http://blogs.aquent.com/aquentblog/ work inspired en-us Mon, 24 Aug 2009 23:46:44 EST Mon, 24 Aug 2009 23:46:44 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/08/be_a_panelpicker.html Those folks at SXSW are so clever. Since 2006 they've let the online community vote on the panels they wanted to see for interactive portion of the event.And we'd be daft if we didn't tell you we wanted you... Tue, 25 Aug 2009 20:01:30 EST tag:blogs.aquent.com,2009:/aquentblog//11.2150 Tim Donnelly Advertising Agencies Career Communication Digital Film Interactive Design Local Networking Events Marketing Movies Music Networking Practice: Graphic Design Practice: Interactive Design Social Media Social Networking Technology Tim's A Day in the Life Blog Viral Marketing Web Design Web/Tech http://blogs.aquent.com/aquentblog/2009/08/im_a_twit.html Thu, 20 Aug 2009 15:34:42 EST tag:blogs.aquent.com,2009:/aquentblog//11.2149 Greg Carter Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/08/myspace_vs_workplace.html Thu, 13 Aug 2009 23:35:35 EST tag:blogs.aquent.com,2009:/aquentblog//11.2142 Jenn Tran Interactive Design Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/07/tonight_linkedin_networking_event_-_twitter_101_la.html This looks like a great event for anyone interested in learning more about business strategies involving Twitter. This event will be held at the lovely Covel Commons area at UCLA. They will have several speakers on social media strategies large... Wed, 29 Jul 2009 20:12:41 EST tag:blogs.aquent.com,2009:/aquentblog//11.2130 Jenn Tran Interactive Design Networking Social Networking http://blogs.aquent.com/aquentblog/2009/07/digital_angel_to_the_rescue_1.html Hi All, WOW, I am going to write blogs, and it took me (big intake of breath) 5 times to pass my English "O' level ! so please forgive the future grammar.My name is Steve or Stevie or "Digital Angel"... Mon, 20 Jul 2009 12:32:04 EST tag:blogs.aquent.com,2009:/aquentblog//11.2120 Steven Hutson Aquent Aquent News At work Blogging Candidate attraction strategies Career Celebrities Comedy Creativity Design Local Networking Events Publishing Recruiting Social Media Social Networking Talent Technology http://blogs.aquent.com/aquentblog/2009/06/do_you_pass_the_social_media_recruitment_test.html (from Julia Thahar, Recruiter)With all the social media sites available, you would think that Recruiters and Hiring Managers would have an easy time finding great candidates by what each is blogging or Tweeting about, right? Unfortunately, when someone runs keyword... Mon, 29 Jun 2009 22:22:01 EST tag:blogs.aquent.com,2009:/aquentblog//11.2100 Tim Donnelly Career advice Job Search Recruiting Social Networking Tim's A Day in the Life Blog http://blogs.aquent.com/aquentblog/2009/06/maximize_twitter_facebook_as_networking_tools.html If you're in Los Angeles on Thursday I'd like to cordially invite you to a short presentation I'm giving (sponsored by Staples) to the gracious people at Conexion and the Latina Business Association L.A. It's $10 at the door and... Tue, 16 Jun 2009 18:50:18 EST tag:blogs.aquent.com,2009:/aquentblog//11.2084 Jenn Tran Interactive Design Local Networking Events Social Networking http://blogs.aquent.com/aquentblog/2009/06/announcing_aquent_job_tweets.html For all the twitter addicts out there (like me): we just launched a job feed that will tweet all Aquent Featured Jobs as they are posted to the site! Enjoy!http://www.twitter.com/aquentjobsClick here if you would like to follow Aquent.... Fri, 12 Jun 2009 22:59:18 EST tag:blogs.aquent.com,2009:/aquentblog//11.2080 Jenn Tran Social Networking http://blogs.aquent.com/aquentblog/2009/06/are_you_ready_for_june_15_google_trademark_terms.html Google trademarked keyword ads are here. Be prepared with an Aquent SEM consultant. Whether you're buying keywords or policing your brand, Google's end to the ban on trademarked terms in search ads represents a seismic shift in SEM. Aquent's... Thu, 11 Jun 2009 19:06:19 EST tag:blogs.aquent.com,2009:/aquentblog//11.2078 Eric Waldinger Practice: Online Marketing SEO Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/06/great_social_media_blog_from_lon_safko-_10_commandments.html Thought this was a great overview from Lon!Eric WaldingerPractice LeaderOnline MarketingThe 10 Commandments of Social MediaBY Lon Safko Wed Jun 10, 2009 at 2:21 PMAs an author of The Social Media Bible, I am often asked, "What do I need... Thu, 11 Jun 2009 18:30:32 EST tag:blogs.aquent.com,2009:/aquentblog//11.2076 Eric Waldinger Practice: Online Marketing Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/06/networking_a_quick_checklist.html LA's interactive team recently had their inaugural first shindig for the Los Angeles Web Design and Development Group Meetup. It was awesome (we were even rated 4/5 stars on meetup.com)! The purpose of the group was to facilitate a networking... Tue, 09 Jun 2009 01:10:20 EST tag:blogs.aquent.com,2009:/aquentblog//11.2075 Jenn Tran Social Networking http://blogs.aquent.com/aquentblog/2009/06/twitter_talk_in_more_than_140_characters.html I recently had the exciting opportunity to speak at a Media Leaders networking event on one of my favorite forms of social networking: twitter. A lot of people have requested a copy of my notes so I am posting them... Wed, 03 Jun 2009 21:38:28 EST tag:blogs.aquent.com,2009:/aquentblog//11.2071 Jenn Tran Social Networking http://blogs.aquent.com/aquentblog/2009/05/who_ever_said_fairytales_dont_come_true.html Once upon a time in a faraway land known as Perth in Western Australia, a senior marketing professional entered an online chat forum and became cyber friends with a young marketer on the other side of the world, in a... Fri, 29 May 2009 06:02:47 EST tag:blogs.aquent.com,2009:/aquentblog//11.2067 Karen Thompson Marketing Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/05/twitter_the_next_bubble_to_burst.html Do you tweet? Like MyFace, Spacebook and LinkedIn before it, Twitter is the new 'micro-blogging', social-networking phenomenon that has taken on a life of its own over the past few months. Millions of people worldwide are literally falling over themselves... Fri, 08 May 2009 01:08:42 EST tag:blogs.aquent.com,2009:/aquentblog//11.2052 Tim McNamara Blogging Networking Social Media Social Networking Trends http://blogs.aquent.com/aquentblog/2009/05/viral_marketing_the_next_installment.html In a previous post I talked about the characteristics of Viral Marketing. You may recall there were 6 R's for any marketing campaign to be successful - Replication, Reach, Regular audience, Resilience, Reliance and Response. This meant that as a... Thu, 07 May 2009 01:49:46 EST tag:blogs.aquent.com,2009:/aquentblog//11.2051 Mahalakshmi Digital Marketing Technology New vs Old Media Social Media Social Networking Technology Viral Marketing http://blogs.aquent.com/aquentblog/2009/04/instant_chinese_noodles_who_hasnt_had_them_tasty_quick_painless.html What would Asia be without them? A quick bowl of "ramen," as they are called here in Japan, can bring you back to life on chilly winter nights or make you sweat like a hog in the summer. The busy... Tue, 28 Apr 2009 00:00:11 EST tag:blogs.aquent.com,2009:/aquentblog//11.2043 Harold Moya Experiential Marketing Food and Drink Marketing Social Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/04/more_characteristics_of_viral_marketing.html In a recent post I introduced the concept of Viral Marketing ... Just a quick recap: Viral marketing is an online tool which plants the seed of an idea, product or service which later on spreads virally through social networks.... Mon, 06 Apr 2009 20:04:27 EST tag:blogs.aquent.com,2009:/aquentoracle//6.2021 Mahalakshmi Blogging Digital Networking Social Networking http://blogs.aquent.com/aquentblog/2009/02/geeking_out_with_facebook_notes.html This post contributed by Joe Rinaldi, Aquent Agent in Philadelphia. From the New York Times to network news, Facebook "Notes" (25 Things, 15 albums, A-Zed iTunes) are a hot topic. A recent favorite, the "Album Cover Generator," has people not... Thu, 26 Feb 2009 21:16:11 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1962 Creativity Design Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/02/i_came_across_an_interesting.html I came across an interesting article this morning about the Top 10 Social Sites for Finding a Job written by leading personal branding expert Dan Schawbel, who stresses the importance of actively engaging these sites - from the old guard... Thu, 26 Feb 2009 17:09:33 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1960 Careering Job Search Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/02/as_a_recent_college_grad.html As a 2-year-removed college grad, an adherent to no particular religion (other than The Religion of Non-Stop Awesomeness), and a relative newcomer to the Facebook scene, I was surprised to hear the WSJ report that giving up Facebook for Lent... Wed, 25 Feb 2009 16:40:05 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1957 Advertising Branding Marketing Social Networking Trends http://blogs.aquent.com/aquentblog/2009/02/careers_on_the_time-space_shifting_continuum.html The concepts of time-shifting and place-shifting (originally called "space" shifting) come from the realm of consumer electronics. The classic time-shifting device is TiVo, which allows you to "shift" the time of your favorite TV programs to a time of your... Tue, 17 Feb 2009 04:13:12 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1930 Matthew Grant Aquent Careering History Job Search Social Networking Trends http://blogs.aquent.com/aquentblog/2009/02/15_random_things_about_aquent.html This post was written by Aquent's Alex Weaver. This is a picture of him. Over the past couple weeks, the only thing that's been jammed down my throat more than the relentlessly ridiculous Snuggie ("The Blanket with Sleeves!") are the... Wed, 04 Feb 2009 19:50:19 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1897 Matthew Grant Aquent History Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2009/01/stop_me_before_i_tweet_again.html About a month ago, I copped to an emerging Twitter addiction. In the meantime, it's gotten worse, but I think it's about to get better. It got worse when I found myself going on Twitter in the middle of the... Tue, 13 Jan 2009 16:23:33 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1840 Matthew Grant Creativity History Marketing New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/12/chris_brogan_on_using_the_social_web_to_find_work.html I'm never sure how to describe Chris Brogan to people who have never heard of him but I usually start with something like, "He's THE social media go-to-guy." Chris isn't just an expert on social media, he's an experienced user... Wed, 24 Dec 2008 15:04:44 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1814 Matthew Grant New vs Old Media Resumes Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/12/getting_all_methodical_twitter-style.html Don't mean to re-hash my "reduce the randomness" schtick, but the truth nestled therein was reaffirmed for me yesterday when I was talking with @PinkOliveFamily, whom I met via Twitter (follow me on Twitter here: @Aquentminister). @PinkOliveFamily is a marketer... Fri, 19 Dec 2008 13:10:17 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1803 Matthew Grant Careering Marketing Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/12/how_do_we_justify_our_existence.html The Web is about dis-intermediation and, as part of the staffing industry, we're intermediaries. So why haven't we vaporized? Because finding work and finding the right people to work with requires human insight. Turns out we're human beings and we... Tue, 16 Dec 2008 15:39:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1799 Matthew Grant Aquent Branding Job Search Social Networking http://blogs.aquent.com/aquentblog/2008/12/are_you_reading_me.html Recent research revealed that, by and large, our clients do not read our marketing materials. Given that I spend a lot of time writing and editing the aforementioned materials, I was somewhat disheartened. The good news was that people overwhelming... Fri, 12 Dec 2008 15:24:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1790 Matthew Grant Copywriting Market Research Marketing Social Networking http://blogs.aquent.com/aquentblog/2008/12/reduce_the_randmonness_in_your_game.html Second foray into vlogging. The first installment was like 8 minutes long and everyone said that was too long. This one is closer to 2 minutes. Basic message here: If you're going after something specific, like getting a specific job... Tue, 09 Dec 2008 14:31:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1781 Matthew Grant Careering Job Search Social Networking http://blogs.aquent.com/aquentblog/2008/12/keep_your_head_up.html Update: I got some feedback that suggested, well, said, that this vid was too long. I shortened it up and fixed the color that was bugging me. An improvement? - Matt My message in this video is fairly simple: If... Fri, 05 Dec 2008 22:30:19 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1775 Matthew Grant Aquent Careering Job Search Social Networking http://blogs.aquent.com/aquentblog/2008/12/obliterated_by_twitteration.html In the aftermath of the horror in Mumbai last week, Twitter has come of age, or, as the New York Times put it "evolved from an oddity to a full-fledged news platform." I followed the hype about Twitter when it... Thu, 04 Dec 2008 21:05:19 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1769 Matthew Grant Blogging Social Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/12/please_critique_me.html A web design firm based in North Carolina, OnWired, has set up a site called Please Critique Me where, "designers can submit their work and have it reviewed (albeit publicly) by one of their industry peers." Seems like an interesting... Mon, 01 Dec 2008 14:59:47 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1765 Matthew Grant Creativity Design Interactive Design Market Research Social Networking http://blogs.aquent.com/aquentblog/2008/11/go_for_the_gold_-_overdrives_harry_gold_talks_on_the_secret_of_social_media_marketing.html I'm pleased as punch to tell you that the next Aquent-sponsored AMA Webcast, "Social Media Is About Socializing," will feature Harry Gold, founder and CEO of Overdrive Interactive. I had a chance to see Harry speak at the New Marketing... Wed, 12 Nov 2008 15:32:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1736 Matthew Grant Aquent Events Marketing Management New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/11/5_video_guides_to_social_media_and_social_media_marketing.html Enough scribbling about social media and the marketing associated therewith. Here are 5 (count 'em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it.... Tue, 11 Nov 2008 14:34:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1732 Matthew Grant Creativity Marketing Marketing Management New vs Old Media Social Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/10/marketingprofs_digital_marketing_mixer_in_arizona_-_october_22-23.html A few weeks back, I conducted a webcast in which I said that the ongoing and relentless convergence of marketing and technology was THE factor determining the course of marketing careers for the foreseeable future. Many asked how they could... Wed, 08 Oct 2008 13:35:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1660 Matthew Grant Events Experiential Marketing Marketing New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/10/qa_if_ur_an_old-school_marketer_how_do_you_get_enough_knowledge_to_catch_up.html First of all, if UR are someone who uses "UR," then you can't be TOO old school. Second of all, I should mention that this question was actually a three-parter, the other two parts being: "How much is schooling vs... Mon, 06 Oct 2008 19:48:25 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1658 Matthew Grant Careering Marketing New vs Old Media Project Management Social Networking Trends http://blogs.aquent.com/aquentblog/2008/09/inbound_marketing_summit_-_i_was_there_and_my_brain_hurts.html I was out of the office yesterday attending the Inbound Marketing Summit at the behest of Ann Handley, esteemed editorial doyenne at MarketingProfs. You can view videos of the presentations here, but, for your convenience, I'm happy to provide the... Tue, 09 Sep 2008 14:51:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1553 Matthew Grant Creativity Design Events History Interactive Design Marketing New vs Old Media SEO Social Networking Trends http://blogs.aquent.com/aquentblog/2008/08/do_you_compete_against_a_what.html If you're selling anything, be it good or service, you are competing for the attention and money of buyers. If you want to "win," even in the most basic sense of "just staying in business," you need to understand the... Thu, 07 Aug 2008 20:34:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.361 Matthew Grant Aquent Careering History Job Search New vs Old Media Social Networking http://blogs.aquent.com/aquentblog/2008/08/youve_got_the_power.html I got a PhD in German Studies which means, among other things, that I had to make a living as a corporate trainer, writer, and more recently, marketer. It also means that I spent a lot of time studying fascism,... Mon, 04 Aug 2008 19:39:46 EST tag:blogs.aquent.com,2008:/thetalentblog//5.359 Matthew Grant About Content and Content Management Ethics History New vs Old Media Social Networking http://blogs.aquent.com/aquentblog/2008/08/betrayal_of_everything_we_stan.html We're in the process of rethinking our on-line presence/strategy and redesigning our website. We've already changed the homepage fairly drastically and continue to experiment with it, even as we reconsider our whole approach. As part of the experimentation, I started... Fri, 01 Aug 2008 20:09:49 EST tag:blogs.aquent.com,2008:/thetalentblog//5.357 Matthew Grant Aquent Careering Design Design Management Ethics New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/07/i_recommend_the_book_here_come.html It's not a revolution if nobody loses. - Clay Shirky I just finished reading Clay Shirky's masterpiece, Here Comes Everybody, and feel compelled to recommend that you read it. It's thoughtful, insightful, and well-written. It also a "business" book that... Wed, 23 Jul 2008 15:50:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.353 Matthew Grant Blogging History New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/07/flogging_a_dead_horse_you_real.html As part of Aquent's sponsorship of the American Marketing Association, I write an "Ask the Expert" column about marketing careers on their site. One question I get a lot goes something like this, "I'm applying for jobs and sending my... Sat, 12 Jul 2008 20:29:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.346 Matthew Grant Careering Job Search Marketing Social Networking http://blogs.aquent.com/aquentblog/2008/06/whats_twitter.html I was iChatting with a former colleague who left a while back to join a fast growing design and production agency. I told him that I was on Twitter (my handle is @aquentminister, if you're interested in my sporadic digital... Tue, 24 Jun 2008 17:34:19 EST tag:blogs.aquent.com,2008:/thetalentblog//5.338 Matthew Grant Careering History Marketing New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_b2b_forum_one_w.html A week ago I posted that I would be attending the MarketingProfs' B2B Forum here in Boston and, long story short, I did. My überboss asked if I would put together some slides on what I learned there, but I... Sat, 14 Jun 2008 13:43:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.335 Matthew Grant Content and Content Management Events Experiential Marketing Market Research Marketing Marketing Management Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/simms_jenkins_and_the_truth_ab_1.html Simms Jenkins is the CEO of BrightWave Marketing and the author of The Truth About Email Marketing. He will also be the featured speaker on an upcoming (June 26, 1pm EDT) webcast hosted by the AMA and sponsored by Aquent... Sun, 08 Jun 2008 21:25:36 EST tag:blogs.aquent.com,2008:/thetalentblog//5.332 Matthew Grant Aquent Careering Marketing Marketing Management New vs Old Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_forum_in_boston.html Next week, on June 9 and 10 to be precise, the friendly folks at MarketingProfs will be running a Business-to-Business Marketing Forum right here in little old Boston. The forum features some noteworthy keynote speakers such as Mr. New Rules... Fri, 06 Jun 2008 18:11:32 EST tag:blogs.aquent.com,2008:/thetalentblog//5.330 Matthew Grant Aquent Marketing Marketing Management Social Networking http://blogs.aquent.com/aquentblog/2007/10/peter_rojas_of_engadget_a_podc.html The other day I had the distinct pleasure of speaking with Peter Rojas, co-founder of Engadget and Joystiq, and formerly editorial director at Gizmodo. Although our conversation initially focused on the most, and least, successful ways for marketers and PR... Tue, 16 Oct 2007 14:33:28 EST tag:blogs.aquent.com,2007:/thetalentblog//5.254 Matthew Grant Blogging New vs Old Media Podcast Social Networking Trends http://blogs.aquent.com/aquentblog/2007/10/paul_gillin_on_the_new_influen.html Aquent is sponsoring an American Marketing Association on-demand webcast, which will first air tomorrow, Tuesday, October 16, at 1pm EST. The webcast will feature Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media. Paul's... Mon, 15 Oct 2007 15:34:00 EST tag:blogs.aquent.com,2007:/thetalentblog//5.253 Matthew Grant Aquent Blogging Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/sticky_advertainment_the_webki.html I was checking out the buzz log over at Yahoo! and came across this ominously titled post, "The Webkinz Will Rise," about the collectible and cuddly phenomenon known as Webkinz. Apparently, "Webkinz" ranks in the top 100 searches on Yahoo!... Mon, 01 Oct 2007 19:21:59 EST tag:blogs.aquent.com,2007:/thetalentblog//5.249 Matthew Grant Branding Interactive Design Marketing Social Networking Trends http://blogs.aquent.com/aquentblog/2007/07/the_web_goes_on_forever.html It shows how out of the mainstream I am that I stumbled upon the Live Earth global concert extravaganza pretty much by accident Saturday night. I tuned in to the live concert stream via the Live Earth MSN site, and... Mon, 09 Jul 2007 18:51:34 EST tag:blogs.aquent.com,2007:/thetalentblog//5.218 Matthew Grant History Interactive Design New vs Old Media Social Networking http://blogs.aquent.com/aquentblog/2007/06/visual_information_design_and.html A friend of mine passed this link along to me. It is a video of a software demo at the TED Conference back in March. The speaker is Blaise Aguera y Arcas who was demoing two software packages - Seadragon,... Tue, 19 Jun 2007 19:59:27 EST tag:blogs.aquent.com,2007:/thetalentblog//5.213 Matthew Grant Interactive Design New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2007/05/should_you_take_a_job_with_a_n.html I attended a workshop yesterday produced by the Nonprofit Marketing Group of the Boston Chapter of the American Marketing Association called, "Wikis and Podcasts and Blogs, Oh My!" The workshop was run by David Galiel of Public Interest Entertainment Corporation,... Thu, 17 May 2007 20:09:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.192 Matthew Grant Careering Marketing Social Networking http://blogs.aquent.com/aquentblog/2007/04/blogs_resumes_and_information.html In December I wrote a post about blogs as the new resume in response to something I had read on a blog called "Servant of Chaos." I stated then, as I still believe now, that a blog can function... Mon, 30 Apr 2007 21:49:20 EST tag:blogs.aquent.com,2007:/thetalentblog//5.182 Matthew Grant Blogging Careering Social Networking http://blogs.aquent.com/aquentblog/2007/04/guest_blogging_blues.html Maintaining a blog can be hard work. You have to stay current; you have to be original; you have to "participate in the conversation." Still, you're in control. You know who your audience is (or is supposed to be), you... Wed, 25 Apr 2007 17:56:44 EST tag:blogs.aquent.com,2007:/thetalentblog//5.178 Matthew Grant Blogging Branding Social Networking http://blogs.aquent.com/aquentblog/2007/04/a_few_seconds_on_second_life.html I haven't written about Second Life in a while and, truth be told, I haven't been "in-world" in a while either, but, thanks to the eclectic, ubiquitous, and industrious link-gathering of Joseph Jaffe, my interest in Second Life goings-on was... Tue, 24 Apr 2007 20:29:02 EST tag:blogs.aquent.com,2007:/thetalentblog//5.177 Matthew Grant New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2007/04/amazon_myspace_and_yahoo.html Back in the days when I was teaching newbies at Aquent about the Web, they would ask, "What's your favorite website?" I would respond, "Amazon.com." I wasn't joking. I've visited Amazon.com thousands of times because, as I've written before, I... Tue, 10 Apr 2007 01:52:47 EST tag:blogs.aquent.com,2007:/thetalentblog//5.169 Matthew Grant Marketing Social Networking Trends http://blogs.aquent.com/aquentblog/2007/02/second_life_a_recruiters_parad.html As a colleague and I were sitting down to discuss what, if anything, Aquent could do in Second Life at this late date, he glumly informed me that TMP Worldwide just opened a recruiting office in Second Life. He was... Thu, 15 Feb 2007 02:11:49 EST tag:blogs.aquent.com,2007:/thetalentblog//5.141 Matthew Grant Agencies Interviewing Social Networking http://blogs.aquent.com/aquentblog/2007/01/social_networking_101_for_the.html Marketing and creative careers are increasingly "impacted," as some like to say, by the social networking phenomenon. On the one hand, marketers are called on to figure out strategies that take advantage of the potential offered by social networking sites... Sat, 27 Jan 2007 15:09:40 EST tag:blogs.aquent.com,2007:/thetalentblog//5.135 Matthew Grant Market Research Social Networking Trends http://blogs.aquent.com/aquentblog/2007/01/five_things_you_didnt_know_abo.html Blogging is not only good for your career, it can be a lot like recess in elemetary school! For instance, just the other day I got tagged by the original Aquent blogger, Tim Donnelly (who himself had been tagged by... Thu, 04 Jan 2007 21:13:22 EST tag:blogs.aquent.com,2007:/thetalentblog//5.123 Matthew Grant Social Networking http://blogs.aquent.com/aquentblog/2006/12/product_placement_in_the_real.html "As a result of the growing popularity of consumer-generated pictures, videos and e-mail messages on Internet sites like YouTube and Myspace, advertisers are getting consumers to essentially do their jobs for them." The above quote may be found in this... Mon, 11 Dec 2006 16:02:36 EST tag:blogs.aquent.com,2006:/thetalentblog//5.113 Matthew Grant New vs Old Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2006/11/second_life_spreading_like_a_v.html After writing about Second Life on Friday, I came across two interesting references to it from a marketing perspective. First, Max Kalehoff cited a Wall Street Journal story about the marketing strategy for Toyota's Scion brand on his blog. In... Wed, 15 Nov 2006 18:26:06 EST tag:blogs.aquent.com,2006:/thetalentblog//5.103 Matthew Grant Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2006/11/get_a_second_life.html Does your resume have an avatar? I created a Second Life avatar a couple weeks ago and entered this strange, surprising, and sometimes frustrating virtual world. Since then, I've become obsessed with it and, as my friends and coworkers will... Fri, 10 Nov 2006 18:22:57 EST tag:blogs.aquent.com,2006:/thetalentblog//5.101 Matthew Grant Social Networking