Why Ask Y?

Another one from the "I just like it, 'cause it's cool" files: Y Water.

Yes it's Organic with a capital "O".  And "nutrient rich" (which I'm on the fence about since it's got sugar in it.) And low calorie.. feh.

It's the bottle that's to love.

Y Water founder, Thomas Arndt, teamed with San Francisco-based design firm, fuseproject, to come up with the new product and brand concept. Each bottle can be linked with other bottles by way of YKnots, a connector attached to each Y Water bottle.

The product isn't even hitting Whole Foods shelves until mid year, but they're already making their rounds in Business Week Magazine and Eastman Innovation Lab's site (the bottle itself is made from Eastman's Eastar copolyester).

I think the hefty price tag of $1.69 each might be a bit of a deal breaker for many parents out there.

But maybe not our kids.

GenY indeed. 

(Bottom image courtesy of Eastman Innovation Lab.)