Recently by Julia Thahar

Engaging, What?

Jul 22, 2010 @ 8:07 PM · Julia Thahar

Engaging with consumers is, of course, key when it comes to marketing. But who are the best of the best?

According to brand and communications research agency Hall & Partners, it's eBay, Google, Amazon, Microsoft, Yahoo, Facebook, Coca-Cola, Pepsi, Dove, and Kraft Foods.

Not a surprise, says Vanella Jackson, worldwide CEO of Hall & Partners. He believes they are on the top of the list due to their "personal relationship with the experience."

Marketing Daily has the whole scoop!

(Photo by renaissancechambara)

11 Steps to Better Networking for the Graphic Designer

May 25, 2010 @ 7:05 PM · Julia Thahar

Just a quick one, from our last newsletter:

There's always room for improvement, and when it comes to networking, it takes more than handing out your business cards or signing up on a social networking site.

Forgraphicdesignersonly.com shares 11 great tips that Graphic Designers can use to become better networkers.

(Photo by Josh Oakes)

The Big D

Apr 29, 2010 @ 6:04 PM · Julia Thahar

Yee haw!

Aquent is sponsoring the The Big Design Conference in Dallas.

It's where "the biggest ideas in Strategy, Social Media, User Experience and Code development converge."

This conference draws leaders from all around to share insights into what's up next, and we'll be there with our boots on!

If we can find them...

(Photo by edenpictures)

Chiquita Banana Brand Refresh

Apr 5, 2010 @ 3:04 PM · Julia Thahar

When you think Chiquita, you think banana. And when you think Chiquita bananas, you think of their iconic blue sticker, right?

Art Director DJ Neff and partner Mark Krajan ate bananas for breakfast, lunch, and dinner to boost their designing brainpower while working on Chiquita's latest ad campaign.

The result was a fun and really "bananas" campaign for that little blue sticker!

Check out the full story at design:related.

(photo by 92wardsenatorfe)

KEEPING YOUR BRAND COOL IN A CRISIS

Mar 10, 2010 @ 6:03 PM · Julia Thahar

The name of the game is speed.

With the insanely rapid pace of information on social media, keeping your brand intact by responding to consumer issues ASAP, or even before they happen, is absolutely essential.

According to John Thomson, CEO of Saepio, "Whether it means pulling ads featuring a controversy-laden spokesperson, changing messaging that is offensive to certain cultures or not leading with a product that isn't performing at its best -- you need to react quickly and just as important, consistently."

Otherwise you might just catch the tiger by the tail. (Sorry!)

The full article is over at MediaPost's site.

(Photo by Keith Allison)

Donations Add Up, Despite Little Trust In Texting for Relief

Feb 11, 2010 @ 7:02 PM · Julia Thahar

When it comes to Texting for Relief, the incredible figures the Red Cross is posting for its Haiti relief effort show that a lot of people are on board with this simple, easy-to-do donation process.

But at the same time, many of those same folks don't necessarily trust that their money is going where it should.

Forrester Research asked people if they thought the money donated through texting actually went where it was supposed to and only "16% of 134 respondents said 'yes'. Thirty-two percent said 'no,' and 51% just weren't sure."

Yikes!

Details over at MoBlog.

As a side note, the Charity Navigator site is a great place to make sure your dollar is going where it does the most good.

(Photo by eron_gpsfs)

ATTRACTION TO 'DO GOOD' BRANDS IS ESCALATING

Oct 27, 2009 @ 11:10 AM · Julia Thahar

Would you change your shopping habits to make the world a better place?

According to new findings from Edelman Worldwide's "goodpurpose Consumer Study" (as reported in Mediapost.com), of the 6,000 people surveyed in 10 countries, "61% say they have purchased a brand that supports a good cause even when it wasn't the cheapest option, and 67% said they would switch brands if another brand of similar quality supported a cause they were interested in."

Is this officially called buy and save?

Full story at Mediapost.com.

(photo by MadelineFox)

How To Respond to Design Criticism

Oct 20, 2009 @ 6:10 PM · Julia Thahar

Criticism isn't always easy to hear and respond to positively.

When it comes to someone critiquing your design masterpiece, it's especially hard to take, in light of all the hours (days, weeks) you put into the project.

So how is a Designer supposed to deal with the emotional roller coaster that criticism produces?

I just finished reading an article at Smashingmagazine.com that I think answers it best: in order to respond to criticism effectively, it's important to know where the opportunity lies.

Isn't that the answer to everything?

(photo by Kiwi Mikex)

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B2B Marketing Summit 2010: From the Top of the Funnel to Your Bottom Line

4 October 2010

Join the nation's top B2B marketers at Marketing Sherpa's 7th annual B2B Marketing Summit, for two days of immersive, hands-on instruction covering the latest marketing strategies and techniques.

eMetrics Marketing Optimization Summit

3 October 2010

Meet the sharpest people in the industry

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More Events

Recently by Julia Thahar

Engaging, What?

11 Steps to Better Networking for the Graphic Designer

The Big D

Chiquita Banana Brand Refresh

KEEPING YOUR BRAND COOL IN A CRISIS

Donations Add Up, Despite Little Trust In Texting for Relief

ATTRACTION TO 'DO GOOD' BRANDS IS ESCALATING

How To Respond to Design Criticism

Authors

Events

B2B Marketing Summit 2010: From the Top of the Funnel to Your Bottom Line

eMetrics Marketing Optimization Summit

Web Analytics Association: eMetrics Marketing Optimization Summit

5D: The Future of Immersive Design

ThinkLA: AdJam 2010

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