http://blogs.aquent.com/aquentblog/ work inspired en-us Wed, 03 Mar 2010 00:42:21 EST Wed, 03 Mar 2010 00:42:21 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2010/03/biodegradings_in_the_bag.html Since the 1990's SunChips have been Frito-Lay's healthy option for their snack line.For years, however, the brand never really seemed to take off. In fact, sales seemed to stall over time.Then a few years back, their brand team discovered that... Tue, 02 Mar 2010 22:30:27 EST tag:blogs.aquent.com,2010:/aquentblog//11.2296 Tim Donnelly Advertising Agencies Branding Ecology Food and Drink Marketing Practice: Marketing Tim's A Day in the Life Blog http://blogs.aquent.com/aquentblog/2010/01/wow_that_looks_a_lot_like_a_big_flat_iphone.html So the much anticipated iPad got its unveiling yesterday and ... well, the jury's still out.My first thought, it looks and acts like a gigantic iPhone. Which I'm not against. But there's no phone.It works like a NetBook, but the... Thu, 28 Jan 2010 22:38:54 EST tag:blogs.aquent.com,2010:/aquentblog//11.2273 Tim Donnelly Branding Communication Marketing Movies Music Practice: Marketing Publishing Tim's A Day in the Life Blog Trends Video http://blogs.aquent.com/aquentblog/2010/01/bing_apple_gets_a_little_sweeter_on_microsoft.html According to BusinessWeek, Apple is looking at replacing Google with Bing as their default search engine on their iPhone.Yes, it turns out the rivalry between "I'm a Mac" and "I'm a PC" isn't as strong when it comes to Apple... Fri, 22 Jan 2010 21:53:28 EST tag:blogs.aquent.com,2010:/aquentblog//11.2269 Tim Donnelly Advertising Branding Marketing Practice: Marketing Tim's A Day in the Life Blog http://blogs.aquent.com/aquentblog/2010/01/what_red_balloons_have_to_do_with_social_media.html In late December DARPA or the Defense Advanced Research Projects Agency held a challenge to help mark the 40th anniversary of the Internet (it was they who, incidentally, did actually invent the Internet).The agency launched, simultaneously, 10 tethered large... Thu, 14 Jan 2010 16:53:31 EST tag:blogs.aquent.com,2010:/aquentblog//11.2262 Tim Donnelly Marketing Marketing Technology Practice: Marketing Practice: Online Marketing Social Media Social Networking Technology Tim's A Day in the Life Blog Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/12/banking_the_karma.html Over here at Aquent we value the amazing Talent we represent and we also recognize that they in fact are the true experts in their fields (SME, if you must) and are far more connected than we can ever... Wed, 09 Dec 2009 14:31:11 EST tag:blogs.aquent.com,2009:/aquentblog//11.2237 Shelli Gutholm Aquent Aquent News At work Blogging Candidate attraction strategies Career Freelancing Hiring talent Interviewing Job Search Networking Practice: Graphic Design Practice: Interactive Design Practice: Marketing Practice: Online Marketing Practice: User Experience Recruiting Social Networking Talent careers http://blogs.aquent.com/aquentblog/2009/11/marketing_as_a_conversation_isnack_20_versus_new_coke.html When I was at university, my all time favourite subject was Consumer Behaviour.I loved learning about the relationship between organizations, their brands and their customers.In those days though, most marketing messages were delivered via a one-way street - broadcast... Thu, 19 Nov 2009 07:33:45 EST tag:blogs.aquent.com,2009:/aquentblog//11.2203 Karen Thompson Advertising Branding Communication Digital Food and Drink History Market Research Marketing Marketing Management Marketing Technology New vs Old Media Practice: Marketing Practice: Media Practice: Online Marketing Public Relations Social Media Social Networking Technology Trends http://blogs.aquent.com/aquentblog/2009/11/do_you_need_a_personal_brand_um_yeah.html Tomorrow I am participating in a panel discussion with two of our very smart and accomplished Practice Directors, Tracy Sinclair, and Eric Waldinger. Our topic? Why and how you should manage your career with a personal brand. (Consider this a... Wed, 18 Nov 2009 22:07:02 EST tag:blogs.aquent.com,2009:/aquentblog//11.2226 Julie Hiipakka Aquent At work Career Career advice Celebrities Communication Marketing Personal Blogging Practice: Marketing Practice: Online Marketing careers http://blogs.aquent.com/aquentblog/2009/11/green_about_me.html Mon, 02 Nov 2009 18:44:38 EST tag:blogs.aquent.com,2009:/aquentblog//11.2214 Tim Donnelly Career Design Ecology Local Networking Events Practice: Graphic Design Practice: Interactive Design Practice: Marketing Practice: Media Tim's A Day in the Life Blog Web Design Web/Tech careers http://blogs.aquent.com/aquentblog/2009/10/attraction_to_do_good_brands_is_escalating.html Would you change your shopping habits to make the world a better place? According to new findings from Edelman Worldwide's "goodpurpose Consumer Study" (as reported in Mediapost.com), of the 6,000 people surveyed in 10 countries, "61% say they have purchased... Tue, 27 Oct 2009 15:45:41 EST tag:blogs.aquent.com,2009:/aquentblog//11.2210 Julia Thahar Ethics Market Research Marketing Practice: Marketing Sales http://blogs.aquent.com/aquentblog/2009/08/the_down-low_on_dm.html I recently attended the ADMA Forum09 and went to various seminars on every aspect of direct marketing. From these seminars and from talking to participants and exhibitors at the forum, I got the feeling that more and more clients... Mon, 03 Aug 2009 06:08:42 EST tag:blogs.aquent.com,2009:/aquentblog//11.2132 Roland de Bresser Digital Marketing Marketing Technology Practice: Marketing http://blogs.aquent.com/aquentblog/2009/07/cheeky_video.html Air New Zealand didn't have to make their in-flight safety video hilarious, but by doing so, it's turned into a viral marketing campaign. As of a couple weeks ago, this "Bare Essentials" YouTube video has gotten 3 million hits.If those... Wed, 29 Jul 2009 17:37:05 EST tag:blogs.aquent.com,2009:/aquentblog//11.2129 Tim Donnelly Marketing Practice: Marketing Practice: Online Marketing Tim's A Day in the Life Blog Viral Marketing http://blogs.aquent.com/aquentblog/2009/07/locker_up.html Wed, 22 Jul 2009 13:42:00 EST tag:blogs.aquent.com,2009:/aquentblog//11.2121 Tim Donnelly Advertising Market news Marketing Practice: Marketing Tim's A Day in the Life Blog http://blogs.aquent.com/aquentblog/2009/05/tie_ins.html I love clever catalogs. No, really, I do.I imagine coming from the writing side of the house, instead of the graphics side, has a lot to do with it. Though I love a beautiful layout, I really appreciate any company... Tue, 26 May 2009 23:22:51 EST tag:blogs.aquent.com,2009:/aquentblog//11.2064 Tim Donnelly Marketing Practice: Marketing Tim's A Day in the Life Blog