Now here's a great marketing scheme:
Imagine for a moment you are a senior exec for a game manufacturer and you wanted to boost sales.
Then you write a press release that says, "Even though our game is popular now, if you see one, snatch it up, because by Christmas we're pretty sure they're going to be gone."
Imagine no more!
George Harrison, senior vice president of marketing and corporate communications for Nintendo of America put out exactly such a press release today about the Wii.
Dang it, and I wasn't even thinking about Christmas presents yet.
Guess it's off to Toys R Us.
Get the whole scoop at CNN Money.
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