Come on Pilgrim

Okay, maybe not the appropriate posting title for a Marketing Webcast, but I was trying to make it sound exciting.

By referencing a 20-year old work of music.

Regardless, Aquent and AMA National are sponsoring another of our wildly successful Webcasts: 7 Steps to a Stellar Online Reputation, hosted by Andy Beal, author of the award-winning Marketing Pilgrim blog.

(See, you knew the reference would come around, didn't you?) 

Here's the lowdown:

Companies spend millions of dollars building and promoting their brands online by creating engaging multimedia content, building and maintaining a blog, and improving rankings in search engines.  Yet despite these best efforts, it is possible for a single negative review – on a social networking site, a blog, or YouTube – to destroy a company’s reputation. 

Reputation management requires new skills in a world where the power to control a brand is shifting away from traditional media and corporate monologues on Web sites.  Marketers must now build strategies for managing, monitoring, and maintaining their online reputations.

(This Webcast) will outline a seven-step action plan that will give attendees the tools they need to maintain a stellar online reputation by:

• devising online media strategies and objectives that engage customers,

• developing a monitoring system will work best for their company, and

• implementing a crisis management plan when the company’s reputation faces attack.

Andy's worked with Motorola, GlaxoSmithKline, SAS, Lowes, Quicken Loans, and NBC and has been published in BusinessWeek, Search Engine Guide, and WebProNews.

And the Webcast is free...

It's like Thanksgiving all over again!

It all takes place February 28 10am (PST).

Registration information is right here.

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