http://blogs.aquent.com/aquentblog/ work inspired en-us Tue, 24 Feb 2009 21:11:40 EST Tue, 24 Feb 2009 21:11:40 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2009/02/are_web_talent_sitting_pretty.html Aquent partnered with Monster to uncover the key to "attracting, keeping and developing Web talent in an uncertain economy" and we presented our findings in an AMA webcast today (I've embedded the slides below for your viewing convenience). It would... Tue, 24 Feb 2009 20:18:08 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1954 Matthew Grant Careering Design Management Flash Freelancing Interactive Design Job Search Market Research Trends Web Analytics http://blogs.aquent.com/aquentblog/2009/02/job_hunting_in_the_24-hour_workplace.html This post was written by Aquent's Alex "Anytime/Anywhere" Weaver. This is a picture of him. As fluid and uncertain as it has become (thanks in part to companies shedding full-time employment opportunities faster than A-Rod is shedding fans), the career... Wed, 18 Feb 2009 19:06:24 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1935 Careering Design Management Globalization Interactive Design New vs Old Media Talent http://blogs.aquent.com/aquentblog/2009/02/interactive_design_is_a_team_sport.html I wrote a post here advocating greater transparency in the staffing business and someone left the following comment: "Graphic design is a tough business. That being said, seeing positions posted for a web designer that knows Flash, web design, and... Sun, 15 Feb 2009 15:19:15 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1927 Matthew Grant Design Design Management Flash Interactive Design Marketing Management Project Management Web Analytics http://blogs.aquent.com/aquentblog/2009/02/demand_innovation_and_opportunity_the_interactive_talent_market.html A recent survey we conducted with the American Marketing Association showed that, even though most marketers are turning to online marketing for salvation in these dark times, they are finding themselves in a bind because they don't want to outsource... Fri, 13 Feb 2009 20:11:36 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1924 Matthew Grant Careering Design Management Events Marketing Management New vs Old Media SEO Web Analytics http://blogs.aquent.com/aquentblog/2008/10/defining_the_good_agency.html T'other day Amber over at Altitude wrote a post called, "5 Things Good Agencies Do (And one they don't)." She is talking here about any kind of agency - PR, Web, Marketing, etc. - but it struck me that the... Tue, 28 Oct 2008 18:46:04 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1706 Matthew Grant Agencies Design Management Ethics Social Media http://blogs.aquent.com/aquentblog/2008/10/how_do_you_measure_the_impact_of_creative.html Five long years ago, I wrote a piece entitled, "Return on Creative." The crux of that essay was that design was critical to business success and, naturally, that a clear understanding of business principles and a focus on creating value... Mon, 20 Oct 2008 17:44:34 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1686 Matthew Grant Creativity Design Design Management Interactive Design http://blogs.aquent.com/aquentblog/2008/08/if_this_is_the_future_of_desig.html NPR ran a story this morning entitled, "Crowd Sourcing Turns Business On Its Head," in which it reported on a sneaker company that asks customers to design potential new shoes, posts the designs so that folks can vote on their... Wed, 20 Aug 2008 15:30:43 EST tag:blogs.aquent.com,2008:/thetalentblog//5.366 Matthew Grant Creativity Design Design Management History http://blogs.aquent.com/aquentblog/2008/08/betrayal_of_everything_we_stan.html We're in the process of rethinking our on-line presence/strategy and redesigning our website. We've already changed the homepage fairly drastically and continue to experiment with it, even as we reconsider our whole approach. As part of the experimentation, I started... Fri, 01 Aug 2008 20:09:49 EST tag:blogs.aquent.com,2008:/thetalentblog//5.357 Matthew Grant Aquent Careering Design Design Management Ethics New vs Old Media Social Networking Trends http://blogs.aquent.com/aquentblog/2008/06/the_digital_people_vs_the_trad.html If you're reading this blog, then you probably read this story in ADWEEK, "Agencies Seek the Right Mix." If you didn't read it, the article describes a kind of power shift in agencies from the "traditional creatives" to the "digital... Tue, 01 Jul 2008 01:29:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.340 Matthew Grant Advertising Agencies Aquent Creativity Design Design Management History Interactive Design Trends http://blogs.aquent.com/aquentblog/2008/06/how_much_does_your_boss_make.html Aquent and the AIGA, in cooperation with Communication Arts magazine, recently published a survey of design salaries for the US. Aside from showing how much people make in different design roles, it also comes with a handy salary calculator. Analysis... Thu, 19 Jun 2008 20:54:39 EST tag:blogs.aquent.com,2008:/thetalentblog//5.336 Matthew Grant Aquent Careering Design Design Management Talent Talent Spotlight Trends http://blogs.aquent.com/aquentblog/2008/06/clients_in_every_direction_the.html "When you're a project manager, everyone's your client," says Sheila D'Aniello, a web project manager represented by Aquent's Chicago Office. After initially launching her career in the world of broadcast journalism some years back, Sheila increasingly found herself taking on... Wed, 11 Jun 2008 20:56:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.333 Matthew Grant Aquent Careering Design Management Marketing Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2008/02/needtoknow_technology_trends_f.html Yesterday - February 7, 2008, in case you are reading this in the far, distant future - Aquent hosted a webcast on changes in creative technology (like InDesign, Acrobat, etc.), that not only have an impact on the type of... Fri, 08 Feb 2008 15:47:54 EST tag:blogs.aquent.com,2008:/thetalentblog//5.289 Matthew Grant Aquent Creativity Design Management Marketing Management Trends http://blogs.aquent.com/aquentblog/2007/12/plan_on_going_global_with_your.html As part of the follow-up to webcast Aquent sponsored devoted to Seven Key Insights for Global Marketing and Brand Management, I called up Sarah Schuh who is general manager of Aquent's Multilingual Communications offering. Sarah has been working in the... Fri, 07 Dec 2007 15:31:49 EST tag:blogs.aquent.com,2007:/thetalentblog//5.272 Matthew Grant Aquent Design Management Globalization Interactive Design Marketing Marketing Management Podcast Trends http://blogs.aquent.com/aquentblog/2007/11/william_lunderman_on_brand_des.html (Note: I had to repost this entry without the Odeo player due to a technical glitch. If I can fix it I will. - Matt)William Lunderman is VP of Global Strategic Brand Design at Colgate-Palmolive. He's thus far led quite... Wed, 28 Nov 2007 21:22:34 EST tag:blogs.aquent.com,2007:/thetalentblog//5.268 Matthew Grant Branding Careering Design Management Globalization Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_2.html In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. Carol discusses how she makes sure that her team is using the marketing channels most preferred... Thu, 27 Sep 2007 16:07:09 EST tag:blogs.aquent.com,2007:/thetalentblog//5.248 Matthew Grant Aquent Branding Careering Copywriting Design Design Management In-House Interactive Design Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_1.html In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel"... Thu, 27 Sep 2007 14:42:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.247 Matthew Grant Aquent Copywriting Creativity Design Design Management In-House Interactive Design Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c.html In conjunction with the webcast we're presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then... Thu, 27 Sep 2007 14:29:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.246 Matthew Grant Aquent Branding Copywriting Creativity Design Design Management In-House Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/high_quality_low_cost_keys_to.html Terence Thompson and Katie Kenney are in-house creative services managers who utilize Aquent resources. Terence, who has specialized in consumer packaging for over 25 years and is an Aquent contractor himself, is a studio manager of internal design resources at... Thu, 13 Sep 2007 20:38:27 EST tag:blogs.aquent.com,2007:/thetalentblog//5.241 Matthew Grant Design Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/08/marketing_vs_finance_a_podcast.html A few months back I created and posted a podcast here on producing successful creative briefs. Now I've returned to the podcasting arena with another podcast on the tensions between Marketing and Finance. As you can hear for yourself, I... Fri, 24 Aug 2007 03:19:36 EST tag:blogs.aquent.com,2007:/thetalentblog//5.232 Matthew Grant Careering Design Management Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/07/does_humor_belong_in_marketing.html A few years back, Aquent began producing videos featuring expert opinions on issues faced by designers and marketers. One of those videos, which we created to coincide with Halloween, was called, "Transformational Marketing," and lovingly parodied a certain vulpine form... Wed, 11 Jul 2007 19:44:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.220 Matthew Grant Advertising Aquent Design Management http://blogs.aquent.com/aquentblog/2007/05/ban_all_brainstorming.html Richard at adliterate really hates brainstorming. He believes it is the enemy of creativity and a time-wasting generator of bad ideas. I think he's got a point. What do you think? Image courtesy of ambientfusion.... Thu, 24 May 2007 13:14:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.197 Matthew Grant Creativity Design Design Management http://blogs.aquent.com/aquentblog/2007/05/first_ever_aquent_podcast_talk.html Following last week's AMA webcast, Successful Creative Briefs: Linking Business Objectives and Creative Strategies, sponsored by Aquent, we convened a virtual roundtable to continue the discussion of best practices in producing effective creative briefs. Our panelists were: Andy Epstein -... Mon, 21 May 2007 20:40:39 EST tag:blogs.aquent.com,2007:/thetalentblog//5.195 Matthew Grant Design Design Management In-House Podcast