http://blogs.aquent.com/aquentblog/ work inspired en-us Wed, 10 Jun 2009 13:49:03 EST Wed, 10 Jun 2009 13:49:03 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/06/core_knowledge_and_skills_in_an_effective_online_marketing_organization.html Mon, 08 Jun 2009 17:39:02 EST tag:blogs.aquent.com,2009:/aquentblog//11.2073 Eric Waldinger Digital Hiring talent In-House Marketing Management Practice: Online Marketing http://blogs.aquent.com/aquentblog/2009/02/interactive_design_is_a_team_sport.html I wrote a post here advocating greater transparency in the staffing business and someone left the following comment: "Graphic design is a tough business. That being said, seeing positions posted for a web designer that knows Flash, web design, and... Sun, 15 Feb 2009 15:19:15 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1927 Matthew Grant Design Design Management Flash Interactive Design Marketing Management Project Management Web Analytics http://blogs.aquent.com/aquentblog/2009/02/demand_innovation_and_opportunity_the_interactive_talent_market.html A recent survey we conducted with the American Marketing Association showed that, even though most marketers are turning to online marketing for salvation in these dark times, they are finding themselves in a bind because they don't want to outsource... Fri, 13 Feb 2009 20:11:36 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1924 Matthew Grant Careering Design Management Events Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2009/01/great_digital_marketing_managers.html Great digital marketing managers have several things in common: they are passionate users of technology; they exhibit a fanatical attention to detail; they know how to connect the dots in very complex, dynamic systems; and they are skilled at translating... Wed, 14 Jan 2009 19:34:53 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1842 Matthew Grant Content and Content Management Interactive Design Marketing Marketing Management SEO Talent Talent Spotlight Web Analytics http://blogs.aquent.com/aquentblog/2009/01/webcast_digital_marketing_staffing_trends.html On January 27, Aquent and the American Marketing Association will host a webcast entitled, "Digital Marketing Staffing Trends." The featured presenter will be Eric Waldinger, who recently joined Aquent as our Online Marketing Practice Leader. Eric cut his digital marketing... Tue, 13 Jan 2009 21:31:23 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1841 Matthew Grant Aquent Interactive Design Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/11/go_for_the_gold_-_overdrives_harry_gold_talks_on_the_secret_of_social_media_marketing.html I'm pleased as punch to tell you that the next Aquent-sponsored AMA Webcast, "Social Media Is About Socializing," will feature Harry Gold, founder and CEO of Overdrive Interactive. I had a chance to see Harry speak at the New Marketing... Wed, 12 Nov 2008 15:32:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1736 Matthew Grant Aquent Events Marketing Management New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2008/11/5_video_guides_to_social_media_and_social_media_marketing.html Enough scribbling about social media and the marketing associated therewith. Here are 5 (count 'em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it.... Tue, 11 Nov 2008 14:34:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1732 Matthew Grant Creativity Marketing Marketing Management New vs Old Media Social Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/11/can_marketing_help_you_find_and_retain_talent.html Just yesterday, the Godin One published a post on the 90/10 Rule of Marketing a Job. This brief ex cathedra tidbit boils down to these two questions he poses: If marketing works so well that you spend a fortune on... Fri, 07 Nov 2008 19:53:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1728 Matthew Grant Careering Job Search Marketing Marketing Management http://blogs.aquent.com/aquentblog/2008/10/akin_arikan_on_multichannel_marketing.html I'm pleased to announce that Aquent is sponsoring an AMA Webcast on Multichannel Marketing on October 30, 2008 at 1:00 p.m. EST. The webcast will feature Akin Arikan, senior segment manager for internet marketing at Unica and author of the... Wed, 22 Oct 2008 20:18:31 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1691 Matthew Grant Events Marketing Marketing Management SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/10/new_marketing_summit_whats_new_about_new_marketing.html I've been at the New Marketing Summit at Gillette Stadium, Foxborough, MA (my first time there), for a couple days. Frankly, it's the 3rd new media/marketing thing I've attended in six months and the newness is starting to wear off.... Wed, 15 Oct 2008 13:27:21 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1676 Matthew Grant Events History Marketing Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2008/10/qa_what_are_the_5_disciplines_of_marketing.html In my recent webcast on marketing careers I spoke about the rise of marketing operations as an important development in the field. In doing so, I referred to "marketing operations," somewhat erroneously as it turns out, as the "fifth discipline... Wed, 01 Oct 2008 21:09:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1647 Matthew Grant Careering Marketing Marketing Management http://blogs.aquent.com/aquentblog/2008/09/qa_given_the_down_turn_in_the_economy_do_you_expect_an_increase_in_project_based_opportunities.html Another marketing careers webcast related question. Actually, in its entirety, the question went like this: "Given the downturn in the economy, combined with the marketing dept. being the 1st to be cut/reduced, do you expect an increase in project-based opportunities?"... Tue, 30 Sep 2008 13:31:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1641 Matthew Grant Careering Freelancing Marketing Management Project Management http://blogs.aquent.com/aquentblog/2008/09/qa_do_you_consider_seo_a_part_of_marketing_or_a_separate_job.html Got this question after our AMA webcast on marketing careers t'other day and I'm reading it this way: Should all marketers be thinking about Search Engine Optimization (SEO) or should there be a specific individual in the organization who focuses... Mon, 29 Sep 2008 20:36:34 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1640 Matthew Grant Careering Marketing Management SEO Trends http://blogs.aquent.com/aquentblog/2008/09/careers_in_marketing_flux_flexibility_and_the_future.html UPDATE: In case it's not totally obvious, September 25th is now in the past! If you'd like to see the slides, etc., from this webcast, you may do so here. - Matt On September 25th at 1:00pm EST, I will... Thu, 18 Sep 2008 19:00:29 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1593 Matthew Grant Aquent Careering Events Marketing Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_b2b_forum_one_w.html A week ago I posted that I would be attending the MarketingProfs' B2B Forum here in Boston and, long story short, I did. My überboss asked if I would put together some slides on what I learned there, but I... Sat, 14 Jun 2008 13:43:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.335 Matthew Grant Content and Content Management Events Experiential Marketing Market Research Marketing Marketing Management Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/clients_in_every_direction_the.html "When you're a project manager, everyone's your client," says Sheila D'Aniello, a web project manager represented by Aquent's Chicago Office. After initially launching her career in the world of broadcast journalism some years back, Sheila increasingly found herself taking on... Wed, 11 Jun 2008 20:56:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.333 Matthew Grant Aquent Careering Design Management Marketing Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2008/06/simms_jenkins_and_the_truth_ab_1.html Simms Jenkins is the CEO of BrightWave Marketing and the author of The Truth About Email Marketing. He will also be the featured speaker on an upcoming (June 26, 1pm EDT) webcast hosted by the AMA and sponsored by Aquent... Sun, 08 Jun 2008 21:25:36 EST tag:blogs.aquent.com,2008:/thetalentblog//5.332 Matthew Grant Aquent Careering Marketing Marketing Management New vs Old Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_forum_in_boston.html Next week, on June 9 and 10 to be precise, the friendly folks at MarketingProfs will be running a Business-to-Business Marketing Forum right here in little old Boston. The forum features some noteworthy keynote speakers such as Mr. New Rules... Fri, 06 Jun 2008 18:11:32 EST tag:blogs.aquent.com,2008:/thetalentblog//5.330 Matthew Grant Aquent Marketing Marketing Management Social Networking http://blogs.aquent.com/aquentblog/2008/04/5_keys_to_successful_loyalty_p.html If you talk to marketers who have run customer loyalty programs, they can pretty quickly tell you the basic keys to program success. I've set them out as best I can here, though I recommend reading the last key first.... Wed, 16 Apr 2008 18:41:00 EST tag:blogs.aquent.com,2008:/thetalentblog//5.316 Matthew Grant Aquent Data Analytics Marketing Marketing Management Talent http://blogs.aquent.com/aquentblog/2008/02/underestimating_overestimation_1.html Fri, 29 Feb 2008 16:35:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.299 Matthew Grant Blogging Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2008/02/reputation_compulsion.html Fri, 22 Feb 2008 04:06:23 EST tag:blogs.aquent.com,2008:/thetalentblog//5.294 Matthew Grant Aquent Marketing Marketing Management New vs Old Media Public Relations SEO Trends http://blogs.aquent.com/aquentblog/2008/02/needtoknow_technology_trends_f.html Yesterday - February 7, 2008, in case you are reading this in the far, distant future - Aquent hosted a webcast on changes in creative technology (like InDesign, Acrobat, etc.), that not only have an impact on the type of... Fri, 08 Feb 2008 15:47:54 EST tag:blogs.aquent.com,2008:/thetalentblog//5.289 Matthew Grant Aquent Creativity Design Management Marketing Management Trends http://blogs.aquent.com/aquentblog/2008/01/gary_katz_on_marketing_operati.html Gary Katz is the CEO and founder of Marketing Operations Partners. Gary is a thought leader in the emerging field of marketing operations, a field to which he brings both a keen intellect and a missionary zeal. I caught up... Thu, 24 Jan 2008 16:57:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.283 Matthew Grant Aquent Marketing Marketing Management Podcast Trends http://blogs.aquent.com/aquentblog/2007/12/getting_the_most_from_your_seg.html "If you're not thinking segmentation, then you're not thinking," Ted Levitt of the Harvard Business School supposedly quipped. While every marketer would readily agree with him, getting segmentation right can be as challenging as it is necessary - and getting... Thu, 13 Dec 2007 16:14:55 EST tag:blogs.aquent.com,2007:/thetalentblog//5.274 Matthew Grant Aquent Careering Data Analytics Market Research Marketing Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/12/plan_on_going_global_with_your.html As part of the follow-up to webcast Aquent sponsored devoted to Seven Key Insights for Global Marketing and Brand Management, I called up Sarah Schuh who is general manager of Aquent's Multilingual Communications offering. Sarah has been working in the... Fri, 07 Dec 2007 15:31:49 EST tag:blogs.aquent.com,2007:/thetalentblog//5.272 Matthew Grant Aquent Design Management Globalization Interactive Design Marketing Marketing Management Podcast Trends http://blogs.aquent.com/aquentblog/2007/11/william_lunderman_on_brand_des.html (Note: I had to repost this entry without the Odeo player due to a technical glitch. If I can fix it I will. - Matt)William Lunderman is VP of Global Strategic Brand Design at Colgate-Palmolive. He's thus far led quite... Wed, 28 Nov 2007 21:22:34 EST tag:blogs.aquent.com,2007:/thetalentblog//5.268 Matthew Grant Branding Careering Design Management Globalization Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/11/jim_sterne_the_emetrics_summit.html Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other... Wed, 21 Nov 2007 22:26:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.267 Matthew Grant Careering Data Analytics Interactive Design Market Research Marketing Marketing Management Podcast Web Analytics http://blogs.aquent.com/aquentblog/2007/11/customize_your_message_and_you.html An Aquent Talent Spotlight Article by Anne Stuart Figuratively speaking, our planet is smaller than it used to be, thanks to jet travel, the Internet and other inventions that reduce the historical limitations of distance and time. But when it... Wed, 14 Nov 2007 15:36:51 EST tag:blogs.aquent.com,2007:/thetalentblog//5.264 Matthew Grant Aquent Branding Marketing Marketing Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/11/the_challenges_of_localization.html On November 29th, Aquent will be sponsoring an American Marketing Association webcast entitled, "Global vs. Local: Seven Key Insights for Global Marketing and Brand Management." The featured speaker will be Donald A. DePalma, who is a business globalization analyst with... Tue, 13 Nov 2007 20:31:08 EST tag:blogs.aquent.com,2007:/thetalentblog//5.263 Matthew Grant Aquent Branding Interactive Design Market Research Marketing Marketing Management http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_2.html In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. Carol discusses how she makes sure that her team is using the marketing channels most preferred... Thu, 27 Sep 2007 16:07:09 EST tag:blogs.aquent.com,2007:/thetalentblog//5.248 Matthew Grant Aquent Branding Careering Copywriting Design Design Management In-House Interactive Design Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_1.html In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel"... Thu, 27 Sep 2007 14:42:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.247 Matthew Grant Aquent Copywriting Creativity Design Design Management In-House Interactive Design Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c.html In conjunction with the webcast we're presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then... Thu, 27 Sep 2007 14:29:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.246 Matthew Grant Aquent Branding Copywriting Creativity Design Design Management In-House Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/coordinating_print_and_web_ini.html On Thursday, September 27th, Aquent will be hosting a Webcast entitled, "Getting it All Together: Best Practices in Planning for Coordinated Print and Web Initiatives." The Webcast will be conducted by the president of Aquent Consulting, Nina Eigerman. NIna will... Mon, 24 Sep 2007 15:02:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.245 Matthew Grant Aquent Marketing Management New vs Old Media http://blogs.aquent.com/aquentblog/2007/08/marketing_vs_finance_a_podcast.html A few months back I created and posted a podcast here on producing successful creative briefs. Now I've returned to the podcasting arena with another podcast on the tensions between Marketing and Finance. As you can hear for yourself, I... Fri, 24 Aug 2007 03:19:36 EST tag:blogs.aquent.com,2007:/thetalentblog//5.232 Matthew Grant Careering Design Management Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/08/list_management_customer_exper.html The other day, my friend's step-father received a direct mail piece from his local hospital. It informed him that one of the unfortunate by-products of aging was erectile dysfunction (formerly known as "impotence"). This shouldn't be news to anyone who... Wed, 22 Aug 2007 20:52:05 EST tag:blogs.aquent.com,2007:/thetalentblog//5.231 Matthew Grant Marketing Marketing Management http://blogs.aquent.com/aquentblog/2007/08/demonstrating_the_value_of_mar.html "Everything in marketing is measurable," Pat LaPointe of MarketingNPV states in an article entitled, "Building Blocks," which recently appeared in Marketing Management magazine. [You can download the article from the MarketingNPV wewbsite following free registration.] The article focuses on the... Fri, 10 Aug 2007 14:21:00 EST tag:blogs.aquent.com,2007:/thetalentblog//5.229 Matthew Grant Aquent Marketing Marketing Management