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		<title>Aquent Blog</title>
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		<description>work inspired</description>
		<language>en-us</language>
		<pubDate>Thu, 03 Sep 2009 14:56:24 EST</pubDate>
		<lastBuildDate>Thu, 03 Sep 2009 14:56:24 EST</lastBuildDate>
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		  <title>Web Analytics Data...Leaving you with more questions than answers?</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/08/web_analytics_dataleaving_you_with_more_questions_than_answers.html</link>
		  <description>Most organizations today use sophisticated analytics packages to closely monitor their websites. As it turns out, web analytics products provide lots of data, but nothing is actionable, the data has a way of generating more questions than answers because it...</description>
		  <pubDate>Mon, 31 Aug 2009 16:01:40 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2169</guid>
		  <author>
			<name>Jason Brownewell</name>
		  </author>
		  
			<category>Practice: Interactive Design</category>
		  
			<category>Practice: Online Marketing</category>
		  
			<category>Practice: User Experience</category>
		  
			<category>Web Analytics</category>
		  
		</item>
		
		<item>
		  <title>More Work Is On Its Way</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/08/more_work_is_on_its_way.html</link>
		  <description>Even on an early August day that is dark and dreary, the Toronto weather still hasn&apos;t dampened my spirits for the job landscape. I know it&apos;s hard to believe, but some organizations actually saw success through this economy because consumers...</description>
		  <pubDate>Wed, 05 Aug 2009 17:19:48 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2135</guid>
		  <author>
			<name>Jennifer van Amerom</name>
		  </author>
		  
			<category>Aquent</category>
		  
			<category>Career advice</category>
		  
			<category>Practice: Online Marketing</category>
		  
		</item>
		
		<item>
		  <title>Cheeky Video</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/07/cheeky_video.html</link>
		  <description>Air New Zealand didn&apos;t have to make their in-flight safety video hilarious, but by doing so, it&apos;s turned into a viral marketing campaign. As of a couple weeks ago, this &quot;Bare Essentials&quot; YouTube video has gotten 3 million hits.If those...</description>
		  <pubDate>Wed, 29 Jul 2009 17:37:05 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2129</guid>
		  <author>
			<name>Tim Donnelly</name>
		  </author>
		  
			<category>Marketing</category>
		  
			<category>Practice: Marketing</category>
		  
			<category>Practice: Online Marketing</category>
		  
			<category>Tim&apos;s A Day in the Life Blog</category>
		  
			<category>Viral Marketing</category>
		  
		</item>
		
		<item>
		  <title>10 Steps to Make Your Content a Powerful Asset</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/07/10_steps_to_make_your_content_a_powerful_asset.html</link>
		  <description>I often work with clients who are overwhelmed by their content, information and digital assets. For many individuals and companies, their content (pictures, text, video, etc) is a mess, a liability and a cost center. It takes focus and effort...</description>
		  <pubDate>Fri, 10 Jul 2009 20:13:42 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2110</guid>
		  <author>
			<name>Todd Tibbetts</name>
		  </author>
		  
			<category>Blogging</category>
		  
			<category>Content and Content Management</category>
		  
			<category>Copywriting</category>
		  
			<category>Practice: Online Marketing</category>
		  
		</item>
		
		<item>
		  <title>New eMarketer report on SEO and SEM Spending</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/new_emarketer_report_on_seo_and_sem_spending.html</link>
		  <description><![CDATA[SEO to rise amid other search spendingJune 18, 3:53 PMBecky Sheetz-RunkleSearch is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer's Search Marketing Trends report.&nbsp;One key finding is that brand loyalty is...]]></description>
		  <pubDate>Thu, 18 Jun 2009 20:43:40 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2092</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Practice: Online Marketing</category>
		  
		</item>
		
		<item>
		  <title>Google &quot;Freshness&quot; Factor May Mean Big Implications For Retailers</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/google_freshness_factor_may_mean_big_implications_for_retailers.html</link>
		  <description>Great Article from Bob Heyman in Search Engine Land. Jun 18, 2009 at 8:11am ET by Bob Heyman Changes that Google has made to search queries have a big potential implications for retailers and other merchants. Among the first to...</description>
		  <pubDate>Thu, 18 Jun 2009 14:50:38 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2090</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Practice: Online Marketing</category>
		  
		</item>
		
		<item>
		  <title> Google Adwords Bid Simulator Reference Guide</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/google_adwords_bid_simulator_reference_guide.html</link>
		  <description><![CDATA[http://www.scribd.com/doc/15651991/Google-Adwords-Bid-Simulator-Reference-GuideThis is a good link to the new Adwords bid simulator.Has anyone tried it yet?&nbsp;&nbsp; We would love to hear your feedback...]]></description>
		  <pubDate>Tue, 16 Jun 2009 21:11:32 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2085</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Digital</category>
		  
			<category>Practice: Online Marketing</category>
		  
			<category>SEO</category>
		  
			<category>Web Analytics</category>
		  
		</item>
		
		<item>
		  <title>Is He Correct?   Tell Us What You Think</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/is_he_correct_tell_us_what_you_think.html</link>
		  <description>Why Interactive Advertising Needs a Creative RevolutionViewpoint: Obsession With Click-through Rates Keeps Online Campaigns From Having Greater Impact on Salesby Hernan LopezPublished: June 15, 2009AdageOne of the most persistent questions about advertising is: How does it work?Almost 20 years ago,...</description>
		  <pubDate>Mon, 15 Jun 2009 19:47:03 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2081</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Practice: Online Marketing</category>
		  
			<category>SEO</category>
		  
		</item>
		
		<item>
		  <title>Quick SEO Trick with Facebook</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/quick_seo_trick_with_facebook.html</link>
		  <description>&quot;Starting on Friday, June 12th, at 11:01pm in your time zone, you&apos;ll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile.Check out the Facebook Blog for more information or...</description>
		  <pubDate>Fri, 12 Jun 2009 16:41:11 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2079</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Practice: Online Marketing</category>
		  
		</item>
		
		<item>
		  <title>Are You Ready for June 15? Google Trademark Terms</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/are_you_ready_for_june_15_google_trademark_terms.html</link>
		  <description> Google trademarked keyword ads are here. Be prepared with an Aquent SEM consultant. Whether you&apos;re buying keywords or policing your brand, Google&apos;s end to the ban on trademarked terms in search ads represents a seismic shift in SEM. Aquent&apos;s...</description>
		  <pubDate>Thu, 11 Jun 2009 19:06:19 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2078</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Practice: Online Marketing</category>
		  
			<category>SEO</category>
		  
			<category>Social Media</category>
		  
			<category>Social Networking</category>
		  
		</item>
		
		<item>
		  <title>Great Social Media Blog from Lon Safko- 10 Commandments</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/great_social_media_blog_from_lon_safko-_10_commandments.html</link>
		  <description>Thought this was a great overview from Lon!Eric WaldingerPractice LeaderOnline MarketingThe 10 Commandments of Social MediaBY Lon Safko Wed Jun 10, 2009 at 2:21 PMAs an author of The Social Media Bible, I am often asked, &quot;What do I need...</description>
		  <pubDate>Thu, 11 Jun 2009 18:30:32 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2076</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Practice: Online Marketing</category>
		  
			<category>Social Media</category>
		  
			<category>Social Networking</category>
		  
		</item>
		
		<item>
		  <title>Create an Effective Online Marketing Organization</title>
		  <link>http://blogs.aquent.com/aquentblog/2009/06/core_knowledge_and_skills_in_an_effective_online_marketing_organization.html</link>
		  <description><![CDATA[by Eric WaldingerPractice LeaderTo develop an online marketing function that will drive ROI for an organization, companies need to understand and know how to leverage a key set of knowledge areas.&nbsp; Although bringing this online marketing function in-house is the...]]></description>
		  <pubDate>Mon, 08 Jun 2009 17:39:02 EST</pubDate>
		  <guid>tag:blogs.aquent.com,2009:/aquentblog//11.2073</guid>
		  <author>
			<name>Eric Waldinger</name>
		  </author>
		  
			<category>Digital</category>
		  
			<category>Hiring talent</category>
		  
			<category>In-House</category>
		  
			<category>Marketing Management</category>
		  
			<category>Practice: Online Marketing</category>
		  
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