Most marketers are chasing the same customers with the same loyalty strategies in order to stem attrition, increase market penetration and improve profits. In a groundbreaking proprietary research project, COLLOQUY assembled a consumer panel in five of the hottest demographic segments in marketing in order to uncover their attitudes, perceptions, and usage of reward card programs and contrast them with the general population. Is loyalty card usage rising or falling? How does transactional behavior translate into brand affinity? Do different demographics respond to loyalty marketing promotions in unique ways?
In this session, you’ll learn the answers to these questions as they relate to five key segments:
* Affluent consumers with household incomes over $125,000
* Seniors age 60+
* Women age 25 - 49 with household incomes between $50,000 - $125,000
* Young adults age 18 – 25
* Hispanics
Non-member $199.
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