Clean With a Twist

When did cleaning your house become such a high-end, eco-friendly, well-designed task?

First Method flew under the radar to rank as the 7th fastest growing private company in the US (according to Inc. Magazine) and now Twist, who is seeking to "combine design and environmental responsibility to create functional, beautiful, and responsible alternatives."

Hey, doesn't that sound like Method's Mission Statement?

In a product category where price point is a huge concern (housecleaning products), getting people to spend $6 on Lemon Ginger floor cleaner in quite a feat.

For you packaging fans out there, the Twist sponge package can be turned into a bird feeder. Neat, huh?

Well, according to NOTCOT, they're not quite so good on the execution. "the packaging is so thin that it’s not that sturdy, and i do wish the design made better use of the existing creases and the diecut windows… this bird feeder wouldn’t hold up well in a drizzle (how about some water proofed packing?) and isn’t quite strong enough to support the birds."

More bad news for those crows in my front yard.

Still, it's an interesting try and it does fit in well with their company image.

Instead of just trendwatching, I'm going to take this post somewhere. Here are 3 To Do's:

1. The Industrial Designers of America hosts An Evening with Method : Being Green and Being Profitable at Disney Hall on June 28th. Click here for more info.
2. Add NOTCOT to your list of must visit, inspirational design sites.
3. Pick up the next piece of garbage you see on the ground and toss it in the trash.