DMA presents a Virtual Seminar: Using New Media-The Link between DM & Brand

In this session we will:

1. New research data on how marketers use Web 2.0 to accomplish branding, direct marketing through an integrated strategy.

2. Learn more about Blogs, Virtual Words, Social Networks, User Generated Content, RSS feeds and wikis and how to use them to link DM and Brand.

3. What are the most effective uses of each type of new media?

4. Which metrics you should use to track to measure your results?

5. How you can use Web 2.0 to create a community of loyal customers?

6. How you can become and expert in interactive marketing?

Non-Members: $199.

Details here.