http://blogs.aquent.com/aquentblog/ work inspired en-us Wed, 10 Jun 2009 13:49:03 EST Wed, 10 Jun 2009 13:49:03 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2009/06/core_knowledge_and_skills_in_an_effective_online_marketing_organization.html Mon, 08 Jun 2009 17:39:02 EST tag:blogs.aquent.com,2009:/aquentblog//11.2073 Eric Waldinger Digital Hiring talent In-House Marketing Management Practice: Online Marketing http://blogs.aquent.com/aquentblog/2009/01/pragmatism_versus_panic_marketers_respond_to_the_recession.html As the scope of the current economic downturn expands and evolves, marketers are responding with pragmatism rather than panic. The pragmatic view, as revealed by research conducted by The Dihedral Group (TDG) on behalf of Aquent and the American Marketing... Thu, 15 Jan 2009 21:27:28 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1848 Matthew Grant Careering Freelancing In-House Interactive Design Market Research Marketing Marketing Management New vs Old Media SEO Social Media Social Networking Web Analytics http://blogs.aquent.com/aquentblog/2008/04/make_yourself_indespensible_ta.html You might not expect a graphic designer working as part of a program support center housed within the U.S. Department of Health and Human Services to say, "The majority of work I do gives me creative freedom," but that's exactly... Tue, 15 Apr 2008 14:00:26 EST tag:blogs.aquent.com,2008:/thetalentblog//5.315 Matthew Grant Aquent Careering In-House Job Search Talent http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_2.html In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. Carol discusses how she makes sure that her team is using the marketing channels most preferred... Thu, 27 Sep 2007 16:07:09 EST tag:blogs.aquent.com,2007:/thetalentblog//5.248 Matthew Grant Aquent Branding Careering Copywriting Design Design Management In-House Interactive Design Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_1.html In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel"... Thu, 27 Sep 2007 14:42:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.247 Matthew Grant Aquent Copywriting Creativity Design Design Management In-House Interactive Design Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c.html In conjunction with the webcast we're presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then... Thu, 27 Sep 2007 14:29:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.246 Matthew Grant Aquent Branding Copywriting Creativity Design Design Management In-House Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/05/first_ever_aquent_podcast_talk.html Following last week's AMA webcast, Successful Creative Briefs: Linking Business Objectives and Creative Strategies, sponsored by Aquent, we convened a virtual roundtable to continue the discussion of best practices in producing effective creative briefs. Our panelists were: Andy Epstein -... Mon, 21 May 2007 20:40:39 EST tag:blogs.aquent.com,2007:/thetalentblog//5.195 Matthew Grant Design Design Management In-House Podcast http://blogs.aquent.com/aquentblog/2006/11/another_note_on_interviewing_c.html "How do you like me now?" John Moore of TRIBAL KNOWLEDGE fame led a breakout session called, Growing a Brand. Growing a Team, at the 2006 In-HOWse Designer Conference mentioned in a previous post. During this session, the participants discussed... Wed, 08 Nov 2006 20:35:52 EST tag:blogs.aquent.com,2006:/thetalentblog//5.99 Matthew Grant In-House Interviewing http://blogs.aquent.com/aquentblog/2006/11/inhouse_is_in.html In-house creative studios have a mixed reputation. Detractors discount them based on the assumption that agencies have cornered the market on high-end design (and believe that in-house just can't do it). Champions extol their unparalleled familiarity with the brand and... Tue, 07 Nov 2006 22:07:23 EST tag:blogs.aquent.com,2006:/thetalentblog//5.98 Matthew Grant In-House