http://blogs.aquent.com/aquentblog/ work inspired en-us Thu, 14 Jan 2010 19:23:22 EST Thu, 14 Jan 2010 19:23:22 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2010/01/what_red_balloons_have_to_do_with_social_media.html In late December DARPA or the Defense Advanced Research Projects Agency held a challenge to help mark the 40th anniversary of the Internet (it was they who, incidentally, did actually invent the Internet).The agency launched, simultaneously, 10 tethered large... Thu, 14 Jan 2010 16:53:31 EST tag:blogs.aquent.com,2010:/aquentblog//11.2262 Tim Donnelly Marketing Marketing Technology Practice: Marketing Practice: Online Marketing Social Media Social Networking Technology Tim's A Day in the Life Blog Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/08/be_a_panelpicker.html Those folks at SXSW are so clever. Since 2006 they've let the online community vote on the panels they wanted to see for interactive portion of the event.And we'd be daft if we didn't tell you we wanted you... Tue, 25 Aug 2009 20:01:30 EST tag:blogs.aquent.com,2009:/aquentblog//11.2150 Tim Donnelly Advertising Agencies Career Communication Digital Film Interactive Design Local Networking Events Marketing Movies Music Networking Practice: Graphic Design Practice: Interactive Design Social Media Social Networking Technology Tim's A Day in the Life Blog Viral Marketing Web Design Web/Tech http://blogs.aquent.com/aquentblog/2009/08/its_about_time_its_about_twitter.html If you weren't surprised when Bloggers were paid to promote companies' brands, you won't be shocked when I tell you that a company has cropped up that pays "Twitter users for every sponsored tweet they send to their followers,"Personally,... Tue, 11 Aug 2009 15:47:27 EST tag:blogs.aquent.com,2009:/aquentblog//11.2139 Tim Donnelly Advertising Ecology Market news Marketing Tim's A Day in the Life Blog Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/07/cheeky_video.html Air New Zealand didn't have to make their in-flight safety video hilarious, but by doing so, it's turned into a viral marketing campaign. As of a couple weeks ago, this "Bare Essentials" YouTube video has gotten 3 million hits.If those... Wed, 29 Jul 2009 17:37:05 EST tag:blogs.aquent.com,2009:/aquentblog//11.2129 Tim Donnelly Marketing Practice: Marketing Practice: Online Marketing Tim's A Day in the Life Blog Viral Marketing http://blogs.aquent.com/aquentblog/2009/07/betcha_cant_click_just_once.html You know, I bet this Pringles banner ad that does better in a contest among peers than it actually does online.Or maybe I'm wrong.Maybe everyone like me passing it along is driving up clicks.Could be.Regardless, click away - it's fairly... Thu, 09 Jul 2009 00:54:07 EST tag:blogs.aquent.com,2009:/aquentblog//11.2108 Tim Donnelly Advertising Agencies Tim's A Day in the Life Blog Viral Marketing http://blogs.aquent.com/aquentblog/2009/05/viral_marketing_the_next_installment.html In a previous post I talked about the characteristics of Viral Marketing. You may recall there were 6 R's for any marketing campaign to be successful - Replication, Reach, Regular audience, Resilience, Reliance and Response. This meant that as a... Thu, 07 May 2009 01:49:46 EST tag:blogs.aquent.com,2009:/aquentblog//11.2051 Mahalakshmi Digital Marketing Technology New vs Old Media Social Media Social Networking Technology Viral Marketing http://blogs.aquent.com/aquentblog/2009/04/instant_chinese_noodles_who_hasnt_had_them_tasty_quick_painless.html What would Asia be without them? A quick bowl of "ramen," as they are called here in Japan, can bring you back to life on chilly winter nights or make you sweat like a hog in the summer. The busy... Tue, 28 Apr 2009 00:00:11 EST tag:blogs.aquent.com,2009:/aquentblog//11.2043 Harold Moya Experiential Marketing Food and Drink Marketing Social Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/02/forget_about_transparency_how_ome_kin.html Good news for all you wannabe Mad Men (and Women)! There's now an alternative to getting into advertising: becoming an advertisement. That's right. Anyone with untouched skin space and no self-image issues can now create an online profile and pimp...I... Thu, 19 Feb 2009 23:38:27 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1939 Advertising Branding Careering Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/02/transparency_casts_a_harsh_light.html Back when it was the latest thing, I wrote about Modernista!'s new "website", which is really more like a widget that connects you to Modernista!'s pages on Facebook, Flckr, Wikipedia, etc. I thought then and still think now that this... Wed, 18 Feb 2009 20:34:06 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1936 Matthew Grant Agencies Interactive Design Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/02/mapping_a_brands_genome_pepsi_and_the_universal_principals_of_design.html AdAge published a story yesterday on what is supposedly Arnell's design strategy brief for the new Pepsi logo. As that article states, it is unclear whether is this a viral hoax or what but, if you haven't read through it,... Thu, 12 Feb 2009 16:45:22 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1920 Matthew Grant Branding Creativity History Viral Marketing http://blogs.aquent.com/aquentblog/2008/12/get_hip_to_inbound_marketing.html If you don't know what inbound marketing is, then let the clever and, as it turns out, funny folk over at HubSpot school ya with this edutaining video:... Mon, 08 Dec 2008 15:48:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1780 Matthew Grant Advertising Creativity Marketing New vs Old Media SEO Social Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/11/5_video_guides_to_social_media_and_social_media_marketing.html Enough scribbling about social media and the marketing associated therewith. Here are 5 (count 'em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it.... Tue, 11 Nov 2008 14:34:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1732 Matthew Grant Creativity Marketing Marketing Management New vs Old Media Social Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/09/random_cool_creative_web_toy.html Don't know if y'all use StumbleUpon, but a graphic designer we represent turned me on to it and it is addictive. Basically, you sign up, choose your areas of interest, install a button in your browser, and are fed as... Wed, 03 Sep 2008 18:12:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.373 Matthew Grant Creativity Interactive Design New vs Old Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/07/i_dreamed_i_saw_seth_godin.html When you have a dream worthy of mention, it's best to write it down immediately, otherwise it disintegrates beneath the day's remnants. Case in point, I had a dream on Sunday night in which Seth Godin made an appearance. The... Wed, 16 Jul 2008 22:28:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.348 Matthew Grant History Marketing New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/give_it_away_give_it_away_give.html On Twitter the other day talking with the Conversation Agent about the Associated Press' decision to go after sites that quote too much of their content - apparently, they called the Drudge report out for quotations ranging in length from... Fri, 20 Jun 2008 20:13:31 EST tag:blogs.aquent.com,2008:/thetalentblog//5.337 Matthew Grant Aquent Marketing New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_b2b_forum_one_w.html A week ago I posted that I would be attending the MarketingProfs' B2B Forum here in Boston and, long story short, I did. My überboss asked if I would put together some slides on what I learned there, but I... Sat, 14 Jun 2008 13:43:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.335 Matthew Grant Content and Content Management Events Experiential Marketing Market Research Marketing Marketing Management Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/simms_jenkins_and_the_truth_ab_1.html Simms Jenkins is the CEO of BrightWave Marketing and the author of The Truth About Email Marketing. He will also be the featured speaker on an upcoming (June 26, 1pm EDT) webcast hosted by the AMA and sponsored by Aquent... Sun, 08 Jun 2008 21:25:36 EST tag:blogs.aquent.com,2008:/thetalentblog//5.332 Matthew Grant Aquent Careering Marketing Marketing Management New vs Old Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/05/did_you_know.html I saw this video on DeanHunt.com. Well, actually, Dean posted a slightly earlier version of it. The one below dates from June 2007: The main point seems to be that the world is bigger, more connected, and changing faster than... Mon, 05 May 2008 18:43:53 EST tag:blogs.aquent.com,2008:/thetalentblog//5.321 Matthew Grant Careering Data Analytics Globalization History New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/04/do_presentations_bore_you.html I am generally bored by presentations, business, academic, or otherwise. I fidget, I doodle, and my comments or questions tend to fall into the "distracting/sometimes comedic" category. And while I've sat through my share of boring presentations, I will freely... Fri, 18 Apr 2008 19:43:32 EST tag:blogs.aquent.com,2008:/thetalentblog//5.317 Matthew Grant Copywriting Design Events Globalization Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/04/dropping_seo_science.html The other day when I posted Laurie Baldwin's thoughts on the five things that people forget about SEO and SEM, I forgot to mention the sixth thing: you can rap about it. The fellow who made this, Chuck Lewis, is... Fri, 04 Apr 2008 14:26:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.313 Matthew Grant Creativity Interactive Design Marketing SEO Viral Marketing http://blogs.aquent.com/aquentblog/2008/02/integrating_broadcast_and_web.html Mon, 04 Feb 2008 18:45:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.287 Matthew Grant Advertising Interactive Design New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/02/friday_fun_videos_that_make_fu.html The other day, a colleague turned me on to this video: It was created by the very talented illustrator, Kyle T. Webster, and somehow I missed it when it was posted on about a million blogs and other sites. Look,... Fri, 01 Feb 2008 20:41:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.286 Matthew Grant Careering Creativity Ethics Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/podcamp_boston_2_or_why_we_do.html Over the weekend I attended the second annual PodCamp un-conference here in Boston. It was great for a lot of reasons, chief among them being the chance to meet people I've corresponded with or spoken to, but had until... Tue, 30 Oct 2007 14:20:27 EST tag:blogs.aquent.com,2007:/thetalentblog//5.258 Matthew Grant Blogging Creativity New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/mommycast_and_the_power_of_the.html The other day I had the good fortune of speaking with Paige and Gretchen of MommyCast, a popular podcast devoted to moms the world over and one that has been featured everywhere from Variety and USA Today to the BBC... Thu, 18 Oct 2007 20:10:59 EST tag:blogs.aquent.com,2007:/thetalentblog//5.255 Matthew Grant Advertising Blogging Marketing New vs Old Media Podcast Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/paul_gillin_on_the_new_influen.html Aquent is sponsoring an American Marketing Association on-demand webcast, which will first air tomorrow, Tuesday, October 16, at 1pm EST. The webcast will feature Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media. Paul's... Mon, 15 Oct 2007 15:34:00 EST tag:blogs.aquent.com,2007:/thetalentblog//5.253 Matthew Grant Aquent Blogging Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/world_of_warcraft_and_product.html There is plenty of stuff out there that you can read about in-game advertising. What's strange is when games become so popular that they can serve as the setting for real-live commercials, like in this one for Toyota Tacoma: Or... Fri, 12 Oct 2007 16:35:15 EST tag:blogs.aquent.com,2007:/thetalentblog//5.252 Matthew Grant Advertising Creativity Viral Marketing http://blogs.aquent.com/aquentblog/2007/07/flash_fixation_and_flushing.html Because I don't live in New York, and have thus not yet seen the giant two-storied rears smiling down on passers-by from high above Times Square, I had to discover the Washlet via AdCritic Interactive. Of course, after that... Thu, 05 Jul 2007 19:30:36 EST tag:blogs.aquent.com,2007:/thetalentblog//5.217 Matthew Grant Advertising Flash Viral Marketing http://blogs.aquent.com/aquentblog/2007/06/internal_branding_and_part_of.html One of the things that I have done on at off during my tenure at Aquent is write songs about the company and it's various initiatives. I have not recorded many of them, but recently started doing so. Most of... Thu, 28 Jun 2007 21:42:17 EST tag:blogs.aquent.com,2007:/thetalentblog//5.215 Matthew Grant Aquent Branding Viral Marketing http://blogs.aquent.com/aquentblog/2007/05/the_volcanic_force_of_usergene.html Brought to you by our Guest Blogger, Nomi. In response to my last post, commenter Rob weighed in with an interesting question: "Do you think that the evolution of user-produced media (YouTube, Current.tv, etc.) is a positive or negative trend... Mon, 14 May 2007 18:33:36 EST tag:blogs.aquent.com,2007:/thetalentblog//5.189 Matthew Grant Advertising Trends Viral Marketing http://blogs.aquent.com/aquentblog/2007/03/fresh_marketing.html Mike Wagner recently posted to his blog a piece on raw marketing. "Raw marketing" involves "a raw, direct, and honest invitation to become someone's customer," while the "cooked" variety makes him feel like "some marketer is trying to yank me... Thu, 15 Mar 2007 21:07:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.153 Matthew Grant Advertising Careering New vs Old Media Viral Marketing http://blogs.aquent.com/aquentblog/2007/02/of_guerrilla_marketing_ethics.html News travels fast these days, so I don't need to tell anyone that, right here in Boston, a guerrilla marketing stunt mobilized the police force and shut down significant parts of the city for several hours. If you don't know... Fri, 02 Feb 2007 14:28:51 EST tag:blogs.aquent.com,2007:/thetalentblog//5.137 Matthew Grant Ethics Trends Viral Marketing http://blogs.aquent.com/aquentblog/2006/12/a_word_or_two_on_wordofmouth_m.html The Wall Street Journal published an interview [registration required] with David Neupert of M80 on the subject of word-of-mouth marketing. M80 was behind a recent Nestle campaign to mobilize 24,000 raving chocolate enthusiasts to evangelize on behalf of their high-end... Thu, 21 Dec 2006 22:59:34 EST tag:blogs.aquent.com,2006:/thetalentblog//5.120 Matthew Grant Viral Marketing http://blogs.aquent.com/aquentblog/2006/12/apropos_of_blogging_frogging.html I learn something everyday. For example, I found out today what a flog is. Well, actually, I found out that "flog" can refer to a number of phenomena, but specifically I learned about "fake blogs" that companies create to hype... Fri, 15 Dec 2006 21:11:37 EST tag:blogs.aquent.com,2006:/thetalentblog//5.116 Matthew Grant Viral Marketing http://blogs.aquent.com/aquentblog/2006/12/product_placement_in_the_real.html "As a result of the growing popularity of consumer-generated pictures, videos and e-mail messages on Internet sites like YouTube and Myspace, advertisers are getting consumers to essentially do their jobs for them." The above quote may be found in this... Mon, 11 Dec 2006 16:02:36 EST tag:blogs.aquent.com,2006:/thetalentblog//5.113 Matthew Grant New vs Old Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2006/11/second_life_spreading_like_a_v.html After writing about Second Life on Friday, I came across two interesting references to it from a marketing perspective. First, Max Kalehoff cited a Wall Street Journal story about the marketing strategy for Toyota's Scion brand on his blog. In... Wed, 15 Nov 2006 18:26:06 EST tag:blogs.aquent.com,2006:/thetalentblog//5.103 Matthew Grant Social Networking Viral Marketing