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Do you need a personal brand? Um, yeah.

Tomorrow I am participating in a panel discussion with two of our very smart and accomplished Practice Directors, Tracy Sinclair, and Eric Waldinger. Our topic? Why and how you should manage your career with a personal brand. (Consider this a well-intended, semi-shameless plug.)

Your personal brand, unless you're a creative, isn't really about your identify or logo mark. It includes literally everything you do and say, how people perceive you, and what's out in the intrawebblogstweetlinkedsphere that has your name* on it. If you ARE a creative, than the look and feel and tone of your resume, etc matters a little more, sure, but all the other stuff still matters too.

(*to learn why your name can have blg implications, you should really attend the webcast. I'm tempted to give a spoiler here, but I'll save it)

If you're skeptical about this, consider how quickly you come to like, dislike or detest people on reality television and how we do this based on just a few quick scenes. Remember "The Apprentice"? I started to not like the infamous Omarosa within minutes of the first episode (apologies to members of the Omarosa Fan Club).

So, Tracy, Eric, and I will share some ideas on what you need to do to start figuring out what your brand is, and how to explain that to brand to people who can help you find your next gig, and what your brand looks like online.This is important to do if you're currently job seeking, and probably a good idea if you're happy where you are. After all, any good brand expert will tell you brand management is ongoing and constant.

And the time to start managing your personal brand? Now. Ask Omarosa what that season of the Apprentice was like. She'll agree.


Digital Angel to the rescue..!

NMA.jpgHi All,

WOW, I am going to write blogs, and it took me (big intake of breath) 5 times to pass my English "O' level ! so please forgive the future grammar.

My name is Steve or Stevie or "Digital Angel" as I have being called, not to be confused with the venture capital people, my nickname comes from being a nice guy, oh and being in the business since 1998 :) 

I was told by my fabulous talent, that Blogs have being around since 2006, from the computer game "Quake", other theorists say Dave Winner, so embracing the founders and the technologies I thought to myself ! Who else knows this stuff ? 

I also realised that Blogging is good for the soul, as I start writing and sharing some of my more amusing "Digital Stories" I thought that this will help my networking, from my casual coffees in Soho, to the Big Media Events, like giving awards at the NMA, (which included some unruly behaviour from Simon Amstel (see pic), back two years ago, in front of 2000 people but that's another story) !

I am hoping that from my blogs, I will be here to take some of the mystery out of the digitalonlineinternetcreativeinteractivemediabroadcaststar that I have being passionate about since 1998, I confess that I am no expert on everything, but I do like to think that I know a thing or two, especially when its recognising talent in this amazing sector, that's still very much in its teenage years.

So "Digital Angel" is what I am aiming to be, someone who can see "Cloud" and say "utility computing" someone can say UX "yep that's from manufacturing", IRISE, yep that's not to do with making bread, well not the edible kind anyway! And many more. So I have promised to come on weekly and see what I can do for the future of digital kind...

So I am looking forward to sharing with you more, I will use my magic wand to whisk in up-to-date ideas, I will use my wings to whisk me around the world to check out the latest. My network goes all over the world, so I am hoping this is going to give you a really fascinating real look at our innovative sector. 

Must fly off now, as the Digital calling begins to draw me in... Watch out Digital World here comes Digital Angel, evangelising what's good out there, and be really constructive on what we learn :) 

Here's to all the talent out there, oh and watch out for the VLOGS

Blogging Off.. (flapping of wings and sparkles) Steve ;) 

Wiener Dog!

Breaking News: Wienermobile crashes into Wisconsin home

I kid you not.

Check out the Minneapolis-St.Paul Star Tribune article.

In case you haven't seen the updated dog mobile in the last few years, here it is:

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Thanks to Kim Cunningham in our Minneapolis office for the hot news tip!

(Photo by David Berkowitz )
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(From guest blogger, Jenn Tran)

I'm not much of a fast food junkie (not since Super Size Me came out in theaters). However, I do enjoy the occasional burger and fries every now and then. Jack in the Box has always been a particular favorite of mine...mostly due to the nostalgia of all the little Jack toy heads that we'd rip off our parents' car antennas when we were kids.

I just came across an article on underconsideration.com unveiling the new Jack in the Box logo which has already been unveiled at several of their San Diego branches near Jack in the Box HQ.

I'm no Designer, but it makes me think of Matt Frewer's Max Headroom mashed up with a late night social networking chat room. But hey, that's just me.

As long as they keep the recipe the same for their Jalapeno Poppers, I'll be good. Although, I wonder if they are going to update Jack's hat for some Devo-looking head attire instead?

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Let's face facts, putting together your 2009 marketing budget is not going to be a cakewalk. It's not even going to be a piewalk. With tighter company budgets than ever, chances are if you're in charge of the money spent on marketing next year, you're going to be walking over a bed of coals.

Which is why you should pop over to this special article in MarketingSherpa: How to Defend Your '09 Budget Without Arming Yourself and Walking From Downtown LA to the Beach.

Okay, I added that last part to make it more Hollywood.

The first part of the report (sans the guns) can be found here at the MarketingSherpa site.

(With extensive apologies to anyone associated with the film "Falling Down".)

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Let's face it, people in Advertising are ten times funnier than the people in the movies or on TV when they get their awards.

I'm thinking Alan Alda, Sally Field...

The Belding Awards will be more fun to watch. Especially if your work wins one.

thinkLA presents the 43rd Annual Awards and is having their call for entries NOW.

And you couldn't ask for a funnier awards site (more than you could ask Shirley MacLaine to stop talking about the New Age).

Details here.


BTW, I've updated our events portion of the site. Looks like a lot of December is done and folks are diligently working on events for '09. Or they're out drinking. Hard to figure.

Right here.

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The rumors of Kim Jong-il's death may be greatly exaggerated.

Or not.

In order to quell suspicions since mid-August regarding the North Korean leader's ailing health (and recent disappearance), the country's official news agency released photos of him which "purportedly show the leader in good health".

The BBC, however begs to differ, pointing out that the shadows on the leader in this picture do not match the soldiers surrounding him. And "mismatched pixels on the right side of Mr Kim's leg".

He also looks a bit fuzzy, wouldn't you say? (The full story from the BBC is here.)

I do seem to recall him being Photoshopped somewhere before. Hmmm...

Cast your vote below!

Is this photo untouched? What say you, professional Photoshoppers?

View results

The 50 Year Old Virgin

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I guess it's appropriate that so close to Halloween we raffled off tickets to see Madonna's Hard Candy tour at Dodger Stadium (complete with a visit from Britney and Justin).

I think everyone's still recuperating from getting home back to the office at 2am.

I'm in the process of posting photos, so if you ended up being one of the 50 attendees, please send them my way?

And a HUGE thank you to our own Diana Scott, who not only provided the tickets for both staff and Talent, but arranged the bus to and from the stadium (not to mention beer, soda, and water for the ride)!

I can't put it better than this email: "Thank you so much for the gift of Madonna. As a long time fan, I must admit I have never seen her and YOU made it possible!!!!!! It was great meeting some new folks and actually staying up until 230am!"

In the meantime, enjoy these shots from last night!

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and yes, of course, Ryan Seacrest...

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By the way if you're a fan of Madonna and the Sex Pistols, you might like this mashup by Go Home Productions from a few years back . (Parental warning, those rotten Pistols drop the f-bomb.)


Eh Tu, Peepus?

They're good when they're fresh.

They're better when they're stale.

And they're best when laid on in dioramas like the Assassination of Julius Caesar and the last scene from Reservoir Dogs.

Which is why the Washington Post held their first ever Peeps Diorama Contest.

(This is a Safe For Work Site.)

Who says there's no good soft news out there?

 

(Thanks to Ryan T. for the pass along!) 

Clean Up on Aisle 13

Not normally into the blogging about celebrities mode, but those of you who don't live in Los Angeles may not be aware of the kind of stuff that goes on all too often here.

This email from our own Charlotte was too funny not to pass along (with her blessing):

Some of you may appreciate this and others may not but I HAVE to share...

So on my way home I stopped by the local Ralph's. Just as I am about to leave I hear screams of the paparazzi and see tons of flashes going off. Of course I have to go back in. Lo and behold, there's Britney with her new beau, mohawk and all. The grocery store folks chased the paparazzi out (and blocked the doors with shopping carts) and I did my best to follow her.. incognito!

Do you blame me..??

I found her in the candy aisle as she grabbed a candy bar and started eating it. (FYI.. she is so not fat... not in the "real world" anyway.) She had on huge glasses and checked out buying cigs...

The whole time the paparazzi were plastered to the window screaming profanities at her and trying to get her picture. The crazy part, when she gets to the the checkout counter, there she is on the cover of all the magazines with headlines like, "Britney's mental illness." Wonder what the heck that feels like..???

I think they let her out the back as her beau got in the car and drove around to pick her up.

Meanwhile the paparazzi were sprawled out all over the parking lot parking, anywhere and everywhere, so they could make a quick escape to follow her.

What a life I tell you!

Crazier still, this footage on TMZ shows Charlotte, with her purchased groceries in hand, walking behind the "star" incognito.

It's true, even getting groceries in Los Angeles is incredibly exciting.

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Aquent sponsors FITC (Flash In The Can) - SAN FRANCISCO

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