Napping with Nabokov
How's this for Marketing snafus? (By way of Duh! Marketing Awards)
The Bedder Get It Together Award
Honorably awarded to Woolworths – a chain of furniture stores in Britain - for introducing "Lolita", a bed targeted for 6-year old girls. Yikes! The retailer claimed to have never heard of the famous 1955 novel in which the narrator becomes way too involved with his 12-year old stepdaughter. Really?
The lesson: Names must always be screened for negative overtones, sexual innuendo, political influences or unintended double entendres. This branding effort should have been covered up.
Wow, the retailer never heard of the movie.
Funny, they actually sell the DVD on their site.
BBC News reports Woolworths has since removed the product from their stores.
(Thanks to Deb in our office for the pass along! Flower bed image courtesy of upturned face.)
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