Jon Fraulo: April 2009 Archives

Marketing outsourcing ... a positive force for change?

394359321_1801c7263a_m.jpgI recently came across an interesting debate online around whether or not outsourcing can be a positive force for innovation.

The conversation went something like this:

"Offshoring takes jobs from country A and places them, as low wage jobs, in country B, causing unemployment in country A, which further hurts the economy in country A ..."

To which the response was:

"That answer lumps all types of outsourcing into the same bucket. More accurately, some types of low wage, low skill jobs are sent off shore leaving those people from Country A to find new work. However, the bulk of Outsourcing actually supplements unavailable skills in Country A, increasing shareholder value and promoting global trade. (note: these are good things when done right.)"

Your own answer will probably be shaped by where you sit and if and how outsourcing or offshoring has affected you ... if ever. Given we are seeing an increasing number of marketing and creative organisations reaching out to potential vendors to explore this very topic, I also would like to table this question:

Is outsourcing a positive or negative thing for your industry?

Image courtesy of: pete-pick

Is outsourcing a positive or negative thing for your industry?

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Events

32nd Annual APALA Achievement Awards Gala

21 May 2010

The 2010 Advertising Production Association of Los Angeles’ Achievement Awards.

DMA webinar: Top Ten Things You Need to Know About Email Segmentation

20 April 2010

This exciting one hour virtual seminar will introduce ten different best practices and ideas for email segmentation. Email marketers in either a B-to-B or a B-to-C setting can use email segmentatio...

AIIM International Expo and Conference

20 April 2010

If you attend just one information and content management event this year, make it the AIIM Expo + Conference. Now is the time to gain: knowledge. Develop your skills and increase your knowledge...

ad:tech, the next evolution!

19 April 2010

The world's biggest digital marketing and media show is getting better this year.

What's new?

1. The Marketing Masters series: Select industry thought leaders share actionable, stra...

The InDesign Seminar Tour

6 April 2010

Bring your laptop if you want, but it may prove to be a nuisance at a seminar this fast-paced. Just watch one of our world-class speakers in action and ask questions whenever you have one, it's ver...

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