Karen Thompson: January 2009 Archives

Is your resume pointing you in the right direction?

2384994228_9be26fa7ea_m.jpgWhilst driving the other day Shaun, in his lilting Irish tones said to me, "in two hundred metres, turn left". Shaun wasn't my passenger but the electronic voice on my GPS navigator (don't you just love all the modern gadgets!). Anyway, it got me thinking about directions of another kind - career directions.

I speak to heaps of people that want to or alter their career course, only to find that the tool they're using to navigate their way - their resume - lacks the information needed to take them to their desired destination.

Resumes can be a purely historical document which tells the reader where you have been (and this is the case in 80-90% of the resumes that land on my desk) or they can be future orientated, outlining where you want to go.

Have a close look at your resume. Is it likely to navigate you to the right destination?

Now I know a lot of people say, "yeah, but I put that information in my cover letter". Believe me, if you want to say something, say it in your resume. Cover letters don't always stay attached and that means that you could be seriously reducing your chances of the desired message getting to the right person.

Make sure you have a "Career Overview" at the beginning of your resume. This overarching statement briefly outlines who you are, what you do and where you want to go. In the body of your resume highlight your transferable skills. These are the ones that support your desired change. If you're responding to a specific job advertisement or position description, use reflective language - make sure you have the same words or phrases in your resume that they use in their documentation. That way, the potential employer is more likely to think, "this candidate is perfect" because they'll be reading the same words in your resume that they wrote in their ad.

Resumes writing can be a challenge and a chore but getting it right is critical. You may know where you want to go - make sure your next employer does too. Happy job hunting!

Image courtesy of: leBIGmap

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Events

ThinkLA: Gaming Breakfast

16 September 2010

"Power of Play"

Come learn how play is changing the future of digital marketing and how marketers can resonate with consumers through play by incorporating the fundamental tenets of ...

AMA Webinar: Social Media Marketing to Women: What Every Brand Needs to Know

15 September 2010

n this informative webinar, Pontiflex, the industry’s leading email and social acquisition platform, and Leapfrog Interactive, an award winning digital agency, team up to share exclusive insi...

ThinkLA: AIEF Charity Golf Day

14 September 2010

Charity golf tournament benefitting the Advertising Industry Emergency Fund (AIEF), along with other programs of thinkLA.

Since 1972, AIEF has granted over $2 million in emergency money to ...

AMA Identity Imperative: Boston

13 September 2010

This two-day course will quickly review the basics and then delve deeply into the critical issues of internal branding, generating buy-in, qualitative and quantitative research, positioning stateme...

The WAA Seattle Web Analytics Symposium

13 September 2010

The WAA Seattle Web Analytics Symposium will bring together web analytics and business professionals from throughout the Northwest for a day of learning, professional development and networking.

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