Neuropsychology and The Consumer
You know there's a lot to be said for friendly competition, which is why I'm going to let you know why our resident Minister of Enlightenment and HQ Blogger, Mr. Matt Grant, has a blog well worth visiting.
For one, he gets access to incredibly interesting people in both the Marketing and Creative fields.
Two, he podcasts a lot, so you can listen on the way home or in the comfort of your own Elliptical Machine.
Three, he's incredibly smart and insightful.
Yes, it sounds as if I might marry him.
Not to worry, he's taken.
And is really, really not my type.
Really.
To prove my point this week Matt has a two-part conversation with James Intriligator, a man who received his doctorate in psychology from Harvard and now has a post in the Center for Neuroscience and Consumer Psychology at the University of Wales, Bangor.
James is currently doing quite a bit of work on how the brain perceives brands and how brands build up in brains over time.
Though it's no man rapping about sectional furniture, it's pretty compelling stuff.
You can check out the whole interview at The Talent Blog.
Or all the episodes over at iTunes.
Tomorrow back to me.
