http://blogs.aquent.com/aquentblog/ work inspired en-us Thu, 10 Sep 2009 16:30:23 EST Thu, 10 Sep 2009 16:30:23 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/09/basics_of_social_media_roi.html Thu, 10 Sep 2009 16:06:58 EST tag:blogs.aquent.com,2009:/aquentblog//11.2176 Greg Carter Social Media New vs Old Media Web Analytics http://blogs.aquent.com/aquentblog/2009/08/web_analytics_dataleaving_you_with_more_questions_than_answers.html Most organizations today use sophisticated analytics packages to closely monitor their websites. As it turns out, web analytics products provide lots of data, but nothing is actionable, the data has a way of generating more questions than answers because it... Mon, 31 Aug 2009 16:01:40 EST tag:blogs.aquent.com,2009:/aquentblog//11.2169 Jason Brownewell Practice: Interactive Design Practice: Online Marketing Practice: User Experience Web Analytics http://blogs.aquent.com/aquentblog/2009/07/book_review_web_analytics_demystified.html I know, I know.... The word "analytics" makes people cringe. Thoughts of miles upon miles of spreadsheets filled with an almost never-ending string of numbers and equations can make even the hardiest of us cower in a corner and... Mon, 13 Jul 2009 20:47:57 EST tag:blogs.aquent.com,2009:/aquentblog//11.2111 Greg Carter Books Web Analytics http://blogs.aquent.com/aquentblog/2009/06/google_adwords_bid_simulator_reference_guide.html Tue, 16 Jun 2009 21:11:32 EST tag:blogs.aquent.com,2009:/aquentblog//11.2085 Eric Waldinger Digital Practice: Online Marketing SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/02/are_web_talent_sitting_pretty.html Aquent partnered with Monster to uncover the key to "attracting, keeping and developing Web talent in an uncertain economy" and we presented our findings in an AMA webcast today (I've embedded the slides below for your viewing convenience). It would... Tue, 24 Feb 2009 20:18:08 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1954 Matthew Grant Careering Design Management Flash Freelancing Interactive Design Job Search Market Research Trends Web Analytics http://blogs.aquent.com/aquentblog/2009/02/interactive_design_is_a_team_sport.html I wrote a post here advocating greater transparency in the staffing business and someone left the following comment: "Graphic design is a tough business. That being said, seeing positions posted for a web designer that knows Flash, web design, and... Sun, 15 Feb 2009 15:19:15 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1927 Matthew Grant Design Design Management Flash Interactive Design Marketing Management Project Management Web Analytics http://blogs.aquent.com/aquentblog/2009/02/demand_innovation_and_opportunity_the_interactive_talent_market.html A recent survey we conducted with the American Marketing Association showed that, even though most marketers are turning to online marketing for salvation in these dark times, they are finding themselves in a bind because they don't want to outsource... Fri, 13 Feb 2009 20:11:36 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1924 Matthew Grant Careering Design Management Events Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2009/01/great_digital_marketing_managers.html Great digital marketing managers have several things in common: they are passionate users of technology; they exhibit a fanatical attention to detail; they know how to connect the dots in very complex, dynamic systems; and they are skilled at translating... Wed, 14 Jan 2009 19:34:53 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1842 Matthew Grant Content and Content Management Interactive Design Marketing Marketing Management SEO Talent Talent Spotlight Web Analytics http://blogs.aquent.com/aquentblog/2009/01/webcast_digital_marketing_staffing_trends.html On January 27, Aquent and the American Marketing Association will host a webcast entitled, "Digital Marketing Staffing Trends." The featured presenter will be Eric Waldinger, who recently joined Aquent as our Online Marketing Practice Leader. Eric cut his digital marketing... Tue, 13 Jan 2009 21:31:23 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1841 Matthew Grant Aquent Interactive Design Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/10/akin_arikan_on_multichannel_marketing.html I'm pleased to announce that Aquent is sponsoring an AMA Webcast on Multichannel Marketing on October 30, 2008 at 1:00 p.m. EST. The webcast will feature Akin Arikan, senior segment manager for internet marketing at Unica and author of the... Wed, 22 Oct 2008 20:18:31 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1691 Matthew Grant Events Marketing Marketing Management SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/06/give_it_away_part_2.html On the "giving it away as a business strategy"-front, check out this WSJ article on Google offering a free tool to measure web hits. I quote, "Existing ad-serving systems don't currently provide detailed Web-audience data about the sites where they... Wed, 25 Jun 2008 23:31:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.339 Matthew Grant Advertising Data Analytics Market Research Marketing New vs Old Media Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/05/why_is_web_design_for_roi_a_ho.html The slides from Aquent's recent webcast featuring Lance Loveday and Sandra Niehaus were "featured" on slideshare.net last week and have already been viewed over 8000 times. Indeed, we had over 2000 people sign up for the webcast in the first... Wed, 28 May 2008 20:56:45 EST tag:blogs.aquent.com,2008:/thetalentblog//5.329 Matthew Grant Aquent Design Interactive Design New vs Old Media Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/05/first_solo_cast_whither_the_we.html As a follow-up to our webcast with Lance Loveday and Sandra Niehaus, I thought I would proffer my two cents on ways that the evolution of the web is and will affect careers in web design. It's the first time... Fri, 23 May 2008 13:42:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.327 Matthew Grant Aquent Careering Content and Content Management Creativity History Interactive Design New vs Old Media Podcast SEO Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/04/june_dershewitz_on_careers_in.html June Dershewitz has been a web analyst for almost as long as that has been something to be. Currently a member of the leadership team at Semphonic, a top web analytics consultancy, June is a passionate advocate for the field... Thu, 03 Apr 2008 19:32:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.312 Matthew Grant Careering Freelancing Interactive Design Podcast Web Analytics http://blogs.aquent.com/aquentblog/2008/02/leave_robot_work_to_the_robots.html Wed, 13 Feb 2008 15:30:11 EST tag:blogs.aquent.com,2008:/thetalentblog//5.291 Matthew Grant Careering Marketing Web Analytics http://blogs.aquent.com/aquentblog/2007/11/jim_sterne_the_emetrics_summit.html Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other... Wed, 21 Nov 2007 22:26:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.267 Matthew Grant Careering Data Analytics Interactive Design Market Research Marketing Marketing Management Podcast Web Analytics http://blogs.aquent.com/aquentblog/2007/11/eric_t_peterson_on_the_emetric.html I spoke with Eric T. Peterson about a month ago as he was on his way to the eMetrics Summit in Washington, DC. With the summit now behind us, Eric was kind enough to speak with me again on his... Thu, 01 Nov 2007 19:35:19 EST tag:blogs.aquent.com,2007:/thetalentblog//5.260 Matthew Grant Data Analytics Events Trends Web Analytics http://blogs.aquent.com/aquentblog/2007/10/eric_t_peterson_and_the_upcomi.html Next week is the eMetrics Marketing Optimization Summit in Washington, DC, at which Aquent's own James Gardner will be presenting on the subject of "Successful Career Management Strategies for Web Analytics Professionals." Jim Sterne, the summit's organizer, created a fairly... Tue, 09 Oct 2007 17:55:38 EST tag:blogs.aquent.com,2007:/thetalentblog//5.251 Matthew Grant Podcast Web Analytics