is holding a design contest that many of you Designers out there might find interesting.
They're putting the finishing touches on their latest knitting book, Picture Perfect Knits by Laura Birek, and they're looking for...
"the five most creative, most dream-worthy intarsia
knitting patterns. It could be anything, from a jaunty anchor to a
geek-chic argyle pattern to a killer alphabet. Whatever pattern you
would want to see in a knitting book. Five winners will have their name
and pattern printed in the book and be promoted here on our Handmade
Thursdays. Winners will also receive a free copy of the book when it
comes out next fall."
They use as an example this Wonder Woman sweater someone named Practical Polly made.
Once again, I am so lost.
As a young lad I was told if I took up knitting, hooligans would most likely come by and stab me with my knitting needles.
Happily I took up Saturday morning cartoons and never looked back.
But if you're an artsy, craftsy, or just hellaciously talented, go to the contest site and give 'em heck!
When you win and feel you owe me one, a Snidely Whiplash sweater will do nicely.
Everyone in the office is fine! Ryan was evacuated out of his house on Sunday (able to take nothing with him except his wife, two kids, and two dogs) but is able to go back today.
I'm sorry to say it's not the same for everyone in the Los Angeles and Orange County areas.
If you're an Aquent Talent and need any assistance, please call the office! (323.634.7000).
On October 20th (this Saturday) they're encouraging all of LA to turn off all non-essential lighting from 8 to 9pm and install one compact fluorescent light bulb.
Seems like a small effort you say?
Here's the conclusion drawn by Sydney's hour of no lights: "2.2 million people participated. Their one hour of lights
out meant that 24.86 tons of carbon dioxide were not released into the
air - the equivalent of taking 48,613 cars off the road for one hour."
If you hate fluorescent bulbs, you may want to have a look at this Popular Mechanics article comparing the light given off by them, to get one you actually like.
On a personal not, I'm up to 7 replacements in our house (everything not on a dimmer switch) and it really hasn't made a big difference light-wise.
Ever conscious of being hipper than thou, they've aimed their guns at Sting by naming him #1. For good measure they threw in Jim Morrison, Bernie Taupin, and Paul McCartney.
I mean, they are just being cheeky, right?
Or obviously no one at Blender has listened much to Red Hot Chili Peppers (Anthony Kiedis comes in at #40) or were aware that the band Lobo existed...
"When I saw you standing there I bout fell out my chair
And when you moved your mouth to speak
I felt the blood go to my feet."
- I'd Love You to Want Me
..not to mention Lite Rock champions America:
"cause the free wind is blowin through your hair And the days surround your daylight there Seasons crying no despair Alligator lizards in the air, in the air"
- Ventura Highway
Did they really forget about Styx?
Their only saving grace? Dan Fogelberg comes in at #5.
Let me leave you with his hit, Longer:
Longer than there've been fishes in the ocean Higher than any bird ever flew Longer than there've been stars up in the heavens I've been in love with you Stronger than any mountain cathedral Truer than any tree ever grew Deeper than any forest primeval I am in love with you