http://blogs.aquent.com/aquentblog/ work inspired en-us Wed, 08 Jul 2009 01:07:29 EST Wed, 08 Jul 2009 01:07:29 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/07/history.html While much of the world, and all of Los Angeles, has their eyes turned to the Staples Center a quieter revolution unfolds.Yesterday the financially troubled San Francisco Chronicle unveiled its redesigned newspaper (and Website) as a measure to try... Thu, 09 Jul 2009 03:05:00 EST tag:blogs.aquent.com,2009:/aquentblog//11.2106 Tim Donnelly Advertising At work Public Relations Technology Tim's A Day in the Life Blog Web Design http://blogs.aquent.com/aquentblog/2009/02/wait_we_have_a_beijing_office.html OK. I knew that Aquent had several offices in Greater China, but, frankly, I get so focused on the things I'm doing right here in my own reality tunnel that it sort of slipped my mind. That is, until the... Tue, 17 Feb 2009 20:57:55 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1934 Matthew Grant Aquent Globalization Public Relations http://blogs.aquent.com/aquentblog/2009/02/enough_with_the_rebranding_already.html This post was written by Aquent's Alex "Get Your Damn Re-branding Off of Me" Weaver. This is a picture of him. Maybe it's the sinking feeling that what we've been doing with our lives up to this point is precisely... Mon, 16 Feb 2009 20:37:06 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1931 Branding History Public Relations Trends http://blogs.aquent.com/aquentblog/2009/01/the_cult_of_transparency.html A random Google search brought me to this Wired article, "The See-Through CEO," from March 2007 (remember 2007?). Though it seems kind of old-hat now, the thrust of the article (is it strange to use "thrust" metaphorically in a corporate... Wed, 28 Jan 2009 02:43:42 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1882 Matthew Grant Aquent Careering Ethics New vs Old Media Public Relations http://blogs.aquent.com/aquentblog/2009/01/stop_me_before_i_tweet_again.html About a month ago, I copped to an emerging Twitter addiction. In the meantime, it's gotten worse, but I think it's about to get better. It got worse when I found myself going on Twitter in the middle of the... Tue, 13 Jan 2009 16:23:33 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1840 Matthew Grant Creativity History Marketing New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/11/pre-holiday_thought-provoking_humor.html It's always dangerous to advertise something as "humorous" when it's quite possible that no one finds it funny. Here goes anyway. Two years ago, there was a modicum of hub-bub about the "no A-hole rule" and a lot of discussion... Wed, 26 Nov 2008 15:44:08 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1760 Matthew Grant Careering Ethics Public Relations http://blogs.aquent.com/aquentblog/2008/11/go_for_the_gold_-_overdrives_harry_gold_talks_on_the_secret_of_social_media_marketing.html I'm pleased as punch to tell you that the next Aquent-sponsored AMA Webcast, "Social Media Is About Socializing," will feature Harry Gold, founder and CEO of Overdrive Interactive. I had a chance to see Harry speak at the New Marketing... Wed, 12 Nov 2008 15:32:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1736 Matthew Grant Aquent Events Marketing Management New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/09/a_dose_of_snark.html As I mentioned towards the end of this post, the French marketing genius Clotaire Rapaille discovered that the brand essence of the "US Presidency" is "cheap entertainment." Ever since I heard that, I have never doubted it, and every subsequent... Mon, 15 Sep 2008 19:54:01 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1572 Matthew Grant Branding Creativity History Public Relations http://blogs.aquent.com/aquentblog/2008/07/special_pleading_i_want_you_to.html Though I can spin things and beat around the bush with the best of them, I tend to prefer "straight talk" (sometimes called "honesty" or "frankness" or "no BS"). For example, while working recently on a survey of our clients,... Wed, 09 Jul 2008 14:31:41 EST tag:blogs.aquent.com,2008:/thetalentblog//5.345 Matthew Grant Aquent Blogging Branding Ethics Marketing Public Relations http://blogs.aquent.com/aquentblog/2008/07/hows_your_web_presence.html A friend of mine had gotten kind of burnt out at his job and had reached the point where he was pretty much phoning it in. Then one day, he up and decided that, if he was going to continue... Wed, 02 Jul 2008 02:55:39 EST tag:blogs.aquent.com,2008:/thetalentblog//5.341 Matthew Grant Aquent Creativity Design Experiential Marketing Interactive Design New vs Old Media Public Relations http://blogs.aquent.com/aquentblog/2008/05/getting_on_sally_hogsheads_rad.html Sally Hogshead is the author of Radical Careering, a book that "helps you visualize your no-compromises future, so you can start to build it, piece by piece." I came across Sally's work via Ad Age where she writes a career-oriented... Mon, 19 May 2008 17:51:52 EST tag:blogs.aquent.com,2008:/thetalentblog//5.326 Matthew Grant Blogging Careering Creativity Interactive Design Public Relations Trends http://blogs.aquent.com/aquentblog/2008/03/make_your_content_a_powerful_a.html On March 27, 2008 at 1:00 pm ET, Aquent and the AMA will present a webcast entitled, "Make Your Content a Powerful Asset in 10 Steps." The presenter will be Todd Tibbetts, a digital media entrepreneur who, among other things,... Wed, 19 Mar 2008 17:49:09 EST tag:blogs.aquent.com,2008:/thetalentblog//5.306 Matthew Grant Aquent Content and Content Management Marketing New vs Old Media Public Relations Trends http://blogs.aquent.com/aquentblog/2008/02/reputation_compulsion.html Fri, 22 Feb 2008 04:06:23 EST tag:blogs.aquent.com,2008:/thetalentblog//5.294 Matthew Grant Aquent Marketing Marketing Management New vs Old Media Public Relations SEO Trends http://blogs.aquent.com/aquentblog/2008/02/wassup_aquent.html I said I was going to use this confounded blog to talk more about what Aquent is up to, and, tarnation, I'm going to do it!First of all, back in December, our DC office landed a $5.2 million contract to... Tue, 05 Feb 2008 15:25:06 EST tag:blogs.aquent.com,2008:/thetalentblog//5.288 Matthew Grant About Aquent Public Relations