Recently by Julia Thahar

KEEPING YOUR BRAND COOL IN A CRISIS

Mar 10, 2010 @ 6:03 PM · Julia Thahar
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The name of the game is speed.

With the insanely rapid pace of information on social media, keeping your brand intact by responding to consumer issues ASAP, or even before they happen, is absolutely essential.

According to John Thomson, CEO of Saepio, "Whether it means pulling ads featuring a controversy-laden spokesperson, changing messaging that is offensive to certain cultures or not leading with a product that isn't performing at its best -- you need to react quickly and just as important, consistently."

Otherwise you might just catch the tiger by the tail. (Sorry!)

The full article is over at MediaPost's site.


(Photo by Keith Allison)

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Filed in: Advertising, Branding, Marketing, Social Media

Donations Add Up, Despite Little Trust In Texting for Relief

Feb 11, 2010 @ 7:02 PM · Julia Thahar
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When it comes to Texting for Relief, the incredible figures the Red Cross is posting for its Haiti relief effort show that a lot of people are on board with this simple, easy-to-do donation process.

But at the same time, many of those same folks don't necessarily trust that their money is going where it should.

Forrester Research asked people if they thought the money donated through texting actually went where it was supposed to and only "16% of 134 respondents said 'yes'. Thirty-two percent said 'no,' and 51% just weren't sure."

Yikes!

Details over at MoBlog.


As a side note, the Charity Navigator site is a great place to make sure your dollar is going where it does the most good.


(Photo by eron_gpsfs)

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Filed in: Current Affairs, Ethics, Trends

ATTRACTION TO 'DO GOOD' BRANDS IS ESCALATING

Oct 27, 2009 @ 11:10 AM · Julia Thahar
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Would you change your shopping habits to make the world a better place?

According to new findings from Edelman Worldwide's "goodpurpose Consumer Study" (as reported in Mediapost.com), of the 6,000 people surveyed in 10 countries, "61% say they have purchased a brand that supports a good cause even when it wasn't the cheapest option, and 67% said they would switch brands if another brand of similar quality supported a cause they were interested in."

Is this officially called buy and save?

Full story at Mediapost.com.


(photo by MadelineFox)
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Filed in: Ethics, Market Research, Marketing, Practice: Marketing, Sales

How To Respond to Design Criticism

Oct 20, 2009 @ 6:10 PM · Julia Thahar
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Criticism isn't always easy to hear and respond to positively.

When it comes to someone critiquing your design masterpiece, it's especially hard to take, in light of all the hours (days, weeks) you put into the project.

So how is a Designer supposed to deal with the emotional roller coaster that criticism produces?

I just finished reading an article at Smashingmagazine.com that I think answers it best: in order to respond to criticism effectively, it's important to know where the opportunity lies.

Isn't that the answer to everything?


(photo by Kiwi Mikex)




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Filed in: Career advice, Design, Practice: Graphic Design, careers
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