Meant as clever tray liners at Burger King in Germany (at least that's where this blogger got them), this series of ads featuring an onion with his pants around his ankles, a sniper attempting to kill an onion (wow, they really don't like onions), and a vegetable red light district clearly shows the difference in sensibilities between Americans and Europeans.
Question is, what happens when this stuff hits the global market via blogs, YouTube, and the like?
(I'm thinking about the funny Swedish Ikea ad everyone was passing around a few years ago.)
Do you, as a company, set out to protect your brand by making your European ads more conservative? Or just let the fries fall where they may?
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