http://blogs.aquent.com/aquentblog/ work inspired en-us Mon, 16 Nov 2009 14:33:56 EST Mon, 16 Nov 2009 14:33:56 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2009/11/client_spotlight_october_17.html Mon, 16 Nov 2009 14:28:01 EST tag:blogs.aquent.com,2009:/aquentblog//11.2222 Jennifer van Amerom Agencies Aquent Creativity Practice: Online Marketing SEO Social Media http://blogs.aquent.com/aquentblog/2009/06/google_adwords_bid_simulator_reference_guide.html Tue, 16 Jun 2009 21:11:32 EST tag:blogs.aquent.com,2009:/aquentblog//11.2085 Eric Waldinger Digital Practice: Online Marketing SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/06/is_he_correct_tell_us_what_you_think.html Why Interactive Advertising Needs a Creative RevolutionViewpoint: Obsession With Click-through Rates Keeps Online Campaigns From Having Greater Impact on Salesby Hernan LopezPublished: June 15, 2009AdageOne of the most persistent questions about advertising is: How does it work?Almost 20 years ago,... Mon, 15 Jun 2009 19:47:03 EST tag:blogs.aquent.com,2009:/aquentblog//11.2081 Eric Waldinger Practice: Online Marketing SEO http://blogs.aquent.com/aquentblog/2009/06/are_you_ready_for_june_15_google_trademark_terms.html Google trademarked keyword ads are here. Be prepared with an Aquent SEM consultant. Whether you're buying keywords or policing your brand, Google's end to the ban on trademarked terms in search ads represents a seismic shift in SEM. Aquent's... Thu, 11 Jun 2009 19:06:19 EST tag:blogs.aquent.com,2009:/aquentblog//11.2078 Eric Waldinger Practice: Online Marketing SEO Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/02/demand_innovation_and_opportunity_the_interactive_talent_market.html A recent survey we conducted with the American Marketing Association showed that, even though most marketers are turning to online marketing for salvation in these dark times, they are finding themselves in a bind because they don't want to outsource... Fri, 13 Feb 2009 20:11:36 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1924 Matthew Grant Careering Design Management Events Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2009/01/great_digital_marketing_managers.html Great digital marketing managers have several things in common: they are passionate users of technology; they exhibit a fanatical attention to detail; they know how to connect the dots in very complex, dynamic systems; and they are skilled at translating... Wed, 14 Jan 2009 19:34:53 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1842 Matthew Grant Content and Content Management Interactive Design Marketing Marketing Management SEO Talent Talent Spotlight Web Analytics http://blogs.aquent.com/aquentblog/2009/01/webcast_digital_marketing_staffing_trends.html On January 27, Aquent and the American Marketing Association will host a webcast entitled, "Digital Marketing Staffing Trends." The featured presenter will be Eric Waldinger, who recently joined Aquent as our Online Marketing Practice Leader. Eric cut his digital marketing... Tue, 13 Jan 2009 21:31:23 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1841 Matthew Grant Aquent Interactive Design Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/12/get_hip_to_inbound_marketing.html If you don't know what inbound marketing is, then let the clever and, as it turns out, funny folk over at HubSpot school ya with this edutaining video:... Mon, 08 Dec 2008 15:48:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1780 Matthew Grant Advertising Creativity Marketing New vs Old Media SEO Social Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/10/akin_arikan_on_multichannel_marketing.html I'm pleased to announce that Aquent is sponsoring an AMA Webcast on Multichannel Marketing on October 30, 2008 at 1:00 p.m. EST. The webcast will feature Akin Arikan, senior segment manager for internet marketing at Unica and author of the... Wed, 22 Oct 2008 20:18:31 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1691 Matthew Grant Events Marketing Marketing Management SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/09/qa_do_you_consider_seo_a_part_of_marketing_or_a_separate_job.html Got this question after our AMA webcast on marketing careers t'other day and I'm reading it this way: Should all marketers be thinking about Search Engine Optimization (SEO) or should there be a specific individual in the organization who focuses... Mon, 29 Sep 2008 20:36:34 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1640 Matthew Grant Careering Marketing Management SEO Trends http://blogs.aquent.com/aquentblog/2008/09/inbound_marketing_summit_-_i_was_there_and_my_brain_hurts.html I was out of the office yesterday attending the Inbound Marketing Summit at the behest of Ann Handley, esteemed editorial doyenne at MarketingProfs. You can view videos of the presentations here, but, for your convenience, I'm happy to provide the... Tue, 09 Sep 2008 14:51:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1553 Matthew Grant Creativity Design Events History Interactive Design Marketing New vs Old Media SEO Social Networking Trends http://blogs.aquent.com/aquentblog/2008/07/heres_what_i_want_you_to_do.html It's high time I took the time, dear blog reader, to explain what I'd like you to do now that I've gotten your attention (at least for the next minute or so). Here goes. Since you're reading this, you're already... Fri, 04 Jul 2008 12:33:28 EST tag:blogs.aquent.com,2008:/thetalentblog//5.343 Matthew Grant About Aquent Blogging Careering Marketing SEO http://blogs.aquent.com/aquentblog/2008/05/first_solo_cast_whither_the_we.html As a follow-up to our webcast with Lance Loveday and Sandra Niehaus, I thought I would proffer my two cents on ways that the evolution of the web is and will affect careers in web design. It's the first time... Fri, 23 May 2008 13:42:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.327 Matthew Grant Aquent Careering Content and Content Management Creativity History Interactive Design New vs Old Media Podcast SEO Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/04/dropping_seo_science.html The other day when I posted Laurie Baldwin's thoughts on the five things that people forget about SEO and SEM, I forgot to mention the sixth thing: you can rap about it. The fellow who made this, Chuck Lewis, is... Fri, 04 Apr 2008 14:26:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.313 Matthew Grant Creativity Interactive Design Marketing SEO Viral Marketing http://blogs.aquent.com/aquentblog/2008/03/5_things_people_forget_about_s.html Laurie Baldwin, who is represented by Aquent's Richmond Office, has spent the last five years running a successful search engine marketing company with clients like Wrigley's, Lumber Liquidators, and the Christian Children's Fund. A self-proclaimed Web marketing "addict" -- she... Wed, 12 Mar 2008 18:08:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.303 Matthew Grant Aquent Careering SEO Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2008/02/reputation_compulsion.html Fri, 22 Feb 2008 04:06:23 EST tag:blogs.aquent.com,2008:/thetalentblog//5.294 Matthew Grant Aquent Marketing Marketing Management New vs Old Media Public Relations SEO Trends http://blogs.aquent.com/aquentblog/2007/09/oncoming_economic_turbulence_g.html According to Joel Cheesman, SEO pros don't share their fellow American's fear of an imminent recession. In a recent post, Mr. Cheesman says, that, on the contrary, SEO's are "drooling over [the] worsening economy." His main point is that companies... Wed, 19 Sep 2007 19:23:49 EST tag:blogs.aquent.com,2007:/thetalentblog//5.243 Matthew Grant Careering SEO