http://blogs.aquent.com/aquentblog/ work inspired en-us Sun, 07 Sep 2008 06:40:40 EST Sun, 07 Sep 2008 06:40:40 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Commercial 4.25 60 http://blogs.aquent.com/aquentblog/2008/08/we_probably_cant_give_you_what.html I know you're not supposed to come right out and say that, but what if it's true? You see, the vast majority of people who contact Aquent looking for work will not be placed by us. This is especially true... Thu, 21 Aug 2008 18:32:47 EST tag:blogs.aquent.com,2008:/thetalentblog//5.367 Matthew Grant Aquent Careering Data Analytics Job Search http://blogs.aquent.com/aquentblog/2008/06/give_it_away_part_2.html On the "giving it away as a business strategy"-front, check out this WSJ article on Google offering a free tool to measure web hits. I quote, "Existing ad-serving systems don't currently provide detailed Web-audience data about the sites where they... Wed, 25 Jun 2008 23:31:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.339 Matthew Grant Advertising Data Analytics Market Research Marketing New vs Old Media Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/05/did_you_know.html I saw this video on DeanHunt.com. Well, actually, Dean posted a slightly earlier version of it. The one below dates from June 2007: The main point seems to be that the world is bigger, more connected, and changing faster than... Mon, 05 May 2008 18:43:53 EST tag:blogs.aquent.com,2008:/thetalentblog//5.321 Matthew Grant Careering Data Analytics Globalization History New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/04/5_keys_to_successful_loyalty_p.html If you talk to marketers who have run customer loyalty programs, they can pretty quickly tell you the basic keys to program success. I've set them out as best I can here, though I recommend reading the last key first.... Wed, 16 Apr 2008 18:41:00 EST tag:blogs.aquent.com,2008:/thetalentblog//5.316 Matthew Grant Aquent Data Analytics Marketing Marketing Management Talent http://blogs.aquent.com/aquentblog/2007/12/getting_the_most_from_your_seg.html "If you're not thinking segmentation, then you're not thinking," Ted Levitt of the Harvard Business School supposedly quipped. While every marketer would readily agree with him, getting segmentation right can be as challenging as it is necessary - and getting... Thu, 13 Dec 2007 16:14:55 EST tag:blogs.aquent.com,2007:/thetalentblog//5.274 Matthew Grant Aquent Careering Data Analytics Market Research Marketing Management Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/11/jim_sterne_the_emetrics_summit.html Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other... Wed, 21 Nov 2007 22:26:16 EST tag:blogs.aquent.com,2007:/thetalentblog//5.267 Matthew Grant Careering Data Analytics Interactive Design Market Research Marketing Marketing Management Podcast Web Analytics http://blogs.aquent.com/aquentblog/2007/11/eric_t_peterson_on_the_emetric.html I spoke with Eric T. Peterson about a month ago as he was on his way to the eMetrics Summit in Washington, DC. With the summit now behind us, Eric was kind enough to speak with me again on his... Thu, 01 Nov 2007 19:35:19 EST tag:blogs.aquent.com,2007:/thetalentblog//5.260 Matthew Grant Data Analytics Events Trends Web Analytics http://blogs.aquent.com/aquentblog/2007/05/honing_your_communications_ski.html Jeffrey Emenecker is the president of the Analytics Group at Aspen Marketing Service, a Chicago-based firm with offices around the country and an impressive client list. [Disclosure: Aspen Marketing Services also happens to be a client of Aquent's.] Jeffrey has... Wed, 23 May 2007 18:57:12 EST tag:blogs.aquent.com,2007:/thetalentblog//5.196 Matthew Grant Careering Data Analytics Market Research http://blogs.aquent.com/aquentblog/2007/02/eric_peterson_web_analytics_de.html Aquent (the company this blogger works for) is sponsoring an AMA Webinar on March 6, 2007 at 10:00am PST/1:00pm EST entitled, "Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts." The presenter will... Fri, 09 Feb 2007 20:48:03 EST tag:blogs.aquent.com,2007:/thetalentblog//5.140 Matthew Grant Aquent Data Analytics Market Research http://blogs.aquent.com/aquentblog/2006/12/marketing_innovation_vs_produc.html Bringing an innovative product to market is the best way to increase revenue growth for consumer packaged goods companies, but it's not always possible to load your product pipeline with breakthrough offerings. Fear not, for a recent study [registration required]... Sat, 09 Dec 2006 03:15:45 EST tag:blogs.aquent.com,2006:/thetalentblog//5.112 Matthew Grant Data Analytics Market Research Trends http://blogs.aquent.com/aquentblog/2006/12/information_design_and_visual.html My research on Amaznode (see this post) reminded me that there are a lot of folks out there working on innovative and practical ways to display complex sets of data and networks of information. While I thought I was so... Fri, 01 Dec 2006 21:21:37 EST tag:blogs.aquent.com,2006:/thetalentblog//5.110 Matthew Grant Data Analytics Market Research http://blogs.aquent.com/aquentblog/2006/10/are_you_driven_by_data.html At a time when firms in many industries offer similar products and use comparable technologies, business processes are among the few remaining points of differentiation--and analytics competitors wring every last drop of value from those processes. This according to the... Tue, 31 Oct 2006 15:18:16 EST tag:blogs.aquent.com,2006:/thetalentblog//5.96 Matthew Grant Data Analytics