http://blogs.aquent.com/aquentblog/ work inspired en-us Wed, 12 Aug 2009 22:12:14 EST Wed, 12 Aug 2009 22:12:14 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2009/08/summer_aint_over_you_still_have_events_to_attend.html When you have kids you know when fall is coming - even in Southern California. I'm lucky enough to have a wife brave enough to take the children to Target for the yearly trip to pick up backpacks, crayons, pens,... Wed, 12 Aug 2009 21:44:22 EST tag:blogs.aquent.com,2009:/aquentblog//11.2141 Tim Donnelly Advertising Aquent News Design Events Experiential Marketing Food and Drink Local Networking Events Marketing Networking Tim's A Day in the Life Blog Web Design http://blogs.aquent.com/aquentblog/2009/04/instant_chinese_noodles_who_hasnt_had_them_tasty_quick_painless.html What would Asia be without them? A quick bowl of "ramen," as they are called here in Japan, can bring you back to life on chilly winter nights or make you sweat like a hog in the summer. The busy... Tue, 28 Apr 2009 00:00:11 EST tag:blogs.aquent.com,2009:/aquentblog//11.2043 Harold Moya Experiential Marketing Food and Drink Marketing Social Media Social Networking Trends Viral Marketing http://blogs.aquent.com/aquentblog/2009/02/just_because_the_technology_exists_doesnt_mean_you_have_to_use_it_-_erik_hauser_on_the_state_of_expe.html Well, I'm back in the podcast saddle (thought I did one in September, but turns out I've maintained radio silence since May - yikes!) and talking with my friend Erik Hauser (with whom I've spoken once or twice before. Erik... Tue, 10 Feb 2009 21:35:17 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1913 Matthew Grant Careering Creativity Experiential Marketing New vs Old Media Podcast Social Media Trends http://blogs.aquent.com/aquentblog/2008/10/new_marketing_summit_08_part_2_its_the_people_stupid.html I went to the New Marketing Summit (#nms08) not so much to learn as to meet people. Officially, I was on the hunt for potential webcast speakers, though what I was really after were those random, fortuitous connections that inevitably... Wed, 15 Oct 2008 19:42:24 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1677 Matthew Grant Events Experiential Marketing History New vs Old Media http://blogs.aquent.com/aquentblog/2008/10/marketingprofs_digital_marketing_mixer_in_arizona_-_october_22-23.html A few weeks back, I conducted a webcast in which I said that the ongoing and relentless convergence of marketing and technology was THE factor determining the course of marketing careers for the foreseeable future. Many asked how they could... Wed, 08 Oct 2008 13:35:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1660 Matthew Grant Events Experiential Marketing Marketing New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/07/repetition_compulsion_why_do_p.html Checking out my daily email of NY Times headlines, I was intrigued by this story, "Overcoming the 'Sway' in Professional Life." Looking into, I discovered it contained an interview with two fellows who recently published "a provocative new book about... Wed, 30 Jul 2008 14:20:36 EST tag:blogs.aquent.com,2008:/thetalentblog//5.356 Matthew Grant Design Experiential Marketing History Interviewing Trends http://blogs.aquent.com/aquentblog/2008/07/hows_your_web_presence.html A friend of mine had gotten kind of burnt out at his job and had reached the point where he was pretty much phoning it in. Then one day, he up and decided that, if he was going to continue... Wed, 02 Jul 2008 02:55:39 EST tag:blogs.aquent.com,2008:/thetalentblog//5.341 Matthew Grant Aquent Creativity Design Experiential Marketing Interactive Design New vs Old Media Public Relations http://blogs.aquent.com/aquentblog/2008/06/marketingprofs_b2b_forum_one_w.html A week ago I posted that I would be attending the MarketingProfs' B2B Forum here in Boston and, long story short, I did. My überboss asked if I would put together some slides on what I learned there, but I... Sat, 14 Jun 2008 13:43:59 EST tag:blogs.aquent.com,2008:/thetalentblog//5.335 Matthew Grant Content and Content Management Events Experiential Marketing Market Research Marketing Marketing Management Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/03/new_podcast_erik_hauser_talks.html Ever since I spoke to Erik Hauser last year I've been looking for an opportunity to speak with him again. He's optimistic, he's infectiously enthusiastic, and he has a lot to say on a lot of different topics almost any... Fri, 28 Mar 2008 19:03:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.310 Matthew Grant Advertising Branding Careering Creativity Experiential Marketing Interviewing Job Search Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/brains_on_brands_part_2_straw.html In Part 1 of our podcast interview with James Intriligator, Senior Lecturer in Psychology at the University of Wales in Bangor, we talked about branding, loyalty, and consumer psychology. In Part 2, we discuss personae and customer motivation, different neuormarketing... Mon, 17 Mar 2008 19:50:06 EST tag:blogs.aquent.com,2008:/thetalentblog//5.305 Matthew Grant Branding Careering Creativity Design Experiential Marketing History Interactive Design Marketing Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/brands_and_brains_marketing_me.html The other day an SEM specialist told me, "Marketing is a hard science." She said it, at least in part, ironically. "Marketing? A science? Come on! What's next? Fishing?" Marketing may not yet be a hard, or even soft, science.... Sat, 15 Mar 2008 02:46:20 EST tag:blogs.aquent.com,2008:/thetalentblog//5.304 Matthew Grant Branding Careering Design Experiential Marketing History Interactive Design Marketing New vs Old Media Podcast Trends http://blogs.aquent.com/aquentblog/2007/11/sales_and_marketing_permanent.html I came across two things yesterday that reminded me how much people don't want to be sold to and how even biology helps us resist the impulses that marketers, advertisers, and sales-folk wish to unleash within us. First, on my... Thu, 08 Nov 2007 21:41:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.262 Matthew Grant Experiential Marketing Marketing Trends http://blogs.aquent.com/aquentblog/2007/08/erik_hauser_experiential_marke.html If you are a marketer with an eye to the future and you don't know who Erik Hauser is, you've got some catching up to do. Aside from serving as founder and creative director at Swivel Media, who introduced Wells... Wed, 08 Aug 2007 20:02:22 EST tag:blogs.aquent.com,2007:/thetalentblog//5.228 Matthew Grant Creativity Experiential Marketing Trends http://blogs.aquent.com/aquentblog/2007/02/when_business_process_improvem.html A semi-controversial memo from Starbuck's chairman Howard Schultz to Starbuck's CEO Jim Donald is circulating though the Internet's bustling tubes. In said memo, Schultz outlines how business decisions - specifically, the replacement of traditional espresso machines with automatic ones and... Mon, 26 Feb 2007 21:56:08 EST tag:blogs.aquent.com,2007:/thetalentblog//5.146 Matthew Grant Experiential Marketing Interactive Design Trends