Your personal brand, unless you're a creative, isn't really about your identify or logo mark. It includes literally everything you do and say, how people perceive you, and what's out in the intrawebblogstweetlinkedsphere that has your name* on it. If you ARE a creative, than the look and feel and tone of your resume, etc matters a little more, sure, but all the other stuff still matters too.
(*to learn why your name can have blg implications, you should really attend the webcast. I'm tempted to give a spoiler here, but I'll save it)
If you're skeptical about this, consider how quickly you come to like, dislike or detest people on reality television and how we do this based on just a few quick scenes. Remember "The Apprentice"? I started to not like the infamous Omarosa within minutes of the first episode (apologies to members of the Omarosa Fan Club).
So, Tracy, Eric, and I will share some ideas on what you need to do to start figuring out what your brand is, and how to explain that to brand to people who can help you find your next gig, and what your brand looks like online.This is important to do if you're currently job seeking, and probably a good idea if you're happy where you are. After all, any good brand expert will tell you brand management is ongoing and constant.
And the time to start managing your personal brand? Now. Ask Omarosa what that season of the Apprentice was like. She'll agree.






