http://blogs.aquent.com/aquentblog/ work inspired en-us Tue, 10 Feb 2009 22:23:34 EST Tue, 10 Feb 2009 22:23:34 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2009/02/just_because_the_technology_exists_doesnt_mean_you_have_to_use_it_-_erik_hauser_on_the_state_of_expe.html Well, I'm back in the podcast saddle (thought I did one in September, but turns out I've maintained radio silence since May - yikes!) and talking with my friend Erik Hauser (with whom I've spoken once or twice before. Erik... Tue, 10 Feb 2009 21:35:17 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1913 Matthew Grant Careering Creativity Experiential Marketing New vs Old Media Podcast Social Media Trends http://blogs.aquent.com/aquentblog/2008/05/first_solo_cast_whither_the_we.html As a follow-up to our webcast with Lance Loveday and Sandra Niehaus, I thought I would proffer my two cents on ways that the evolution of the web is and will affect careers in web design. It's the first time... Fri, 23 May 2008 13:42:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.327 Matthew Grant Aquent Careering Content and Content Management Creativity History Interactive Design New vs Old Media Podcast SEO Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/04/june_dershewitz_on_careers_in.html June Dershewitz has been a web analyst for almost as long as that has been something to be. Currently a member of the leadership team at Semphonic, a top web analytics consultancy, June is a passionate advocate for the field... Thu, 03 Apr 2008 19:32:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.312 Matthew Grant Careering Freelancing Interactive Design Podcast Web Analytics http://blogs.aquent.com/aquentblog/2008/03/new_podcast_erik_hauser_talks.html Ever since I spoke to Erik Hauser last year I've been looking for an opportunity to speak with him again. He's optimistic, he's infectiously enthusiastic, and he has a lot to say on a lot of different topics almost any... Fri, 28 Mar 2008 19:03:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.310 Matthew Grant Advertising Branding Careering Creativity Experiential Marketing Interviewing Job Search Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/brains_on_brands_part_2_straw.html In Part 1 of our podcast interview with James Intriligator, Senior Lecturer in Psychology at the University of Wales in Bangor, we talked about branding, loyalty, and consumer psychology. In Part 2, we discuss personae and customer motivation, different neuormarketing... Mon, 17 Mar 2008 19:50:06 EST tag:blogs.aquent.com,2008:/thetalentblog//5.305 Matthew Grant Branding Careering Creativity Design Experiential Marketing History Interactive Design Marketing Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/brands_and_brains_marketing_me.html The other day an SEM specialist told me, "Marketing is a hard science." She said it, at least in part, ironically. "Marketing? A science? Come on! What's next? Fishing?" Marketing may not yet be a hard, or even soft, science.... Sat, 15 Mar 2008 02:46:20 EST tag:blogs.aquent.com,2008:/thetalentblog//5.304 Matthew Grant Branding Careering Design Experiential Marketing History Interactive Design Marketing New vs Old Media Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/ron_leland_on_brand_architectu.html Ron Leland of Real Life Brand Architecture is an architect by training, a surfer by vocation, and happens to be the president of the Orange County Chapter of the AIGA. He's an enthusiastic, reflective, and interesting guy who has... Wed, 05 Mar 2008 18:56:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.301 Matthew Grant Branding Careering Creativity Design Podcast http://blogs.aquent.com/aquentblog/2008/02/debbie_weil_on_corporate_blogging_a_podcast_experience.html Debbie Weil is a corporate blogging and social media consultant who literally wrote the book on corporate blogging, which she aptly entitled, The Corporate Blogging Book. I had the good fortune of interviewing her the other day on the three... Thu, 28 Feb 2008 07:54:14 EST tag:blogs.aquent.com,2008:/thetalentblog//5.297 Matthew Grant Aquent Blogging Careering Copywriting Podcast http://blogs.aquent.com/aquentblog/2008/01/gary_katz_on_marketing_operati.html Gary Katz is the CEO and founder of Marketing Operations Partners. Gary is a thought leader in the emerging field of marketing operations, a field to which he brings both a keen intellect and a missionary zeal. I caught up... Thu, 24 Jan 2008 16:57:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.283 Matthew Grant Aquent Marketing Marketing Management Podcast Trends http://blogs.aquent.com/aquentblog/2007/12/plan_on_going_global_with_your.html As part of the follow-up to webcast Aquent sponsored devoted to Seven Key Insights for Global Marketing and Brand Management, I called up Sarah Schuh who is general manager of Aquent's Multilingual Communications offering. Sarah has been working in the... Fri, 07 Dec 2007 15:31:49 EST tag:blogs.aquent.com,2007:/thetalentblog//5.272 Matthew Grant Aquent Design Management Globalization Interactive Design Marketing Marketing Management Podcast Trends http://blogs.aquent.com/aquentblog/2007/11/william_lunderman_on_brand_des.html (Note: I had to repost this entry without the Odeo player due to a technical glitch. If I can fix it I will. - Matt)William Lunderman is VP of Global Strategic Brand Design at Colgate-Palmolive. He's thus far led quite... Wed, 28 Nov 2007 21:22:34 EST tag:blogs.aquent.com,2007:/thetalentblog//5.268 Matthew Grant Branding Careering Design Management Globalization Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/11/jim_sterne_the_emetrics_summit.html Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other... Wed, 21 Nov 2007 22:26:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.267 Matthew Grant Careering Data Analytics Interactive Design Market Research Marketing Marketing Management Podcast Web Analytics http://blogs.aquent.com/aquentblog/2007/11/david_meerman_scott_on_the_new.html When I was at PodCamp in Boston a couple weeks ago I finally met David Meerman Scott, whom I'd wanted to interview at the time that we were doing the webcast with Paul Gillin. David has literally written the book... Thu, 08 Nov 2007 18:18:57 EST tag:blogs.aquent.com,2007:/thetalentblog//5.261 Matthew Grant Advertising Blogging Branding Careering Marketing New vs Old Media Podcast http://blogs.aquent.com/aquentblog/2007/10/mommycast_and_the_power_of_the.html The other day I had the good fortune of speaking with Paige and Gretchen of MommyCast, a popular podcast devoted to moms the world over and one that has been featured everywhere from Variety and USA Today to the BBC... Thu, 18 Oct 2007 20:10:59 EST tag:blogs.aquent.com,2007:/thetalentblog//5.255 Matthew Grant Advertising Blogging Marketing New vs Old Media Podcast Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/peter_rojas_of_engadget_a_podc.html The other day I had the distinct pleasure of speaking with Peter Rojas, co-founder of Engadget and Joystiq, and formerly editorial director at Gizmodo. Although our conversation initially focused on the most, and least, successful ways for marketers and PR... Tue, 16 Oct 2007 14:33:28 EST tag:blogs.aquent.com,2007:/thetalentblog//5.254 Matthew Grant Blogging New vs Old Media Podcast Social Networking Trends http://blogs.aquent.com/aquentblog/2007/10/eric_t_peterson_and_the_upcomi.html Next week is the eMetrics Marketing Optimization Summit in Washington, DC, at which Aquent's own James Gardner will be presenting on the subject of "Successful Career Management Strategies for Web Analytics Professionals." Jim Sterne, the summit's organizer, created a fairly... Tue, 09 Oct 2007 17:55:38 EST tag:blogs.aquent.com,2007:/thetalentblog//5.251 Matthew Grant Podcast Web Analytics http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_2.html In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. Carol discusses how she makes sure that her team is using the marketing channels most preferred... Thu, 27 Sep 2007 16:07:09 EST tag:blogs.aquent.com,2007:/thetalentblog//5.248 Matthew Grant Aquent Branding Careering Copywriting Design Design Management In-House Interactive Design Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_1.html In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel"... Thu, 27 Sep 2007 14:42:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.247 Matthew Grant Aquent Copywriting Creativity Design Design Management In-House Interactive Design Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c.html In conjunction with the webcast we're presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then... Thu, 27 Sep 2007 14:29:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.246 Matthew Grant Aquent Branding Copywriting Creativity Design Design Management In-House Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/08/marketing_vs_finance_a_podcast.html A few months back I created and posted a podcast here on producing successful creative briefs. Now I've returned to the podcasting arena with another podcast on the tensions between Marketing and Finance. As you can hear for yourself, I... Fri, 24 Aug 2007 03:19:36 EST tag:blogs.aquent.com,2007:/thetalentblog//5.232 Matthew Grant Careering Design Management Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/05/first_ever_aquent_podcast_talk.html Following last week's AMA webcast, Successful Creative Briefs: Linking Business Objectives and Creative Strategies, sponsored by Aquent, we convened a virtual roundtable to continue the discussion of best practices in producing effective creative briefs. Our panelists were: Andy Epstein -... Mon, 21 May 2007 20:40:39 EST tag:blogs.aquent.com,2007:/thetalentblog//5.195 Matthew Grant Design Design Management In-House Podcast