http://blogs.aquent.com/aquentblog/ work inspired en-us Tue, 24 Feb 2009 21:11:40 EST Tue, 24 Feb 2009 21:11:40 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/02/are_web_talent_sitting_pretty.html Aquent partnered with Monster to uncover the key to "attracting, keeping and developing Web talent in an uncertain economy" and we presented our findings in an AMA webcast today (I've embedded the slides below for your viewing convenience). It would... Tue, 24 Feb 2009 20:18:08 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1954 Matthew Grant Careering Design Management Flash Freelancing Interactive Design Job Search Market Research Trends Web Analytics http://blogs.aquent.com/aquentblog/2009/02/surround_yourself_with_competent_specialists.html Aquent and the AMA engaged the Dihedral Group to conduct a couple surveys asking marketers about salaries and hiring trends, as I mentioned in this post. Well, the findings have been analyzed, reflected upon, and transformed into a convenient white... Mon, 02 Feb 2009 20:57:22 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1891 Matthew Grant Aquent Careering History Market Research Marketing Trends http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2008/12/are_you_reading_me.html Recent research revealed that, by and large, our clients do not read our marketing materials. Given that I spend a lot of time writing and editing the aforementioned materials, I was somewhat disheartened. The good news was that people overwhelming... Fri, 12 Dec 2008 15:24:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1790 Matthew Grant Copywriting Market Research Marketing Social Networking http://blogs.aquent.com/aquentblog/2008/12/please_critique_me.html A web design firm based in North Carolina, OnWired, has set up a site called Please Critique Me where, "designers can submit their work and have it reviewed (albeit publicly) by one of their industry peers." Seems like an interesting... Mon, 01 Dec 2008 14:59:47 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1765 Matthew Grant Creativity Design Interactive Design Market Research Social Networking http://blogs.aquent.com/aquentblog/2008/07/against_all_odds_or_why_this_b.html Our CFO was kind enough to forward me an article from the Wall Street Journal, "Most Corporate Blogs Are Unimaginative Failures." Once I recovered from his passive-aggressive attack, I actually read the article and was relieved to discover that, for... Thu, 03 Jul 2008 12:44:30 EST tag:blogs.aquent.com,2008:/thetalentblog//5.342 Matthew Grant Aquent Blogging Market Research Marketing New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/06/give_it_away_part_2.html On the "giving it away as a business strategy"-front, check out this WSJ article on Google offering a free tool to measure web hits. I quote, "Existing ad-serving systems don't currently provide detailed Web-audience data about the sites where they... Wed, 25 Jun 2008 23:31:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.339 Matthew Grant Advertising Data Analytics Market Research Marketing New vs Old Media Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_b2b_forum_one_w.html A week ago I posted that I would be attending the MarketingProfs' B2B Forum here in Boston and, long story short, I did. My überboss asked if I would put together some slides on what I learned there, but I... Sat, 14 Jun 2008 13:43:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.335 Matthew Grant Content and Content Management Events Experiential Marketing Market Research Marketing Marketing Management Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2007/12/turning_information_into_insig.html Talent Spotlight You launch a new product and it doesn't perform as you hoped. What do you do? Well, you could turn to someone like Irma Salinas for answers. Irma is represented by Aquent's Connecticut office and is currently working... Mon, 17 Dec 2007 16:36:22 EST tag:blogs.aquent.com,2007:/thetalentblog//5.275 Matthew Grant Aquent Careering Market Research Marketing Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/12/getting_the_most_from_your_seg.html "If you're not thinking segmentation, then you're not thinking," Ted Levitt of the Harvard Business School supposedly quipped. While every marketer would readily agree with him, getting segmentation right can be as challenging as it is necessary - and getting... Thu, 13 Dec 2007 16:14:55 EST tag:blogs.aquent.com,2007:/thetalentblog//5.274 Matthew Grant Aquent Careering Data Analytics Market Research Marketing Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/11/jim_sterne_the_emetrics_summit.html Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other... Wed, 21 Nov 2007 22:26:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.267 Matthew Grant Careering Data Analytics Interactive Design Market Research Marketing Marketing Management Podcast Web Analytics http://blogs.aquent.com/aquentblog/2007/11/the_challenges_of_localization.html On November 29th, Aquent will be sponsoring an American Marketing Association webcast entitled, "Global vs. Local: Seven Key Insights for Global Marketing and Brand Management." The featured speaker will be Donald A. DePalma, who is a business globalization analyst with... Tue, 13 Nov 2007 20:31:08 EST tag:blogs.aquent.com,2007:/thetalentblog//5.263 Matthew Grant Aquent Branding Interactive Design Market Research Marketing Marketing Management http://blogs.aquent.com/aquentblog/2007/05/honing_your_communications_ski.html Jeffrey Emenecker is the president of the Analytics Group at Aspen Marketing Service, a Chicago-based firm with offices around the country and an impressive client list. [Disclosure: Aspen Marketing Services also happens to be a client of Aquent's.] Jeffrey has... Wed, 23 May 2007 18:57:12 EST tag:blogs.aquent.com,2007:/thetalentblog//5.196 Matthew Grant Careering Data Analytics Market Research http://blogs.aquent.com/aquentblog/2007/05/do_you_have_an_olfactory_portf.html Our creative director has a coffee maker at his desk and when I walked by it yesterday I thought it smelled really good. "You know," I said, "Americans associate coffee with 'home.' That's why realtor's put on a pot... Fri, 11 May 2007 17:51:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.188 Matthew Grant Branding Market Research Marketing http://blogs.aquent.com/aquentblog/2007/03/joseph_jaffe_and_marketing_blo.html Joseph Jaffe, of Life After the 30-Second Spot fame, is asking on his blog for people to recommend those blogs which are best at providing "smart, original thought leadership and guidance for people trying to understand and navigate through the... Thu, 22 Mar 2007 14:59:57 EST tag:blogs.aquent.com,2007:/thetalentblog//5.158 Matthew Grant Blogging Market Research Trends http://blogs.aquent.com/aquentblog/2007/02/eric_peterson_web_analytics_de.html Aquent (the company this blogger works for) is sponsoring an AMA Webinar on March 6, 2007 at 10:00am PST/1:00pm EST entitled, "Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts." The presenter will... Fri, 09 Feb 2007 20:48:03 EST tag:blogs.aquent.com,2007:/thetalentblog//5.140 Matthew Grant Aquent Data Analytics Market Research http://blogs.aquent.com/aquentblog/2007/01/social_networking_101_for_the.html Marketing and creative careers are increasingly "impacted," as some like to say, by the social networking phenomenon. On the one hand, marketers are called on to figure out strategies that take advantage of the potential offered by social networking sites... Sat, 27 Jan 2007 15:09:40 EST tag:blogs.aquent.com,2007:/thetalentblog//5.135 Matthew Grant Market Research Social Networking Trends http://blogs.aquent.com/aquentblog/2007/01/marketing_spend_reality_check.html In my last post of 2006, I called for a reality check vis-a-vis the interactive talent shortage. Sure there's a shortage, but, I asked, how significant is the shortage given the actually work being done by marketing departments and ad... Tue, 09 Jan 2007 19:13:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.125 Matthew Grant Market Research New vs Old Media http://blogs.aquent.com/aquentblog/2006/12/mapping_marketing_career_paths.html First in a series on the twists and turns of marketing career paths. How does a career in marketing happen? Since my own path to marketing, while not entirely accidental, was certainly unplanned (I started out as a college professor),... Mon, 18 Dec 2006 21:27:23 EST tag:blogs.aquent.com,2006:/thetalentblog//5.117 Matthew Grant Market Research http://blogs.aquent.com/aquentblog/2006/12/marketing_innovation_vs_produc.html Bringing an innovative product to market is the best way to increase revenue growth for consumer packaged goods companies, but it's not always possible to load your product pipeline with breakthrough offerings. Fear not, for a recent study [registration required]... Sat, 09 Dec 2006 03:15:45 EST tag:blogs.aquent.com,2006:/thetalentblog//5.112 Matthew Grant Data Analytics Market Research Trends http://blogs.aquent.com/aquentblog/2006/12/information_design_and_visual.html My research on Amaznode (see this post) reminded me that there are a lot of folks out there working on innovative and practical ways to display complex sets of data and networks of information. While I thought I was so... Fri, 01 Dec 2006 21:21:37 EST tag:blogs.aquent.com,2006:/thetalentblog//5.110 Matthew Grant Data Analytics Market Research http://blogs.aquent.com/aquentblog/2006/11/market_research_analyst_the_6t.html When Money Magazine published their list of Best Jobs in America, it was interesting to note that there was one marketing role in the Top 10: Market Research Analyst, which came in at #6. (Of course, I was also interested... Mon, 13 Nov 2006 23:09:22 EST tag:blogs.aquent.com,2006:/thetalentblog//5.102 Matthew Grant Market Research