http://blogs.aquent.com/aquentblog/ work inspired en-us Mon, 16 Nov 2009 14:33:56 EST Mon, 16 Nov 2009 14:33:56 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2009/11/client_spotlight_october_17.html Mon, 16 Nov 2009 14:28:01 EST tag:blogs.aquent.com,2009:/aquentblog//11.2222 Jennifer van Amerom Agencies Aquent Creativity Practice: Online Marketing SEO Social Media http://blogs.aquent.com/aquentblog/2009/07/digital_angel_to_the_rescue_1.html Hi All, WOW, I am going to write blogs, and it took me (big intake of breath) 5 times to pass my English "O' level ! so please forgive the future grammar.My name is Steve or Stevie or "Digital Angel"... Mon, 20 Jul 2009 12:32:04 EST tag:blogs.aquent.com,2009:/aquentblog//11.2120 Steven Hutson Aquent Aquent News At work Blogging Candidate attraction strategies Career Celebrities Comedy Creativity Design Local Networking Events Publishing Recruiting Social Media Social Networking Talent Technology http://blogs.aquent.com/aquentblog/2009/03/microsoft_in_a_space_id_never_expect.html Thu, 19 Mar 2009 16:32:12 EST tag:blogs.aquent.com,2009:/agiblog//8.1995 Chris Smith Creativity Publishing Technology Video Web Design http://blogs.aquent.com/aquentblog/2009/03/microsoft_in_a_space_i_would_have_never_considered.html Sometimes you see uses of technology that you've never considered - from vendors you would never expect. That happened today with a totally unconventional use of Silverlight for use with document management and repurposing content - print content. I thought... Thu, 19 Mar 2009 08:53:29 EST tag:blogs.aquent.com,2009:/agiblog//8.1996 Chris Smith Creativity Publishing Technology Web Design http://blogs.aquent.com/aquentblog/2009/03/microsoft_mix_thoughts_and_impressions_for_the_creative_design_marketing_community.html Microsoft has made some pretty significant announcement here in Las Vegas today that will impact the way you communicate on-line, develop Web and interactive content - and event how you think about what is on-line and what is a desktop... Wed, 18 Mar 2009 23:17:04 EST tag:blogs.aquent.com,2009:/agiblog//8.1994 Chris Smith Creativity Publishing Technology Web Design http://blogs.aquent.com/aquentblog/2009/03/kindle_meets_the_iphone.html Last week I discussed the Kindle as just the start of electronic distribution. The folks at Amazon have now released an iPhone application, allowing you to view and access eBooks. While this is nothing surprising - the cool capability is... Mon, 09 Mar 2009 10:16:00 EST tag:blogs.aquent.com,2009:/agiblog//8.1980 Chris Smith Creativity Publishing Technology http://blogs.aquent.com/aquentblog/2009/03/interweb_the_rainbow_or_design_as_ambient_arrangement.html Ms. Pistachio was the first to alert me, via Twitter, natch, that Skittles had gone all Social Media on us. Sure as shootin', the current (March 2, 2009) Skittles.com is a mash-up of social media sites where the name of... Wed, 04 Mar 2009 19:45:21 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1975 Matthew Grant Creativity Design Interactive Design New vs Old Media Social Media Trends http://blogs.aquent.com/aquentblog/2009/03/is_the_recession_making_us_soft.html I've commented on this before, but the Rebranding Bandwagon just refuses to slow its roll. It seems like every day more and more major consumer product brands are slapping on a happy face to combat the mid-depression blues. Past approaches... Tue, 03 Mar 2009 17:15:45 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1977 Creativity History Trends http://blogs.aquent.com/aquentblog/2009/02/geeking_out_with_facebook_notes.html This post contributed by Joe Rinaldi, Aquent Agent in Philadelphia. From the New York Times to network news, Facebook "Notes" (25 Things, 15 albums, A-Zed iTunes) are a hot topic. A recent favorite, the "Album Cover Generator," has people not... Thu, 26 Feb 2009 21:16:11 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1962 Creativity Design Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/02/is_this_downturn_less_bad_for_the_creative_class.html I heard Richard Florida on the radio this morning. You may remember him as the author of The Rise of the Creative Class, which traced "the fundamental theme that runs through a host of seemingly unrelated changes in American society:... Mon, 23 Feb 2009 16:44:24 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1948 Matthew Grant Careering Creativity Design History Job Search Trends http://blogs.aquent.com/aquentblog/2009/02/jack_goldenberg_is_a_creative.html Talent Spotlight Jack Goldenberg is a creative copywriter represented by agent Randi Martin in Aquent's New Jersey office who, since cracking into the industry over 30 years ago, has served as the creative muscle behind such influential product launches as... Sat, 21 Feb 2009 19:35:03 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1943 Advertising Careering Copywriting Creativity Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2009/02/interactive_advertising_and_the_dearth_of_creativity.html A couple weeks ago, Mr. Randall Rothenberg published a manifesto on interactive advertising creativity, which I missed at the time but discovered thanks to a post by Alan Wolk on whether or not creativity still matters. Mr. Rothenberg's lengthy (by... Mon, 16 Feb 2009 17:03:26 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1929 Matthew Grant Advertising Agencies Branding Creativity Interactive Design New vs Old Media http://blogs.aquent.com/aquentblog/2009/02/attract_without_distracting_the_challenge_of_interactive_design.html Talent Spotlight Jon Billett is a designer represented by Aquent's Philadelphia office who has spent the last several years making the transition from print to web. Of the work he's done that you may have seen are a set of... Thu, 12 Feb 2009 17:55:17 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1923 Matthew Grant Careering Creativity Design Flash Interactive Design Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2009/02/mapping_a_brands_genome_pepsi_and_the_universal_principals_of_design.html AdAge published a story yesterday on what is supposedly Arnell's design strategy brief for the new Pepsi logo. As that article states, it is unclear whether is this a viral hoax or what but, if you haven't read through it,... Thu, 12 Feb 2009 16:45:22 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1920 Matthew Grant Branding Creativity History Viral Marketing http://blogs.aquent.com/aquentblog/2009/02/do_you_have_a_portfolio_site.html If you're a designer of any variety and don't have a portfolio site, I have one question for you: Why not? If you do have a portfolio site and you think that others would be impressed or inspired by it,... Wed, 11 Feb 2009 15:45:13 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1915 Matthew Grant Careering Creativity Interactive Design Job Search Resumes http://blogs.aquent.com/aquentblog/2009/02/just_because_the_technology_exists_doesnt_mean_you_have_to_use_it_-_erik_hauser_on_the_state_of_expe.html Well, I'm back in the podcast saddle (thought I did one in September, but turns out I've maintained radio silence since May - yikes!) and talking with my friend Erik Hauser (with whom I've spoken once or twice before. Erik... Tue, 10 Feb 2009 21:35:17 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1913 Matthew Grant Careering Creativity Experiential Marketing New vs Old Media Podcast Social Media Trends http://blogs.aquent.com/aquentblog/2009/02/dude_who_works_for_aquent_co-wrote_episode_of_scrubs.html On Tuesday, February 10, be sure to check out "My Comedy Show," the highly anticipated Scrubs episode co-written by Devin O. Mahoney and Aquent copywriting talent, Chris Rego Marquiis! At least 10 people expressed excitement about the episode here, but... Fri, 06 Feb 2009 21:24:22 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1906 Copywriting Creativity Talent http://blogs.aquent.com/aquentblog/2009/01/streaming_video_big_draw_for_inauguration_watchers.html A small pack of my colleagues gathered around a computer monitor in our office on Tuesday to watch the inauguration ceremony. To make certain we didn't miss a beat, we had a Silverlight stream in one window and a Flash... Thu, 22 Jan 2009 16:25:32 EST tag:blogs.aquent.com,2009:/agiblog//8.1870 Chris Smith Creativity Technology Video Web Design http://blogs.aquent.com/aquentblog/2009/01/stop_me_before_i_tweet_again.html About a month ago, I copped to an emerging Twitter addiction. In the meantime, it's gotten worse, but I think it's about to get better. It got worse when I found myself going on Twitter in the middle of the... Tue, 13 Jan 2009 16:23:33 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1840 Matthew Grant Creativity History Marketing New vs Old Media Public Relations Social Media Social Networking http://blogs.aquent.com/aquentblog/2009/01/there_really_is_something_to_be_said_for_good_packaging_design.html I have always been a fan of really good packaging design. And although I have certainly never been a packaging designer, on every trip to the supermarket I become the ever critical compere of my own packaging design awards show!... Thu, 08 Jan 2009 16:20:20 EST tag:blogs.aquent.com,2009:/aquentoracle//6.1828 Paul Slezak Creativity Design Industry Resources Trends http://blogs.aquent.com/aquentblog/2009/01/aquent_you0.html One distinguishing characteristic of Aquent has always been our entrepreneurial spirit. That spirit, at its best, expresses itself as independence, self-reliance, creativity, and the desire to serve others. In this vein, we've developed a corporate culture that seeks these attributes... Thu, 08 Jan 2009 15:48:05 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1830 Matthew Grant Aquent Branding Careering Creativity http://blogs.aquent.com/aquentblog/2008/12/its_all_about_fit.html We have found again and again that if a placement doesn't work out, it's not because our talent lacked the necessary skills or experience. Instead, it's because their style and personality didn't click with the environment and/or the team at... Tue, 23 Dec 2008 21:20:28 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1809 Matthew Grant Aquent Careering Creativity Interviewing Job Search http://blogs.aquent.com/aquentblog/2008/12/get_hip_to_inbound_marketing.html If you don't know what inbound marketing is, then let the clever and, as it turns out, funny folk over at HubSpot school ya with this edutaining video:... Mon, 08 Dec 2008 15:48:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1780 Matthew Grant Advertising Creativity Marketing New vs Old Media SEO Social Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/12/please_critique_me.html A web design firm based in North Carolina, OnWired, has set up a site called Please Critique Me where, "designers can submit their work and have it reviewed (albeit publicly) by one of their industry peers." Seems like an interesting... Mon, 01 Dec 2008 14:59:47 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1765 Matthew Grant Creativity Design Interactive Design Market Research Social Networking http://blogs.aquent.com/aquentblog/2008/11/can_good_design_also_be_ugly.html Interesting post on 37signals' Signal vs. Noise blog on "Why the Drudge Report is one of the best designed sites on the web." "To clarify," the post's author writes, "my definition of design goes beyond aesthetic qualities and into areas... Thu, 20 Nov 2008 16:53:13 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1752 Matthew Grant Creativity Design History Interactive Design http://blogs.aquent.com/aquentblog/2008/11/copyright_or_copyfight.html Cory Doctorow recently published an essay, "Why I Copyfight." His basic point is that sharing knowledge, stories, music, etc. is an essential part of human culture (in this, his arguments echo those of Jonathan Lethem), but that internet technology has... Mon, 17 Nov 2008 21:07:12 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1748 Matthew Grant Content and Content Management Copywriting Creativity Ethics History http://blogs.aquent.com/aquentblog/2008/11/5_video_guides_to_social_media_and_social_media_marketing.html Enough scribbling about social media and the marketing associated therewith. Here are 5 (count 'em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it.... Tue, 11 Nov 2008 14:34:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1732 Matthew Grant Creativity Marketing Marketing Management New vs Old Media Social Media Social Networking Viral Marketing http://blogs.aquent.com/aquentblog/2008/11/2_links_for_monday.html The first link cometh unto thee courtesy of Johnny Holland Magazine. It's a post by Adrian Chan entitled, "A Social Interaction Primer." Adrian's main point is that design of social media must focus on user interests, not user needs. Worth... Mon, 03 Nov 2008 19:15:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1714 Matthew Grant Creativity Design Interactive Design Social Media http://blogs.aquent.com/aquentblog/2008/10/how_do_you_measure_the_impact_of_creative.html Five long years ago, I wrote a piece entitled, "Return on Creative." The crux of that essay was that design was critical to business success and, naturally, that a clear understanding of business principles and a focus on creating value... Mon, 20 Oct 2008 17:44:34 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1686 Matthew Grant Creativity Design Design Management Interactive Design http://blogs.aquent.com/aquentblog/2008/10/semi-overwhelming_list_of_resources_for_designers.html Thanks to a "re-tweet" by DamienBasile of something ur-tweeted by adellecharles, I present you with this super-extensive and semi-overwhelming list of design resources compiled by a young designer in Hawaii. Some of this stuff I'd heard of, some not. Still,... Thu, 09 Oct 2008 16:13:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1668 Matthew Grant Blogging Creativity Design Flash Interactive Design http://blogs.aquent.com/aquentblog/2008/09/the_night_i_met_paul_newman.html Mon, 29 Sep 2008 14:10:54 EST tag:blogs.aquent.com,2008:/agiblog//8.1638 Chris Smith Creativity http://blogs.aquent.com/aquentblog/2008/09/do_what_you_love_and_the_money_will_follow_right.html I used to listen to the Talking Heads a lot. In fact, these lyrics from their song, "Found a Job," echo down the corridors of my mind to this day: "If your work isn't what you love,/ then something isn't... Fri, 26 Sep 2008 17:31:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1634 Matthew Grant Careering Creativity Design Job Search http://blogs.aquent.com/aquentblog/2008/09/a_dose_of_snark.html As I mentioned towards the end of this post, the French marketing genius Clotaire Rapaille discovered that the brand essence of the "US Presidency" is "cheap entertainment." Ever since I heard that, I have never doubted it, and every subsequent... Mon, 15 Sep 2008 19:54:01 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1572 Matthew Grant Branding Creativity History Public Relations http://blogs.aquent.com/aquentblog/2008/09/inbound_marketing_summit_-_i_was_there_and_my_brain_hurts.html I was out of the office yesterday attending the Inbound Marketing Summit at the behest of Ann Handley, esteemed editorial doyenne at MarketingProfs. You can view videos of the presentations here, but, for your convenience, I'm happy to provide the... Tue, 09 Sep 2008 14:51:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1553 Matthew Grant Creativity Design Events History Interactive Design Marketing New vs Old Media SEO Social Networking Trends http://blogs.aquent.com/aquentblog/2008/09/a_list_of_incredible_photoshop.html Brian over at Elite by Design posted this list of 23 Incredible Photoshop Tutorials way back in March but I just stumbled upon it today. I was especially intrigued by the glass ball tutorial and the one on creating 3D... Fri, 05 Sep 2008 20:40:10 EST tag:blogs.aquent.com,2008:/thetalentblog//5.375 Matthew Grant Creativity Design Interactive Design http://blogs.aquent.com/aquentblog/2008/09/id_rather_be_smashing.html SMASHING Magazine, that is. I wrote about this amazing resource for designers of all ilk back in April but then was reminded of it's magnificence once again after seeing it on theweblist.net (a cool and informative snapshot of popular pages... Thu, 04 Sep 2008 15:19:42 EST tag:blogs.aquent.com,2008:/thetalentblog//5.374 Matthew Grant Creativity Design Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/09/random_cool_creative_web_toy.html Don't know if y'all use StumbleUpon, but a graphic designer we represent turned me on to it and it is addictive. Basically, you sign up, choose your areas of interest, install a button in your browser, and are fed as... Wed, 03 Sep 2008 18:12:35 EST tag:blogs.aquent.com,2008:/thetalentblog//5.373 Matthew Grant Creativity Interactive Design New vs Old Media Viral Marketing http://blogs.aquent.com/aquentblog/2008/08/photosynth_is_up_and_running_t.html Photosynth, which I wrote about after seeing this amazing TED conference demo reel, is finally available for the technophilic masses. Not on the Mac, however (insert "sad-face" emoticon here). Nevertheless, I will grant that the Microsofty's have a sense of... Fri, 22 Aug 2008 15:30:06 EST tag:blogs.aquent.com,2008:/thetalentblog//5.369 Matthew Grant Creativity Design Interactive Design New vs Old Media Trends http://blogs.aquent.com/aquentblog/2008/08/if_this_is_the_future_of_desig.html NPR ran a story this morning entitled, "Crowd Sourcing Turns Business On Its Head," in which it reported on a sneaker company that asks customers to design potential new shoes, posts the designs so that folks can vote on their... Wed, 20 Aug 2008 15:30:43 EST tag:blogs.aquent.com,2008:/thetalentblog//5.366 Matthew Grant Creativity Design Design Management History http://blogs.aquent.com/aquentblog/2008/07/hows_your_web_presence.html A friend of mine had gotten kind of burnt out at his job and had reached the point where he was pretty much phoning it in. Then one day, he up and decided that, if he was going to continue... Wed, 02 Jul 2008 02:55:39 EST tag:blogs.aquent.com,2008:/thetalentblog//5.341 Matthew Grant Aquent Creativity Design Experiential Marketing Interactive Design New vs Old Media Public Relations http://blogs.aquent.com/aquentblog/2008/06/the_digital_people_vs_the_trad.html If you're reading this blog, then you probably read this story in ADWEEK, "Agencies Seek the Right Mix." If you didn't read it, the article describes a kind of power shift in agencies from the "traditional creatives" to the "digital... Tue, 01 Jul 2008 01:29:55 EST tag:blogs.aquent.com,2008:/thetalentblog//5.340 Matthew Grant Advertising Agencies Aquent Creativity Design Design Management History Interactive Design Trends http://blogs.aquent.com/aquentblog/2008/05/first_solo_cast_whither_the_we.html As a follow-up to our webcast with Lance Loveday and Sandra Niehaus, I thought I would proffer my two cents on ways that the evolution of the web is and will affect careers in web design. It's the first time... Fri, 23 May 2008 13:42:18 EST tag:blogs.aquent.com,2008:/thetalentblog//5.327 Matthew Grant Aquent Careering Content and Content Management Creativity History Interactive Design New vs Old Media Podcast SEO Trends Web Analytics http://blogs.aquent.com/aquentblog/2008/05/getting_on_sally_hogsheads_rad.html Sally Hogshead is the author of Radical Careering, a book that "helps you visualize your no-compromises future, so you can start to build it, piece by piece." I came across Sally's work via Ad Age where she writes a career-oriented... Mon, 19 May 2008 17:51:52 EST tag:blogs.aquent.com,2008:/thetalentblog//5.326 Matthew Grant Blogging Careering Creativity Interactive Design Public Relations Trends http://blogs.aquent.com/aquentblog/2008/05/i_love_aquents_creative_direct.html You know how I wrote the other day that "people make the difference" at Aquent? Well, a week later, I still think it's true! But you know, it's not just me. When we ask Aquent employees what they like best... Thu, 08 May 2008 18:06:31 EST tag:blogs.aquent.com,2008:/thetalentblog//5.322 Matthew Grant Aquent Blogging Creativity History Marketing http://blogs.aquent.com/aquentblog/2008/04/voices_of_aquent.html At the end of last year I wrote a post proclaiming that I was going to make this blog more about Aquent. As part of that effort, I've wanted to introduce more and more voices from around the company into... Wed, 30 Apr 2008 14:23:22 EST tag:blogs.aquent.com,2008:/thetalentblog//5.319 Matthew Grant Aquent Blogging Content and Content Management Creativity http://blogs.aquent.com/aquentblog/2008/04/a_simply_smashing_resource_for.html Random searching in Google brought me to this site: Smashing Magazine. Created by two German fellows (they live in Germany, anyway), who claim that, "Our aim is to inform our readers about the latest trends and techniques in web-development -... Tue, 08 Apr 2008 14:44:24 EST tag:blogs.aquent.com,2008:/thetalentblog//5.314 Matthew Grant Creativity Design Interactive Design Trends http://blogs.aquent.com/aquentblog/2008/04/dropping_seo_science.html The other day when I posted Laurie Baldwin's thoughts on the five things that people forget about SEO and SEM, I forgot to mention the sixth thing: you can rap about it. The fellow who made this, Chuck Lewis, is... Fri, 04 Apr 2008 14:26:38 EST tag:blogs.aquent.com,2008:/thetalentblog//5.313 Matthew Grant Creativity Interactive Design Marketing SEO Viral Marketing http://blogs.aquent.com/aquentblog/2008/03/new_podcast_erik_hauser_talks.html Ever since I spoke to Erik Hauser last year I've been looking for an opportunity to speak with him again. He's optimistic, he's infectiously enthusiastic, and he has a lot to say on a lot of different topics almost any... Fri, 28 Mar 2008 19:03:50 EST tag:blogs.aquent.com,2008:/thetalentblog//5.310 Matthew Grant Advertising Branding Careering Creativity Experiential Marketing Interviewing Job Search Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/the_coolest_thing_ever.html Maybe I was just desperate, but, in order to come up with a blog post today, I went to Google and searched for the coolest thing ever. That search led me to this site, Webware, which features, "Cool Web 2.0... Thu, 27 Mar 2008 20:25:02 EST tag:blogs.aquent.com,2008:/thetalentblog//5.309 Matthew Grant Creativity Design New vs Old Media http://blogs.aquent.com/aquentblog/2008/03/brains_on_brands_part_2_straw.html In Part 1 of our podcast interview with James Intriligator, Senior Lecturer in Psychology at the University of Wales in Bangor, we talked about branding, loyalty, and consumer psychology. In Part 2, we discuss personae and customer motivation, different neuormarketing... Mon, 17 Mar 2008 19:50:06 EST tag:blogs.aquent.com,2008:/thetalentblog//5.305 Matthew Grant Branding Careering Creativity Design Experiential Marketing History Interactive Design Marketing Podcast Trends http://blogs.aquent.com/aquentblog/2008/03/designer_vs_stylist_a_timeless.html Way back in late 2001, Adam Greenfield published an essay entitled, "The Bathing Ape Has No Clothes (and other notes on the distinction between style and design). In this essay, he posits "problem-solving within constraints" as an essential component of... Tue, 11 Mar 2008 21:05:26 EST tag:blogs.aquent.com,2008:/thetalentblog//5.302 Matthew Grant Creativity Design History Interactive Design Trends http://blogs.aquent.com/aquentblog/2008/03/ron_leland_on_brand_architectu.html Ron Leland of Real Life Brand Architecture is an architect by training, a surfer by vocation, and happens to be the president of the Orange County Chapter of the AIGA. He's an enthusiastic, reflective, and interesting guy who has... Wed, 05 Mar 2008 18:56:48 EST tag:blogs.aquent.com,2008:/thetalentblog//5.301 Matthew Grant Branding Careering Creativity Design Podcast http://blogs.aquent.com/aquentblog/2008/02/aquent_and_the_story_of_my_lif.html Since we Aquenters are strewn liberally across the globe, we need to make a special effort to get everybody together and remind ourselves that the wide world of Aquent includes many more folks than we see around our particular office... Mon, 11 Feb 2008 16:41:08 EST tag:blogs.aquent.com,2008:/thetalentblog//5.290 Matthew Grant Aquent Blogging Careering Creativity http://blogs.aquent.com/aquentblog/2008/02/needtoknow_technology_trends_f.html Yesterday - February 7, 2008, in case you are reading this in the far, distant future - Aquent hosted a webcast on changes in creative technology (like InDesign, Acrobat, etc.), that not only have an impact on the type of... Fri, 08 Feb 2008 15:47:54 EST tag:blogs.aquent.com,2008:/thetalentblog//5.289 Matthew Grant Aquent Creativity Design Management Marketing Management Trends http://blogs.aquent.com/aquentblog/2008/02/friday_fun_videos_that_make_fu.html The other day, a colleague turned me on to this video: It was created by the very talented illustrator, Kyle T. Webster, and somehow I missed it when it was posted on about a million blogs and other sites. Look,... Fri, 01 Feb 2008 20:41:33 EST tag:blogs.aquent.com,2008:/thetalentblog//5.286 Matthew Grant Careering Creativity Ethics Viral Marketing http://blogs.aquent.com/aquentblog/2008/01/back_to_the_blog.html Greetings, loyal followers and coincidental visitors of Aquent's Talent Blog! I know I only did one post last week and I extend my heartfelt and sincere apologies for my shortcomings and unworthiness. I'm back in the saddle this week, though,... Mon, 21 Jan 2008 19:36:28 EST tag:blogs.aquent.com,2008:/thetalentblog//5.282 Matthew Grant Aquent Careering Creativity Marketing Talent http://blogs.aquent.com/aquentblog/2007/12/logos_culture_paranoia_and_goo.html Obsessed as I am with the reach of this blog, I wanted to find out if my last post about absinthe had gotten me any Google-love. Turns out the interweb contains a boatload of absinthe-related content, so Ye Olde Talente... Wed, 05 Dec 2007 21:01:38 EST tag:blogs.aquent.com,2007:/thetalentblog//5.271 Matthew Grant Branding Creativity History Marketing http://blogs.aquent.com/aquentblog/2007/12/marketing_a_hallucination_the.html Many years ago, I met a group of people who, having encountered absinthe in Spain and despairing of it's unavailability here in the United States, decided to take matters into their own hands and distill it themselves. The concoction they... Mon, 03 Dec 2007 21:58:18 EST tag:blogs.aquent.com,2007:/thetalentblog//5.270 Matthew Grant Branding Creativity Trends http://blogs.aquent.com/aquentblog/2007/11/small_is_beautiful_or_how_cool.html So here's how things work sometimes. While doing research in preparation for my conversation with William Lunderman, I discovered this interview with him conducted by Debbie Millman. Since her conversation with William tended towards the philosophical, as well as the... Thu, 29 Nov 2007 20:18:32 EST tag:blogs.aquent.com,2007:/thetalentblog//5.269 Matthew Grant Creativity Design New vs Old Media http://blogs.aquent.com/aquentblog/2007/11/brand_narratives_and_other_tal.html The Advertising Research Foundation, which publishes The Journal of Advertising Research, released a white paper last month entitled, "On the Road to a New Effectiveness Model," (you can purchase it from the ARF here), which got written up in Brandweek,... Tue, 20 Nov 2007 17:19:19 EST tag:blogs.aquent.com,2007:/thetalentblog//5.266 Matthew Grant Advertising Branding Copywriting Creativity Marketing Trends http://blogs.aquent.com/aquentblog/2007/10/aquentcom_wishes_you_happy_hal.html Aquent held a contest a few weeks back inviting designers to create a Halloween-themed logo treatment on our homepage. We got about 40 responses and the winning entry, created by Kevin Bonixe, a native of Massachusetts but currently a resident... Wed, 31 Oct 2007 18:51:24 EST tag:blogs.aquent.com,2007:/thetalentblog//5.259 Matthew Grant Aquent Creativity Flash Talent http://blogs.aquent.com/aquentblog/2007/10/podcamp_boston_2_or_why_we_do.html Over the weekend I attended the second annual PodCamp un-conference here in Boston. It was great for a lot of reasons, chief among them being the chance to meet people I've corresponded with or spoken to, but had until... Tue, 30 Oct 2007 14:20:27 EST tag:blogs.aquent.com,2007:/thetalentblog//5.258 Matthew Grant Blogging Creativity New vs Old Media Trends Viral Marketing http://blogs.aquent.com/aquentblog/2007/10/the_greening_of_graphic_design.html As everyone knows, "Green" is in. Even car manufacturers and oil companies are green! If you are a graphic designer and want to get greener, you may be interested in this blog: 101 Things Designers Can Do to Save the... Mon, 22 Oct 2007 18:31:24 EST tag:blogs.aquent.com,2007:/thetalentblog//5.257 Matthew Grant Creativity Design Ethics New vs Old Media Trends http://blogs.aquent.com/aquentblog/2007/10/world_of_warcraft_and_product.html There is plenty of stuff out there that you can read about in-game advertising. What's strange is when games become so popular that they can serve as the setting for real-live commercials, like in this one for Toyota Tacoma: Or... Fri, 12 Oct 2007 16:35:15 EST tag:blogs.aquent.com,2007:/thetalentblog//5.252 Matthew Grant Advertising Creativity Viral Marketing http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_1.html In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel"... Thu, 27 Sep 2007 14:42:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.247 Matthew Grant Aquent Copywriting Creativity Design Design Management In-House Interactive Design Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c.html In conjunction with the webcast we're presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then... Thu, 27 Sep 2007 14:29:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.246 Matthew Grant Aquent Branding Copywriting Creativity Design Design Management In-House Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/changing_the_world_one_gaping.html A friend of mine sent me a link to this gapingvoid post, which contains forty-five random notes assembled by Hugh MacLeod on his experiences creating the site and his thousands of "cartoons drawn on the back of business cards." My... Tue, 11 Sep 2007 20:18:04 EST tag:blogs.aquent.com,2007:/thetalentblog//5.238 Matthew Grant Careering Copywriting Creativity http://blogs.aquent.com/aquentblog/2007/09/idea_generation_for_the_idea_g.html I know that I said that I was not a fan of brainstorming. Be that as it may, there are some clever people, such as Sarah B. at Adaptive Path, who are fans of it. Specifically, she makes the case... Fri, 07 Sep 2007 16:06:08 EST tag:blogs.aquent.com,2007:/thetalentblog//5.237 Matthew Grant Creativity http://blogs.aquent.com/aquentblog/2007/08/erik_hauser_experiential_marke.html If you are a marketer with an eye to the future and you don't know who Erik Hauser is, you've got some catching up to do. Aside from serving as founder and creative director at Swivel Media, who introduced Wells... Wed, 08 Aug 2007 20:02:22 EST tag:blogs.aquent.com,2007:/thetalentblog//5.228 Matthew Grant Creativity Experiential Marketing Trends http://blogs.aquent.com/aquentblog/2007/08/the_great_divide_marketing_and.html Please take a second and visit Aquent.com. I'll wait. Thanks for coming back! Now, based on the homepage, what is it you think we do? Specifically, is it clear that we place so-called, "creatives" - designers, print production artists, writers,... Tue, 07 Aug 2007 15:40:41 EST tag:blogs.aquent.com,2007:/thetalentblog//5.227 Matthew Grant Creativity Design Marketing http://blogs.aquent.com/aquentblog/2007/08/in_defense_of_competitive_desi.html In typical blogging-daisy-chain fashion, I found out via whosucks.com that the folks at Coming Anarchy had posted this new logo for the Japanese Ministry of Defence. Aside from the strange Web 2.0 look and the utter lack of any... Mon, 06 Aug 2007 20:46:25 EST tag:blogs.aquent.com,2007:/thetalentblog//5.226 Matthew Grant Creativity Design Marketing http://blogs.aquent.com/aquentblog/2007/07/career_voyeurism_see_where_cre.html First of all, have I ever mentioned how consistently impressed I am with ADVERTISINGLAB, the self-proclaimed "blog on the future of advertising technology"? Well, if I haven't, let me just say for the record that I find this blog consistently... Thu, 12 Jul 2007 16:09:28 EST tag:blogs.aquent.com,2007:/thetalentblog//5.221 Matthew Grant Careering Creativity Design http://blogs.aquent.com/aquentblog/2007/06/actionscript_php_music_cool.html OK, W+K's new site was an interesting though kind of messy and, dare I say, "ugly," use of Actionscript and database-driven dynamism. By contrast check out this site created by burst Labs. Burst is a company that produces/composes/records/licenses music for... Thu, 14 Jun 2007 14:07:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.211 Matthew Grant Creativity Flash Interactive Design http://blogs.aquent.com/aquentblog/2007/05/ban_all_brainstorming.html Richard at adliterate really hates brainstorming. He believes it is the enemy of creativity and a time-wasting generator of bad ideas. I think he's got a point. What do you think? Image courtesy of ambientfusion.... Thu, 24 May 2007 13:14:35 EST tag:blogs.aquent.com,2007:/thetalentblog//5.197 Matthew Grant Creativity Design Design Management