I was just reading our HQ blog by Matt Grant and learned our recent Webcast, Web Design for ROI: How Design Impacts the Bottom Line, had a massive draw of 2,000 people sign up.
And the slides, featured last week on slideshare.net last week, have already been viewed over 8,000 times.
Which begs the question (as Matt queried), why is it "fourteen or so years into a business world increasingly dominated by the web, people are still trying to figure out how to make the web work for them?"
I'm personally of the belief that Marketers are always looking at ROI, whether it's for Direct Mail or HTML e-mails. But then again, that may not answer the question why so many people registered.
Regardless, if you're interested in listening to the recorded call, you can still hear Lance Loveday, founder, CEO of Closed Loop Marketing and Sandra Niehaus, VP user experience, creative director of Closed Loop Marketing present the entire Webcast by clicking here and registering.
As always, free.
(Regarding the picture, "Roi" means "King" in French.)
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