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Get a Haircut and Get a Real Job

Scene:  Me sitting in an interview.  In walks my interviewer who slightly resembles Steve Guttenberg from Police Academy - except my guy has a lazy eye.  And the questions begin:

1:  Do I sing in the Shower? 
(Ummmm.. Anyone who claims to have NOT attempted Beyonce's "Single Ladies" in the shower at least once is a liar.  Don't deny it). 

2:  If I could be a barnyard animal what kind would I be? 

What kind of questions are these!!?  Can I file an HR claim without having been hired because these seem a little strange and personal - perhaps even a little out of line.  And why JUST barnyard animals?  No love for sea creatures?

As I was escorted from the building I pondered how I might have answered each question differently.  And then it occurred to me - perhaps these questions are super beneficial to the hiring process?  And as usual upon doing some intense research (Wikipedia), I discovered that the behavioral interview question and the stress interview question have become the "go to" method for a lot of companies in determining the ability to think under pressure, personality/cultural fit, moral compass, etc. 

Nerve wracking?  HECK YEAH.... But my friends the ugly truth is:

YOU SHOULD (read must) PREPARE YOURSELF FOR THESE TYPES OF QUESTIONS

Here are a few to get your blood pumping:
•    What is your most memorable purchase and why did it make you feel good?
•    Do you sing in the Shower?  (Read above - Beyonce, Journey, and I do a mean Janis Joplin)
•    If you were a type of food, what type of food would you be? (I've been dying to say sea cucumber just to gauge the response)
•    If you had only six months left to live, what would you do with the time? (Obviously interviewing is at the top of the list since I'm sitting here with you)
•    If you could compare yourself with any animal, which would it be and why?
•    If you could have dinner with a famous historical figure, who would it be?  (Is Elvis considered a historical figure?)
•    If you were a car, what type would you be?  (If I say limo with a driver, is that still considered "a car").
•    If you could be a superhero, what would you want your superpowers to be?  (The power to erase my answers from your memory?)
•    See this pen? You have 5 minutes to sell it to me.  (You already own the pen!!  Why don't you tell me why you bought it!).

Ok - so obviously my answers are merely for entertainment value, but we must face it friends.  These questions could crop up and I simply want you to be prepared as your advocate and Headhuntress.  Perhaps throw them a curveball and ask them if they could star in any Bill Murray movie - what would it be?  (If it's Meatballs - RUN!!)
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Free Flash Training!

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Our friends over at the Rich Media Institute are in feeling in a generous mood these days and are offering two free online Flash courses this months to any and all takers.

Through Feb. 15th, R. Blank's Comprehensive ActionScript 3 will be available. (And yes, they mean comprehensive. The course is 9+ hours.)

For those who like the Lite side of things, through Feb. 28th,
Introduction to ActionScript Development with FDT is being offered gratis. (It's 37 minutes. Which means you could eat dinner and watch it.)

And yes, since it's online, even though the Rich Media Institute is based in LA's Venice section, you can attend from anywhere!

Except, possibly, from North Korea.

Or China.


Photo by John Kratz

A Case of the Mondays??

I LOVE the movie "Office Space" - a lot (seriously - why are fax machines so tricky??).  And let's face it - it can be easy to slump ourselves into work letting the world around us take over.  And why shouldn't we be sad/mopey/sleepy (or any of the other 7 dwarfs) - just turn on the television.  Tiger Woods - bad guy.  Healthcare - not reformed.  Unemployment - still pretty bad.  Job hunting - pretty brutal.    

Case in point:  One of my dearest friends this week made a video reel to apply to a job - apparently we're "there" in terms of competition and difficulty.  But I have to hand it to her - it was inventive and she was taking BYOBM to the next level and beyond!  And to top it off - she had a blast.  

I will say this:  There is nothing worse than a sad, frustrated co-worker/friend/family member.  It brings everyone down.  So - Here are my tips for keeping your sanity during the winter months.  And be prepared - these are not the normal "imagine yourself on a beach" tips:

1.    Start each day by listening to a commercial from Bud Light's Real Men of Genius campaigns.  I listen to one everyday and have to say - I DIE LAUGHING.

2.    Watch this commercial.

3.    Make your FAVORITE breakfast before work.  Yes you'll have to get up early but seriously - chocolate chip pancakes ALWAYS put me in a good mood.  (Or on the flipside - bring your favorite lunch to work - it will make your morning fly by - Thanksgiving Sandwich anyone?)

4.    Watch a little kid walk down the street.  There is always something uplifting about watching a kid attempting not to step on cracks while wearing GIGANTIC winter boots that makes me chuckle to myself.

5.    If you're a woman, wear a headband to work.  You'd be surprised how many compliments you receive.  Really want to up your game?   Wear a new shade of lipgloss AND a headband.  WATCH OUT WORLD!

6.    If you're a man, wear a brightly colored shirt that you typically wouldn't wear - again - you'd be surprised how many people walk up to you and say "hmmmm.. something is different today."

7.    Attempt a game of Wii boxing before work.  It's hilarious and will get your heart rate up.  Did I mention hilarious?  

8.    Sing along loudly to a Billy Joel song (or Black Eyed Peas.... Or Lady Gaga - my 6 month old nephew LOVES Poker Face) while in your car and don't quiet down or stop when you see someone watching.  You will chuckle about it all day.  Want to up your game?  Wink at your audience and hold out your imaginary thumb microphone as if to say "Want to be my backup singer?"

We'll get through it - seasons change.  Jobs will get better.  And if we can have a laugh or enjoy ourselves more in the interim I say - What do you have to lose?

5 Things on Papervision3D (to know BEFORE you start)

I'm smart enough to trust the talented people I know and further, trust their taste and perspective.  Often a great new site or a talented designer is driven into my inbox or posted to my Wall by an equally talented designer friend of mine and I'm always grateful for the guidance of my web Sherpas.  

So when half a dozen people independently sent me links to the same mindblowing Papervision3D site, needless to say it captured my attention.  

As it turned out, as these things often do in a parochial town like Philadelphia, I knew by extension a few of the guys that contributed to the site and a year or so later I spoke with one of the site's visionary architects to discuss his work with Papervision3D and the bumps and bruises he experienced along the way. 

He's delivered a great presentation here where he illuminates the 5 things he wished he knew before he got started so that the talented developers and designers in the Aquent network can learn from his discoveries and breakthroughs to deliver their own amazing experiences.

Here it is.  5 Things on Papervision3D (to know BEFORE you start)...

https://cc.readytalk.com/play?id=gvh9cb


Consider Me Your VERY own personal Jerry Maguire....

Recruiter.  Headhunter.  Staffing Consultant.  Placement Specialist.  Talent Acquisition and Retention Specialist.  BLAH BLAH BLAH BLAH BLAH!  Let's call it what it really is - we are your Agent.  OH YES - think Jerry Maguire "Show ME THE MONEY" Cuba Gooding yelling in the bathroom kind of agent.  And no - I will not scream into the phone for you.  I love you - but that just seems weird and it's been done already.  

I've realized recently that candidates typically fall into one of two categories:

•    The first camp, we shall call them the "I don't believe in your value" team - call Recruiters when they are in dire straits and send half-done resume updates/portfolio samples because let's face it - they are at the end of their rope and don't see the value that we (THE AGENT) can bring.

•    The 2nd group, I shall call them the "I TOTALLY GET IT and will CERTAINLY partner with you to make magic happen" team - they are responsive, helpful, updates resumes AND portfolios accordingly and view us  (THE AGENT) as a valued partner and resource in helping them secure their next engagement (I know - it's not a movie but we can't all live in the world of Mark Wahlberg (HELLO!  ENTOURAGE MUCH) and Rene Zellweger).  

So the tough question (DUM DUM DUM....) - how do we shift the court of public opinion in group one to join the happily ever after of group two?  

It's simple - change the mindset.  Build the relationship.  Court a little.  In this land of speed dating and internet match making - the same cannot be applied to creating a valuable agent/talent relationship.  So let's get back to basics people!  Get to know one another and the things that make each member of the partnership awesome.  And for the love of god recruiters - DO NOT EVER USE THE WORDS "TOUCH BASE."  Would you want your girlfriend/spouse/family to call to "touch base?"  I don't think so.  



Want to see a grown man cry??? Take away his iPhone.

September 30th I attended MoMo Boston held at the Boston Harbor Hotel where there was the usual meet and greet of some of the finest minds in America but also a great panel discussion regarding mobile advertising, mobile platforms, the best types of phones, etc.  Needless to say, out of a room of 200, there were probably 11 women.  Oh well - it meant more white wine for me.  And NO!  I do not JUST go for the open bar - Jeez.  

My reason for attending was compounded by the fact that one of the speakers was a young lad I watched accept an award with MITX for his brainchild - SCVNGR.  SCVNGR is a revolutionary online mobile game for large scavenger hunts.  Seth Priebatsch, the 20 year old CEO (dropped out of Princeton to start the company) fielded questions regarding the state of mobile along with fellow panelists from Getjar, Runkeeper, and Quattro Wireless.  

The consensus:
•    There are a LOT of mobile applications - some who last only days before being tossed aside by users.  
•    Mobile advertising is the future of the market.
•    There are a lot of new styles of android phone coming out - 35 to be exact - but that means the need for strong UI/UX is HUGE.  
•    And the smart phone is here to stay.  

Everyone is obsessed with smart phone technology.  To prove this point - a lot has been written about iPhone addictions.  There are even YouTube clips and hilarious blogs about it.  However - I have first hand knowledge.  OH YES friends.  I have been given the "iphone shoulder."  Recently I was at a party and 4 out of the 6 participants in a card game not only sent continual text messages but all 4 whipped out their iphones to compare apps - this one downloaded a really cool way to scan his gym membership.  And this one found a great way to keep track of his diet.  ETC.  ETC.  ETC.  ETC.  ETC.  All the while, none realized that they couldn't even "unplug" for a 30 minute card game.  Now if it was Monopoly, it could be forgiven.  That game lasts for days!

Back to Momo:  Worldwide there is some discrepancy regarding which platform is best.  But the big take away - MOBILE ADVERTISING.  I walked away from the event with some new knowledge regarding some AWESOME technology partnerships coming out - ie. You're doing an online mobile event, and you haven't eaten - well..... wouldn't you know it.  Your phone just sent you 3 restaurants within walking distance.  GENIUS!  Or you're seeing a movie, and you use Goby.com to create your next adventure by quickly searching the vast expanses of the Internet from your phone.  This could make living life spontaneously far more tolerable.  

Did I leave feeling slightly less intelligent?  You betcha.  
Am I tempted to buy an iPhone - I plead the 5th.    

In exactly one week, the LA Web Design + Development Group Meetup will be holding its third meetup at Busby's East in Los Angeles! This is a great event hosted by the LA Interactive team (*cue biased opinion*) - but you don't have to take my word for it either - we have an average rating of 4/5 stars on Meetup.com! Busby's East is a large casual venue with great a great happy hour menu, drink specials and their own parking lot.

Here you will get to mix and mingle with other folks in the interactive space and get your networking on. Even better myself, Theresa or Meri would be happy to help you facilitate your networking since that's our specialty! Just look for us, we'll be the ones by the sign talking to everyone! Our turn out is usually a even amount of Interactive Designers, Developers and Producers from a variety of backgrounds and levels of experiencehellopic.png.

Best thing about this event (in addition to the free parking lot in the back)? It's FREE. Click here to RSVP.


*image creativeinspirations

Be A PanelPicker

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Those folks at SXSW are so clever. Since 2006 they've let the online community vote on the panels they wanted to see for interactive portion of the event.

And we'd be daft if we didn't tell you we wanted you to vote for our panel, right?

Our Interactive Agents, Shelli Gutholm and Jennifer Tran are putting together a panel for 2010: Using Social Media to Find a New Gig and we need YOU (yes, you) to help get this panel off the ground. Or on the road. Whatever you do with panels to get them moving.

You just need to vote here, well - you need to register, then vote, but it's a pretty quick process. Plus you'll be able to vote on the other 1,000+ panels being proposed by everyone from Google to BBC Music.

Then you can say, all weekend long, "I'm a panelpicker"!

It's fun. I did it all last weekend.


(Panel photo courtesy of mockstar)

Ugh, resumes

God do I hate resumes.

Distilling your entire career into one page? 
Maybe two pages if you have over 5 years experience? 
12++ pages if you're a C++ Developer?
Creating a first impression on paper?
Engaging an audience of one from a sea of other resumes?

You have a 30 second window to convince the reader to spend another 30 seconds reading more.  And don't get me started on cover letters.

The problem is there are no silver bullets, golden rules or magic tricks.  Anyone that tells you they exist is selling you something.  Your resume is ultimately only as good as the pair of eyes reading it.

The biggest favor you can do for yourself is abandon the old rules, start fresh and create a document you're proud of.  That way you're at least assured to please your most important critic, yourself.

Let's tackle this practically speaking.  You're more likely re-writing an existing resume than you are writing a resume for the first time, right?  Wrong.  

Every time you think it's worth your time to write a new resume, WRITE A NEW RESUME.  Don't slap a bandage on the old one.  If you add a new paragraph every time you complete a new position your resume is going to sound iterative.  Like a collection of snapshots.  Unrelated, unstrategic, where's that next resume again...?

If it's time to update your resume, it's time to re-evaluate your goals, reflect on how you've evolved and apply all of that to your resume.  BTW, if you haven't grown in your last role? 

That might explain why you're looking for a new job.*

From there, redefine the purpose of your resume.

Your resume is NOT about the work you've done.  
It's about the work you want someone to hire you TO DO.

Your resume is a marketing piece; your annual report, your homepage, an iPhone app all about you.

You need to aim this tool at the right audience and orient it to meet their needs.  You know what this means?  You're not just writing a resume.  You're writing multiple resumes.

Most job searches include a variety of roles.  If yours does not, see above.*

Do you want to create a blanket resume that encompasses all of your experience or do you want to create a line of sight right through your career that leads the reader to the conclusion, This person solves my problem!  If you carpet bomb with your resume you're going to get the sloppy results that follow.

One final thought.  Tie everything to revenue that you possibly can.  In this economy, more than ever, you want to help the employer see how you've enabled your previous employers to either generate or save money whenever possible.  These numbers are often available to you; most folks just don't think to collect the data.  

If you're a designer and you brought projects in ahead of a deadline with fewer revisions, how much money did that save your client?  
If you're a copywriter, how did enrollments increase after your brochure was shipped?  
If you're a project manager, how did your procedural adroitness impact the bottom line?

If you can insulate your already impressive experience and skills with some impressive numbers you make a critical double impression.  First, look at the money you saved/generated for your last employer, wow!  Second, this candidate was savvy enough to think to include this information, now that's impressive...

Lastly:

I assume you have references available upon request, if not.*

No one cares what you did in high school, no one cares about your hobbies and interests, no one wants to see a picture of you on your resume.

That's why they have Facebook.  

That's a whole other story.

The Ringmaster's on a smoke break...

Time management - oh the words sound so simple but are yet so darn tricky. How else are there several books, infomercials, classes, and seminars dedicated to this very topic? How often do we feel like the White Rabbit in Alice in Wonderland singing badly along to "I'm late for a very important date..." while frantically staring at our pocket watch? We learn and adjust to suit the obstacles we face. But every so often I can swear I hear the blare of the Ringmaster's megaphone announcing me as the next act and wouldn't you know it - I'm on the tightrope.

As many of you know I started a new job at a "GREAT company and I have to say - I am probably the busiest at work I've ever been which is a GREAT sign for the market. And as many of you experience every day I usually have two periods of panic - typically 11am and 2:30pm where I am so amazingly busy that I feel as though I'm spinning plates - but they aren't next to each other to allow for maximum spin potential. OH NO.... They are actually each on a different floor of the building. And the elevator is broken... and the stairs are filled with smoke. ok... The stairs aren't really full of smoke - by law I would have to evacuate the building and wait for the go ahead to come back in from the fire department. But you get the jist.

Here are my 10 tips for managing your day and time.

1. At the end of every day plan out the next day. Sounds tedious yes but what time is better to figure out what you couldn't get to today and what you should focus on tomorrow. And let's face it you're excited to be headed home so you're usually in a good mood, more relaxed, and putting those tasks down for several hours from now isn't so hard. Create a template, print out a copy every day and fill in the blanks.

2. Make your day manageable. Plan out time for each task. Do you have to devote time to training or is there something else you need to get done but can never seem to get to? Schedule it in and then DISCONNECT. Don't read your email or answer your phone. Impossible you say? Just try it once. Trust me.

3. Put the things you like doing the least, first on your list and TACKLE them.. head on. The rest of your day will be a breeze without those issues looming over your head.

4. Always plan in 30 minutes to an hour for administrative tasks - returning emails, checking the status of a report, filing papers, etc. at the end of the day. It's much easier to start your day and tackle number 3 if you've already gotten yourself caught up on the things that seem to take a long time while juggling plates. Trust me - if you try to file while plate spinning, it will take you much longer versus dedicating that time.

5. The things you don't get to - move to the next day. It will get done. Now if it's an urgent matter and your boss just said "Bob this needs to be done in an hour", please don't print this blog and hand it to him and say "I'm sorry Sir but The Headhuntress told me not to." :) Case by case basis please.

6. Take a BREAK already. It's a proven fact that people who do not take a few minutes for themselves to move around, get some water, grab a smoke with the Ringmaster, etc. are less productive overall. It's ok to walk away for a few minutes and let me tell you - that 5-minute breather will add a lot more productivity on in the end. I schedule in a 3pm peanut butter cup break every day - boy do I look forward to those.

7. Multitasking is no longer viewed as awesome. To a lot of employers multitasking simply means doing a few things half as well as you would have if you devoted your full attention to it. So schedule it out - 1 hour of phone calls, 1 hour of research, 1 hour of (insert task here) - versus trying to do it all at once.

8. Stick to your plan. Perhaps enlist an office buddy who is also trying the planning strategy and play police for the other.

9. Schedule out of office appointments first thing in the morning or at the very end of the day. There is nothing more difficult than getting back from a 1pm appointment and trying to refocus and get back on track.

10. Write it down!! How often are we scrambling to get a few things done at the end of the day that we forgot to do earlier - if you write it down, it's much easier to tackle, remember, check off when complete, etc.

In our pursuit of work, life, balance we often become overwhelmed by the pure amount of work we have to do. I liken it to tightrope walking and plate spinning but overall the message is still the same. If you're overwhelmed and often hallucinate the sounds of the circus (you know the song I'm talking about) and there just aren't enough hours in the day - try managing your time differently.

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Events

SoCal AMA events: Nature Networking Night

18 March 2010

At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the ...

Marketing During a Recession: 17 Strategies for Organizations, Business Owners and Entrepreneurs

18 March 2010

During this fast-paced, information-packed session, you’ll discover specific recommendations and strategies you can use like...

  • What prospects are responding to best: Messages that b...
  • Aquent Webcast: Going Mobile: A Practical Guide

    17 March 2010

    The iPhone, Blackberry, Google Android, Kindle, and now the iPad. Mobile is growing smarter, smaller, and increasingly ubiquitous. There are over 270 million mobile phone subscribers in the the U.S...

    DMA: Best Practices and Current Trends in Email Marketing

    16 March 2010

    Experian CheetahMail is the leading Email Service Provider to the retail and direct marketing industry. At this informative session, you will get an inside look at the email marketing strategies, t...

    SXSW Interactive

    12 March 2010

    SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable li...

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