http://blogs.aquent.com/aquentblog/ work inspired en-us Thu, 10 Sep 2009 16:30:23 EST Thu, 10 Sep 2009 16:30:23 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/09/basics_of_social_media_roi.html Thu, 10 Sep 2009 16:06:58 EST tag:blogs.aquent.com,2009:/aquentblog//11.2176 Greg Carter Social Media New vs Old Media Web Analytics http://blogs.aquent.com/aquentblog/2009/05/viral_marketing_the_next_installment.html In a previous post I talked about the characteristics of Viral Marketing. You may recall there were 6 R's for any marketing campaign to be successful - Replication, Reach, Regular audience, Resilience, Reliance and Response. This meant that as a... Thu, 07 May 2009 01:49:46 EST tag:blogs.aquent.com,2009:/aquentblog//11.2051 Mahalakshmi Digital Marketing Technology New vs Old Media Social Media Social Networking Technology Viral Marketing http://blogs.aquent.com/aquentblog/2009/03/interweb_the_rainbow_or_design_as_ambient_arrangement.html Ms. Pistachio was the first to alert me, via Twitter, natch, that Skittles had gone all Social Media on us. Sure as shootin', the current (March 2, 2009) Skittles.com is a mash-up of social media sites where the name of... Wed, 04 Mar 2009 19:45:21 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1975 Matthew Grant Creativity Design Interactive Design New vs Old Media Social Media Trends http://blogs.aquent.com/aquentblog/2009/02/job_hunting_in_the_24-hour_workplace.html This post was written by Aquent's Alex "Anytime/Anywhere" Weaver. This is a picture of him. As fluid and uncertain as it has become (thanks in part to companies shedding full-time employment opportunities faster than A-Rod is shedding fans), the career... Wed, 18 Feb 2009 19:06:24 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1935 Careering Design Management Globalization Interactive Design New vs Old Media Talent http://blogs.aquent.com/aquentblog/2009/02/interactive_advertising_and_the_dearth_of_creativity.html A couple weeks ago, Mr. Randall Rothenberg published a manifesto on interactive advertising creativity, which I missed at the time but discovered thanks to a post by Alan Wolk on whether or not creativity still matters. Mr. Rothenberg's lengthy (by... Mon, 16 Feb 2009 17:03:26 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1929 Matthew Grant Advertising Agencies Branding Creativity Interactive Design New vs Old Media http://blogs.aquent.com/aquentblog/2009/02/demand_innovation_and_opportunity_the_interactive_talent_market.html A recent survey we conducted with the American Marketing Association showed that, even though most marketers are turning to online marketing for salvation in these dark times, they are finding themselves in a bind because they don't want to outsource... Fri, 13 Feb 2009 20:11:36 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1924 Matthew Grant Careering Design Management Events Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/02/just_because_the_technology_exists_doesnt_mean_you_have_to_use_it_-_erik_hauser_on_the_state_of_expe.html Well, I'm back in the podcast saddle (thought I did one in September, but turns out I've maintained radio silence since May - yikes!) and talking with my friend Erik Hauser (with whom I've spoken once or twice before. Erik... Tue, 10 Feb 2009 21:35:17 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1913 Matthew Grant Careering Creativity Experiential Marketing New vs Old Media Podcast Social Media Trends http://blogs.aquent.com/aquentblog/2009/02/mike_slone_captains_aquentnike_dream_team.html This post was written by Aquent's Alex Weaver. This is a picture of him. Athletes from the local T-ball team to the NBA rely on Nike to outfit them with stylish uniforms. To make that process easier and more reliable,... Tue, 10 Feb 2009 02:21:18 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1912 Flash Interactive Design New vs Old Media Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2009/02/did_britney_spears_find_her_20_media_manager.html Couple weeks back it was announced that Britney is hiring a 2.0 Media Manager. This was posted on a Harvard-only job board, for what that's worth (don't get me wrong - some of my best friends went to Harvard). I've... Tue, 03 Feb 2009 21:33:59 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1894 Matthew Grant Careering New vs Old Media http://blogs.aquent.com/aquentblog/2009/01/the_cult_of_transparency.html A random Google search brought me to this Wired article, "The See-Through CEO," from March 2007 (remember 2007?). Though it seems kind of old-hat now, the thrust of the article (is it strange to use "thrust" metaphorically in a corporate... Wed, 28 Jan 2009 02:43:42 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1882 Matthew Grant Aquent Careering Ethics New vs Old Media Public Relations http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2009/01/webcast_digital_marketing_staffing_trends.html On January 27, Aquent and the American Marketing Association will host a webcast entitled, "Digital Marketing Staffing Trends." The featured presenter will be Eric Waldinger, who recently joined Aquent as our Online Marketing Practice Leader. Eric cut his digital marketing... Tue, 13 Jan 2009 21:31:23 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1841 Matthew Grant Aquent Interactive Design Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/01/stop_me_before_i_tweet_again.html About a month ago, I copped to an emerging Twitter addiction. In the meantime, it's gotten worse, but I think it's about to get better. It got worse when I found myself going on Twitter in the middle of the... Tue, 13 Jan 2009 16:23:33 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1840 Matthew Grant Creativity History Marketing New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/12/chris_brogan_on_using_the_social_web_to_find_work.html I'm never sure how to describe Chris Brogan to people who have never heard of him but I usually start with something like, "He's THE social media go-to-guy." Chris isn't just an expert on social media, he's an experienced user... Wed, 24 Dec 2008 15:04:44 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1814 Matthew Grant New vs Old Media Resumes Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/12/get_hip_to_inbound_marketing.html If you don't know what inbound marketing is, then let the clever and, as it turns out, funny folk over at HubSpot school ya with this edutaining video:... Mon, 08 Dec 2008 15:48:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1780 Matthew Grant Advertising Creativity Marketing New vs Old Media SEO Social Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/11/go_for_the_gold_-_overdrives_harry_gold_talks_on_the_secret_of_social_media_marketing.html I'm pleased as punch to tell you that the next Aquent-sponsored AMA Webcast, "Social Media Is About Socializing," will feature Harry Gold, founder and CEO of Overdrive Interactive. I had a chance to see Harry speak at the New Marketing... Wed, 12 Nov 2008 15:32:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1736 Matthew Grant Aquent Events Marketing Management New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/11/5_video_guides_to_social_media_and_social_media_marketing.html Enough scribbling about social media and the marketing associated therewith. Here are 5 (count 'em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it.... Tue, 11 Nov 2008 14:34:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1732 Matthew Grant Creativity Marketing Marketing Management New vs Old Media Social Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/10/whats_the_point_of_writing_or_reading_blogs.html Interesting article from Wired, "Twitter, Flickr, Facebook Make Blogs Look So 2004." Gist is: the blogosphere has been taken over by professionals. This blog is kind of a case in point, if I'm reading this dude correctly. Long story short,... Thu, 23 Oct 2008 13:28:39 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1693 Matthew Grant Blogging New vs Old Media Social Media Trends http://blogs.aquent.com/aquentblog/2008/10/new_marketing_summit_08_part_2_its_the_people_stupid.html I went to the New Marketing Summit (#nms08) not so much to learn as to meet people. Officially, I was on the hunt for potential webcast speakers, though what I was really after were those random, fortuitous connections that inevitably... Wed, 15 Oct 2008 19:42:24 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1677 Matthew Grant Events Experiential Marketing History New vs Old Media http://blogs.aquent.com/aquentblog/2008/10/new_marketing_summit_whats_new_about_new_marketing.html I've been at the New Marketing Summit at Gillette Stadium, Foxborough, MA (my first time there), for a couple days. Frankly, it's the 3rd new media/marketing thing I've attended in six months and the newness is starting to wear off.... Wed, 15 Oct 2008 13:27:21 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1676 Matthew Grant Events History Marketing Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2008/10/marketingprofs_digital_marketing_mixer_in_arizona_-_october_22-23.html A few weeks back, I conducted a webcast in which I said that the ongoing and relentless convergence of marketing and technology was THE factor determining the course of marketing careers for the foreseeable future. Many asked how they could... Wed, 08 Oct 2008 13:35:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1660 Matthew Grant Events Experiential Marketing Marketing New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/10/qa_if_ur_an_old-school_marketer_how_do_you_get_enough_knowledge_to_catch_up.html First of all, if UR are someone who uses "UR," then you can't be TOO old school. Second of all, I should mention that this question was actually a three-parter, the other two parts being: "How much is schooling vs... Mon, 06 Oct 2008 19:48:25 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1658 Matthew Grant Careering Marketing New vs Old Media Project Management Social Networking Trends http://blogs.aquent.com/aquentblog/2008/09/careers_in_marketing_flux_flexibility_and_the_future.html UPDATE: In case it's not totally obvious, September 25th is now in the past! If you'd like to see the slides, etc., from this webcast, you may do so here. - Matt On September 25th at 1:00pm EST, I will... Thu, 18 Sep 2008 19:00:29 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1593 Matthew Grant Aquent Careering Events Marketing Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2008/09/inbound_marketing_summit_-_i_was_there_and_my_brain_hurts.html I was out of the office yesterday attending the Inbound Marketing Summit at the behest of Ann Handley, esteemed editorial doyenne at MarketingProfs. You can view videos of the presentations here, but, for your convenience, I'm happy to provide the... Tue, 09 Sep 2008 14:51:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1553 Matthew Grant Creativity Design Events History Interactive Design Marketing New vs Old Media SEO Social Networking Trends http://blogs.aquent.com/aquentblog/2008/09/id_rather_be_smashing.html SMASHING Magazine, that is. I wrote about this amazing resource for designers of all ilk back in April but then was reminded of it's magnificence once again after seeing it on theweblist.net (a cool and informative snapshot of popular pages... Thu, 04 Sep 2008 15:19:42 EST tag:blogs.aquent.com,2008:/thetalentblog//5.374 Matthew Grant Creativity Design Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/09/random_cool_creative_web_toy.html Don't know if y'all use StumbleUpon, but a graphic designer we represent turned me on to it and it is addictive. Basically, you sign up, choose your areas of interest, install a button in your browser, and are fed as... Wed, 03 Sep 2008 18:12:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.373 Matthew Grant Creativity Interactive Design New vs Old Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/08/photosynth_is_up_and_running_t.html Photosynth, which I wrote about after seeing this amazing TED conference demo reel, is finally available for the technophilic masses. Not on the Mac, however (insert "sad-face" emoticon here). Nevertheless, I will grant that the Microsofty's have a sense of... Fri, 22 Aug 2008 15:30:06 EST tag:blogs.aquent.com,2008:/thetalentblog//5.369 Matthew Grant Creativity Design Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/08/does_social_media_frighten_you.html Thoughtful post over at The brandbox on why companies are hesitant to take the social media plunge. Reason Number One: Fear of transparency and losing control of the "message." Important Lesson Number One: You don't control your message. Thanks for... Tue, 19 Aug 2008 18:25:52 EST tag:blogs.aquent.com,2008:/thetalentblog//5.365 Matthew Grant Branding Marketing New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/08/do_you_compete_against_a_what.html If you're selling anything, be it good or service, you are competing for the attention and money of buyers. If you want to "win," even in the most basic sense of "just staying in business," you need to understand the... Thu, 07 Aug 2008 20:34:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.361 Matthew Grant Aquent Careering History Job Search New vs Old Media Social Networking http://blogs.aquent.com/aquentblog/2008/08/have_you_seen_the_future_latel.html If the future of the web doesn't look exactly like this, it will probably look something like this: Aurora (Part 1) from Adaptive Path on Vimeo... Tue, 05 Aug 2008 15:30:49 EST tag:blogs.aquent.com,2008:/thetalentblog//5.360 Matthew Grant Design History Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/08/youve_got_the_power.html I got a PhD in German Studies which means, among other things, that I had to make a living as a corporate trainer, writer, and more recently, marketer. It also means that I spent a lot of time studying fascism,... Mon, 04 Aug 2008 19:39:46 EST tag:blogs.aquent.com,2008:/thetalentblog//5.359 Matthew Grant About Content and Content Management Ethics History New vs Old Media Social Networking http://blogs.aquent.com/aquentblog/2008/08/betrayal_of_everything_we_stan.html We're in the process of rethinking our on-line presence/strategy and redesigning our website. We've already changed the homepage fairly drastically and continue to experiment with it, even as we reconsider our whole approach. As part of the experimentation, I started... Fri, 01 Aug 2008 20:09:49 EST tag:blogs.aquent.com,2008:/thetalentblog//5.357 Matthew Grant Aquent Careering Design Design Management Ethics New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/07/retrotech_as_virtual_gatekeepe.html A job-seeker recently told me that a local public radio station explicitly asked applicants to SEND THEIR RESUMES AND REFERENCES VIA SNAIL MAIL. This set me to thinking. While email has made communication faster and easier, it has also lowered... Sat, 26 Jul 2008 23:03:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.354 Matthew Grant Aquent Careering Job Search New vs Old Media Resumes http://blogs.aquent.com/aquentblog/2008/07/i_recommend_the_book_here_come.html It's not a revolution if nobody loses. - Clay Shirky I just finished reading Clay Shirky's masterpiece, Here Comes Everybody, and feel compelled to recommend that you read it. It's thoughtful, insightful, and well-written. It also a "business" book that... Wed, 23 Jul 2008 15:50:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.353 Matthew Grant Blogging History New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/07/i_dreamed_i_saw_seth_godin.html When you have a dream worthy of mention, it's best to write it down immediately, otherwise it disintegrates beneath the day's remnants. Case in point, I had a dream on Sunday night in which Seth Godin made an appearance. The... Wed, 16 Jul 2008 22:28:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.348 Matthew Grant History Marketing New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/07/against_all_odds_or_why_this_b.html Our CFO was kind enough to forward me an article from the Wall Street Journal, "Most Corporate Blogs Are Unimaginative Failures." Once I recovered from his passive-aggressive attack, I actually read the article and was relieved to discover that, for... Thu, 03 Jul 2008 12:44:30 EST tag:blogs.aquent.com,2008:/thetalentblog//5.342 Matthew Grant Aquent Blogging Market Research Marketing New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/07/hows_your_web_presence.html A friend of mine had gotten kind of burnt out at his job and had reached the point where he was pretty much phoning it in. Then one day, he up and decided that, if he was going to continue... Wed, 02 Jul 2008 02:55:39 EST tag:blogs.aquent.com,2008:/thetalentblog//5.341 Matthew Grant Aquent Creativity Design Experiential Marketing Interactive Design New vs Old Media Public Relations http://blogs.aquent.com/aquentblog/2008/06/give_it_away_part_2.html On the "giving it away as a business strategy"-front, check out this WSJ article on Google offering a free tool to measure web hits. I quote, "Existing ad-serving systems don't currently provide detailed Web-audience data about the sites where they... Wed, 25 Jun 2008 23:31:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.339 Matthew Grant Advertising Data Analytics Market Research Marketing New vs Old Media Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/06/whats_twitter.html I was iChatting with a former colleague who left a while back to join a fast growing design and production agency. I told him that I was on Twitter (my handle is @aquentminister, if you're interested in my sporadic digital... Tue, 24 Jun 2008 17:34:19 EST tag:blogs.aquent.com,2008:/thetalentblog//5.338 Matthew Grant Careering History Marketing New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/06/give_it_away_give_it_away_give.html On Twitter the other day talking with the Conversation Agent about the Associated Press' decision to go after sites that quote too much of their content - apparently, they called the Drudge report out for quotations ranging in length from... Fri, 20 Jun 2008 20:13:31 EST tag:blogs.aquent.com,2008:/thetalentblog//5.337 Matthew Grant Aquent Marketing New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/simms_jenkins_and_the_truth_ab_1.html Simms Jenkins is the CEO of BrightWave Marketing and the author of The Truth About Email Marketing. He will also be the featured speaker on an upcoming (June 26, 1pm EDT) webcast hosted by the AMA and sponsored by Aquent... Sun, 08 Jun 2008 21:25:36 EST tag:blogs.aquent.com,2008:/thetalentblog//5.332 Matthew Grant Aquent Careering Marketing Marketing Management New vs Old Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/05/why_is_web_design_for_roi_a_ho.html The slides from Aquent's recent webcast featuring Lance Loveday and Sandra Niehaus were "featured" on slideshare.net last week and have already been viewed over 8000 times. Indeed, we had over 2000 people sign up for the webcast in the first... Wed, 28 May 2008 20:56:45 EST tag:blogs.aquent.com,2008:/thetalentblog//5.329 Matthew Grant Aquent Design Interactive Design New vs Old Media Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/05/first_solo_cast_whither_the_we.html As a follow-up to our webcast with Lance Loveday and Sandra Niehaus, I thought I would proffer my two cents on ways that the evolution of the web is and will affect careers in web design. It's the first time... Fri, 23 May 2008 13:42:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.327 Matthew Grant Aquent Careering Content and Content Management Creativity History Interactive Design New vs Old Media Podcast SEO Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/05/your_website_could_be_a_lot_be.html A conversation with Lance Loveday and Sandra Niehaus Lance Loveday and Sandra Niehaus are the authors of Web Design for ROI, and will be featured in a webcast hosted by Aquent on May 22. Their approach to web design, while... Thu, 15 May 2008 14:13:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.325 Matthew Grant Aquent Design Interactive Design New vs Old Media http://blogs.aquent.com/aquentblog/2008/05/did_you_know.html I saw this video on DeanHunt.com. Well, actually, Dean posted a slightly earlier version of it. The one below dates from June 2007: The main point seems to be that the world is bigger, more connected, and changing faster than... Mon, 05 May 2008 18:43:53 EST tag:blogs.aquent.com,2008:/thetalentblog//5.321 Matthew Grant Careering Data Analytics Globalization History New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/05/customer_service_blowing_the_j.html Some quick stuff for today, May 2. Customer Service I had a little problem with my iTunes account so I sent a message to their support center. The first response I got concluded with: "Good luck on downloading the song... Fri, 02 May 2008 14:17:46 EST tag:blogs.aquent.com,2008:/thetalentblog//5.320 Matthew Grant Aquent Blogging Careering Interviewing Job Search New vs Old Media http://blogs.aquent.com/aquentblog/2008/03/the_coolest_thing_ever.html Maybe I was just desperate, but, in order to come up with a blog post today, I went to Google and searched for the coolest thing ever. That search led me to this site, Webware, which features, "Cool Web 2.0... Thu, 27 Mar 2008 20:25:02 EST tag:blogs.aquent.com,2008:/thetalentblog//5.309 Matthew Grant Creativity Design New vs Old Media http://blogs.aquent.com/aquentblog/2008/03/what_is_a_website.html This is a snapshot of Modernista!'s new website. Yes, they are using their Wikipedia page as their homepage (though apparently Wikipedia took it down for a while due to this unconventional usage). They also use Google News for their "news"... Tue, 25 Mar 2008 14:46:28 EST tag:blogs.aquent.com,2008:/thetalentblog//5.308 Matthew Grant Agencies Branding Design Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/03/love_to_link_link_to_love.html Here are some lovely links for loving. Link 1:The ORIGINAL Aquent Blog Tim Donnelly in Aquent's Los Angeles office started Aquent's first-ever blog several years ago and it's still going strong. He's a good, funny writer who finds weird stuff... Thu, 20 Mar 2008 15:07:08 EST tag:blogs.aquent.com,2008:/thetalentblog//5.307 Matthew Grant Aquent Blogging New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/03/make_your_content_a_powerful_a.html On March 27, 2008 at 1:00 pm ET, Aquent and the AMA will present a webcast entitled, "Make Your Content a Powerful Asset in 10 Steps." The presenter will be Todd Tibbetts, a digital media entrepreneur who, among other things,... Wed, 19 Mar 2008 17:49:09 EST tag:blogs.aquent.com,2008:/thetalentblog//5.306 Matthew Grant Aquent Content and Content Management Marketing New vs Old Media Public Relations Trends http://blogs.aquent.com/aquentblog/2008/03/brands_and_brains_marketing_me.html The other day an SEM specialist told me, "Marketing is a hard science." She said it, at least in part, ironically. "Marketing? A science? Come on! What's next? Fishing?" Marketing may not yet be a hard, or even soft, science.... Sat, 15 Mar 2008 02:46:20 EST tag:blogs.aquent.com,2008:/thetalentblog//5.304 Matthew Grant Branding Careering Design Experiential Marketing History Interactive Design Marketing New vs Old Media Podcast Trends http://blogs.aquent.com/aquentblog/2008/02/underestimating_overestimation_1.html Fri, 29 Feb 2008 16:35:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.299 Matthew Grant Blogging Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2008/02/blogging_101_its_the_links_stu.html Wed, 27 Feb 2008 21:53:54 EST tag:blogs.aquent.com,2008:/thetalentblog//5.296 Matthew Grant Blogging Copywriting History New vs Old Media http://blogs.aquent.com/aquentblog/2008/02/reputation_compulsion.html Fri, 22 Feb 2008 04:06:23 EST tag:blogs.aquent.com,2008:/thetalentblog//5.294 Matthew Grant Aquent Marketing Marketing Management New vs Old Media Public Relations SEO Trends http://blogs.aquent.com/aquentblog/2008/02/integrating_broadcast_and_web.html Mon, 04 Feb 2008 18:45:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.287 Matthew Grant Advertising Interactive Design New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/01/so_many_channels_so_little_tim.html The writing is on the FunWall: Marketing is undergoing an unprecedented and overwhelming proliferation of channels. This isn't new news, naturally. It's been going on for a while, what with computers in taxicabs and digital bulletin in elevators and all.... Tue, 15 Jan 2008 20:02:27 EST tag:blogs.aquent.com,2008:/thetalentblog//5.281 Matthew Grant Advertising Agencies Branding Careering New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/11/small_is_beautiful_or_how_cool.html So here's how things work sometimes. While doing research in preparation for my conversation with William Lunderman, I discovered this interview with him conducted by Debbie Millman. Since her conversation with William tended towards the philosophical, as well as the... Thu, 29 Nov 2007 20:18:32 EST tag:blogs.aquent.com,2007:/thetalentblog//5.269 Matthew Grant Creativity Design New vs Old Media http://blogs.aquent.com/aquentblog/2007/11/david_meerman_scott_on_the_new.html When I was at PodCamp in Boston a couple weeks ago I finally met David Meerman Scott, whom I'd wanted to interview at the time that we were doing the webcast with Paul Gillin. David has literally written the book... Thu, 08 Nov 2007 18:18:57 EST tag:blogs.aquent.com,2007:/thetalentblog//5.261 Matthew Grant Advertising Blogging Branding Careering Marketing New vs Old Media Podcast http://blogs.aquent.com/aquentblog/2007/10/podcamp_boston_2_or_why_we_do.html Over the weekend I attended the second annual PodCamp un-conference here in Boston. It was great for a lot of reasons, chief among them being the chance to meet people I've corresponded with or spoken to, but had until... Tue, 30 Oct 2007 14:20:27 EST tag:blogs.aquent.com,2007:/thetalentblog//5.258 Matthew Grant Blogging Creativity New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/the_greening_of_graphic_design.html As everyone knows, "Green" is in. Even car manufacturers and oil companies are green! If you are a graphic designer and want to get greener, you may be interested in this blog: 101 Things Designers Can Do to Save the... Mon, 22 Oct 2007 18:31:24 EST tag:blogs.aquent.com,2007:/thetalentblog//5.257 Matthew Grant Creativity Design Ethics New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/10/mommycast_and_the_power_of_the.html The other day I had the good fortune of speaking with Paige and Gretchen of MommyCast, a popular podcast devoted to moms the world over and one that has been featured everywhere from Variety and USA Today to the BBC... Thu, 18 Oct 2007 20:10:59 EST tag:blogs.aquent.com,2007:/thetalentblog//5.255 Matthew Grant Advertising Blogging Marketing New vs Old Media Podcast Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/peter_rojas_of_engadget_a_podc.html The other day I had the distinct pleasure of speaking with Peter Rojas, co-founder of Engadget and Joystiq, and formerly editorial director at Gizmodo. Although our conversation initially focused on the most, and least, successful ways for marketers and PR... Tue, 16 Oct 2007 14:33:28 EST tag:blogs.aquent.com,2007:/thetalentblog//5.254 Matthew Grant Blogging New vs Old Media Podcast Social Networking Trends http://blogs.aquent.com/aquentblog/2007/09/coordinating_print_and_web_ini.html On Thursday, September 27th, Aquent will be hosting a Webcast entitled, "Getting it All Together: Best Practices in Planning for Coordinated Print and Web Initiatives." The Webcast will be conducted by the president of Aquent Consulting, Nina Eigerman. NIna will... Mon, 24 Sep 2007 15:02:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.245 Matthew Grant Aquent Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2007/07/the_web_goes_on_forever.html It shows how out of the mainstream I am that I stumbled upon the Live Earth global concert extravaganza pretty much by accident Saturday night. I tuned in to the live concert stream via the Live Earth MSN site, and... Mon, 09 Jul 2007 18:51:34 EST tag:blogs.aquent.com,2007:/thetalentblog//5.218 Matthew Grant History Interactive Design New vs Old Media Social Networking http://blogs.aquent.com/aquentblog/2007/06/visual_information_design_and.html A friend of mine passed this link along to me. It is a video of a software demo at the TED Conference back in March. The speaker is Blaise Aguera y Arcas who was demoing two software packages - Seadragon,... Tue, 19 Jun 2007 19:59:27 EST tag:blogs.aquent.com,2007:/thetalentblog//5.213 Matthew Grant Interactive Design New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2007/06/where_science_fiction_and_mark.html This is just insanely cool: Thanks Popular Mechanics!... Wed, 06 Jun 2007 21:07:04 EST tag:blogs.aquent.com,2007:/thetalentblog//5.205 Matthew Grant History New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/06/do_people_read_online.html Brought to you by our Guest Blogger, Nomi. Image courtesy of fo.ol. In the nineties, one of the loudest voices to proclaim that people don't and won't read online was Jakob Nielsen, never one to shy away from sweeping declarations.... Tue, 05 Jun 2007 15:47:53 EST tag:blogs.aquent.com,2007:/thetalentblog//5.203 Matthew Grant Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/05/al_gore_invented_the_pdf.html Al Gore did not invent the PDF (nor, as I've pointed out before, did he ever claim to invent the Internet). But last week he did serve as keynote speaker at the CRE8 Conference, which used to be called the... Wed, 16 May 2007 20:40:26 EST tag:blogs.aquent.com,2007:/thetalentblog//5.190 Matthew Grant Aquent History New vs Old Media http://blogs.aquent.com/aquentblog/2007/04/a_few_seconds_on_second_life.html I haven't written about Second Life in a while and, truth be told, I haven't been "in-world" in a while either, but, thanks to the eclectic, ubiquitous, and industrious link-gathering of Joseph Jaffe, my interest in Second Life goings-on was... Tue, 24 Apr 2007 20:29:02 EST tag:blogs.aquent.com,2007:/thetalentblog//5.177 Matthew Grant New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2007/04/cc_chapman_new_media_marketing.html C.C. Chapman is a blogger, a podcaster on music and new media, and VP of New Marketing for crayon, that "new marketing" company presided over by Joseph Jaffe with offices in Second Life. Given the increased demand for interactive marketing... Tue, 03 Apr 2007 20:55:33 EST tag:blogs.aquent.com,2007:/thetalentblog//5.166 Matthew Grant Blogging Careering New vs Old Media http://blogs.aquent.com/aquentblog/2007/03/provocation_by_design.html If you are currently pursuing a career in design, then you might want to read a recent post by Bruce Nussbaum over at Business Week Online entitled, "Are Designers The Enemy Of Design?" Aside from the provocative question of the... Mon, 19 Mar 2007 21:03:21 EST tag:blogs.aquent.com,2007:/thetalentblog//5.155 Matthew Grant Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/03/the_prehistory_of_blogging.html It's easy to forget that there was a time when no one did the things that we do now. Take blogging, for instance. 55 million people do it, it's a major focus of mine, and it's even part of my... Fri, 16 Mar 2007 18:39:03 EST tag:blogs.aquent.com,2007:/thetalentblog//5.154 Matthew Grant Blogging History New vs Old Media http://blogs.aquent.com/aquentblog/2007/03/fresh_marketing.html Mike Wagner recently posted to his blog a piece on raw marketing. "Raw marketing" involves "a raw, direct, and honest invitation to become someone's customer," while the "cooked" variety makes him feel like "some marketer is trying to yank me... Thu, 15 Mar 2007 21:07:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.153 Matthew Grant Advertising Careering New vs Old Media Viral Marketing http://blogs.aquent.com/aquentblog/2007/01/web_20_versus_cicero.html Sad to say, even though I have PhD from an Ivy League university, I never learned Latin. So, when looking at some layouts for a newsletter the other day, I was trying to decipher the greeking, and failed. The words... Tue, 30 Jan 2007 18:23:05 EST tag:blogs.aquent.com,2007:/thetalentblog//5.136 Matthew Grant Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/01/erin_mckean_a_dress_a_day.html It's late in the week. I've got a lot of thoughts to share about the value of working for demanding bosses, sarcasm as a pedagogical tool, and the art of making oneself invaluable, but that's going to have to wait... Fri, 12 Jan 2007 22:17:58 EST tag:blogs.aquent.com,2007:/thetalentblog//5.127 Matthew Grant Blogging New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/01/marketing_spend_reality_check.html In my last post of 2006, I called for a reality check vis-a-vis the interactive talent shortage. Sure there's a shortage, but, I asked, how significant is the shortage given the actually work being done by marketing departments and ad... Tue, 09 Jan 2007 19:13:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.125 Matthew Grant Market Research New vs Old Media http://blogs.aquent.com/aquentblog/2006/12/again_with_the_interactive_med.html For what's shaping up to be my last post of the year I'm going to return to a topic I've addressed before: the talent shortage in the interactive world. Just this morning, for example, in a WSJ article [registration required]... Fri, 29 Dec 2006 14:42:22 EST tag:blogs.aquent.com,2006:/thetalentblog//5.121 Matthew Grant Agencies Careering New vs Old Media http://blogs.aquent.com/aquentblog/2006/12/product_placement_in_the_real.html "As a result of the growing popularity of consumer-generated pictures, videos and e-mail messages on Internet sites like YouTube and Myspace, advertisers are getting consumers to essentially do their jobs for them." The above quote may be found in this... Mon, 11 Dec 2006 16:02:36 EST tag:blogs.aquent.com,2006:/thetalentblog//5.113 Matthew Grant New vs Old Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2006/11/intext_advertising_the_future.html Buying keywords so that advertisements will run alongside relevant content, be it search engine results, articles, or blog posts, is the meat-and-potatoes of on-line marketing. Paying for advertisements to be associated directly with words appearing in these articles or posts,... Wed, 29 Nov 2006 15:06:03 EST tag:blogs.aquent.com,2006:/thetalentblog//5.108 Matthew Grant New vs Old Media http://blogs.aquent.com/aquentblog/2006/11/gobbled_by_google.html "The fox is in the henhouse and it's going to gobble a good part of this business up before anybody realizes they're history," said Gene DeWitt, president of DeWitt Media Solutions. A story in today's New York Times [registration required]... Tue, 21 Nov 2006 15:22:43 EST tag:blogs.aquent.com,2006:/thetalentblog//5.105 Matthew Grant New vs Old Media