http://blogs.aquent.com/aquentblog/ work inspired en-us Mon, 13 Jul 2009 17:54:34 EST Mon, 13 Jul 2009 17:54:34 EST http://cyber.law.harvard.edu/rss/rss.html Movable Type Pro 4.33-en 60 http://blogs.aquent.com/aquentblog/2009/07/10_steps_to_make_your_content_a_powerful_asset.html I often work with clients who are overwhelmed by their content, information and digital assets. For many individuals and companies, their content (pictures, text, video, etc) is a mess, a liability and a cost center. It takes focus and effort... Fri, 10 Jul 2009 20:13:42 EST tag:blogs.aquent.com,2009:/aquentblog//11.2110 Noelle McDonald Blogging Content and Content Management Copywriting Practice: Online Marketing http://blogs.aquent.com/aquentblog/2009/02/jack_goldenberg_is_a_creative.html Talent Spotlight Jack Goldenberg is a creative copywriter represented by agent Randi Martin in Aquent's New Jersey office who, since cracking into the industry over 30 years ago, has served as the creative muscle behind such influential product launches as... Sat, 21 Feb 2009 19:35:03 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1943 Advertising Careering Copywriting Creativity Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2009/02/what_are_blogs_good_for.html I didn't need the Fake Steve Jobs to tell me that blogging won't make you rich (though I'm comfortable). And while I do believe that blogging can help you find work, I understand from this ex-CNN head writer/senior producer that... Mon, 09 Feb 2009 17:01:58 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1911 Matthew Grant Blogging Branding Careering Copywriting Job Search http://blogs.aquent.com/aquentblog/2009/02/dude_who_works_for_aquent_co-wrote_episode_of_scrubs.html On Tuesday, February 10, be sure to check out "My Comedy Show," the highly anticipated Scrubs episode co-written by Devin O. Mahoney and Aquent copywriting talent, Chris Rego Marquiis! At least 10 people expressed excitement about the episode here, but... Fri, 06 Feb 2009 21:24:22 EST tag:blogs.aquent.com,2009:/thetalentblog//5.1906 Copywriting Creativity Talent http://blogs.aquent.com/aquentblog/2008/12/are_you_reading_me.html Recent research revealed that, by and large, our clients do not read our marketing materials. Given that I spend a lot of time writing and editing the aforementioned materials, I was somewhat disheartened. The good news was that people overwhelming... Fri, 12 Dec 2008 15:24:05 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1790 Matthew Grant Copywriting Market Research Marketing Social Networking http://blogs.aquent.com/aquentblog/2008/11/copyright_or_copyfight.html Cory Doctorow recently published an essay, "Why I Copyfight." His basic point is that sharing knowledge, stories, music, etc. is an essential part of human culture (in this, his arguments echo those of Jonathan Lethem), but that internet technology has... Mon, 17 Nov 2008 21:07:12 EST tag:blogs.aquent.com,2008:/thetalentblog//5.1748 Matthew Grant Content and Content Management Copywriting Creativity Ethics History http://blogs.aquent.com/aquentblog/2008/07/apparently_the_united_states_i.html Looks like we're in a recession, my fellow Americans (if you happen to live somewhere else, more power to ya!). Home prices are dropping and foreclosures are up. Over 500,000 private sector jobs have evaporated since November 2007. We're even... Sat, 19 Jul 2008 13:29:52 EST tag:blogs.aquent.com,2008:/thetalentblog//5.350 Matthew Grant Advertising Careering Content and Content Management Copywriting Design History Trends http://blogs.aquent.com/aquentblog/2008/04/do_presentations_bore_you.html I am generally bored by presentations, business, academic, or otherwise. I fidget, I doodle, and my comments or questions tend to fall into the "distracting/sometimes comedic" category. And while I've sat through my share of boring presentations, I will freely... Fri, 18 Apr 2008 19:43:32 EST tag:blogs.aquent.com,2008:/thetalentblog//5.317 Matthew Grant Copywriting Design Events Globalization Trends Viral Marketing http://blogs.aquent.com/aquentblog/2008/02/debbie_weil_on_corporate_blogging_a_podcast_experience.html Debbie Weil is a corporate blogging and social media consultant who literally wrote the book on corporate blogging, which she aptly entitled, The Corporate Blogging Book. I had the good fortune of interviewing her the other day on the three... Thu, 28 Feb 2008 07:54:14 EST tag:blogs.aquent.com,2008:/thetalentblog//5.297 Matthew Grant Aquent Blogging Careering Copywriting Podcast http://blogs.aquent.com/aquentblog/2008/02/blogging_101_its_the_links_stu.html Wed, 27 Feb 2008 21:53:54 EST tag:blogs.aquent.com,2008:/thetalentblog//5.296 Matthew Grant Blogging Copywriting History New vs Old Media http://blogs.aquent.com/aquentblog/2007/11/brand_narratives_and_other_tal.html The Advertising Research Foundation, which publishes The Journal of Advertising Research, released a white paper last month entitled, "On the Road to a New Effectiveness Model," (you can purchase it from the ARF here), which got written up in Brandweek,... Tue, 20 Nov 2007 17:19:19 EST tag:blogs.aquent.com,2007:/thetalentblog//5.266 Matthew Grant Advertising Branding Copywriting Creativity Marketing Trends http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_2.html In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. Carol discusses how she makes sure that her team is using the marketing channels most preferred... Thu, 27 Sep 2007 16:07:09 EST tag:blogs.aquent.com,2007:/thetalentblog//5.248 Matthew Grant Aquent Branding Careering Copywriting Design Design Management In-House Interactive Design Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c_1.html In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel"... Thu, 27 Sep 2007 14:42:48 EST tag:blogs.aquent.com,2007:/thetalentblog//5.247 Matthew Grant Aquent Copywriting Creativity Design Design Management In-House Interactive Design Marketing Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/an_aquent_podcast_miniseries_c.html In conjunction with the webcast we're presenting today, I interviewed a few folks we work with and asked them how they coordinate their marketing messages and programs across a variety of media from print to web and beyond. I then... Thu, 27 Sep 2007 14:29:46 EST tag:blogs.aquent.com,2007:/thetalentblog//5.246 Matthew Grant Aquent Branding Copywriting Creativity Design Design Management In-House Marketing Management Podcast http://blogs.aquent.com/aquentblog/2007/09/changing_the_world_one_gaping.html A friend of mine sent me a link to this gapingvoid post, which contains forty-five random notes assembled by Hugh MacLeod on his experiences creating the site and his thousands of "cartoons drawn on the back of business cards." My... Tue, 11 Sep 2007 20:18:04 EST tag:blogs.aquent.com,2007:/thetalentblog//5.238 Matthew Grant Careering Copywriting Creativity http://blogs.aquent.com/aquentblog/2007/06/web_content_how_can_you_tell_i.html Gerry McGovern, an "authority on managing web content as a business asset," posted an interesting article entitled "Impediments to seeing information as a task," in which he makes some interesting claims on establishing the true value of content on the... Thu, 07 Jun 2007 14:17:14 EST tag:blogs.aquent.com,2007:/thetalentblog//5.206 Matthew Grant Blogging Copywriting Trends http://blogs.aquent.com/aquentblog/2007/05/you_can_change_if_you_put_your.html Talent Spotlight: Doreen, Aquent Chicago Doreen's career started in the advertising world. Graduating with a degree in journalism, she spent 4 years in account management at a couple specialty agencies before trying her hand at field marketing management for a... Thu, 17 May 2007 18:10:00 EST tag:blogs.aquent.com,2007:/thetalentblog//5.191 Matthew Grant Aquent Copywriting Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/04/science_and_design.html In December I wrote a post about an eye-tracking study conducted by the folks at MarketingSherpa in conjunction with their research partners at eyetools. That study showed that readers of HTML e-mails would click on almost anything and almost... Thu, 26 Apr 2007 21:06:21 EST tag:blogs.aquent.com,2007:/thetalentblog//5.180 Matthew Grant Copywriting Design Interactive Design http://blogs.aquent.com/aquentblog/2007/03/copywriting_careers_and_depige.html According to Nietzsche, our conscience tells us, "Become what you are" (advice not to be confused with transversal theorist Bryan Reynolds' recommendation to "become what you aren't"). Unfortunately, when you work as a copywriter, it's more likely that you will... Thu, 29 Mar 2007 14:16:00 EST tag:blogs.aquent.com,2007:/thetalentblog//5.162 Matthew Grant Careering Copywriting Talent http://blogs.aquent.com/aquentblog/2007/03/wars_of_words.html "Marketing isn't about us VS them - it is about us AND them. It is not something you do TO a person, but rather something you do FOR them," writes Greg Verdino in a recent post on the bellicose rhetoric... Sat, 24 Mar 2007 15:20:41 EST tag:blogs.aquent.com,2007:/thetalentblog//5.159 Matthew Grant Copywriting Ethics Marketing http://blogs.aquent.com/aquentblog/2007/02/if_you_get_certain_things_wron.html Talent Spotlight! Julane Marx calls herself "a natural editor," although she admits that it's kind of a curse - she can't read the newspaper, for example, without spotting typos. With an MBA and a career that took her through a... Tue, 20 Feb 2007 18:46:08 EST tag:blogs.aquent.com,2007:/thetalentblog//5.144 Matthew Grant Aquent Copywriting Talent Talent Spotlight http://blogs.aquent.com/aquentblog/2007/01/i_am_a_box_of_tide.html When I entered grad school 20 years ago, I got to know a fellow who was just wrapping up his graduate career and preparing to go on the job market. He told me that his personal motto had become, "I... Thu, 25 Jan 2007 15:19:10 EST tag:blogs.aquent.com,2007:/thetalentblog//5.132 Matthew Grant Careering Copywriting Talent http://blogs.aquent.com/aquentblog/2007/01/gino_bona_is_a_winnah.html As every sports fan knows, and has been reported all over the place, Gino Bona won the NFL's "Best Commercial Ever" contest yesterday. Aside from being a "winnah" - as we say here in Ye Olde Newe Englande - and... Thu, 11 Jan 2007 20:14:44 EST tag:blogs.aquent.com,2007:/thetalentblog//5.126 Matthew Grant Aquent Copywriting Talent