Jon Fraulo: April 2009 Archives

Marketing outsourcing ... a positive force for change?

394359321_1801c7263a_m.jpgI recently came across an interesting debate online around whether or not outsourcing can be a positive force for innovation.

The conversation went something like this:

"Offshoring takes jobs from country A and places them, as low wage jobs, in country B, causing unemployment in country A, which further hurts the economy in country A ..."

To which the response was:

"That answer lumps all types of outsourcing into the same bucket. More accurately, some types of low wage, low skill jobs are sent off shore leaving those people from Country A to find new work. However, the bulk of Outsourcing actually supplements unavailable skills in Country A, increasing shareholder value and promoting global trade. (note: these are good things when done right.)"

Your own answer will probably be shaped by where you sit and if and how outsourcing or offshoring has affected you ... if ever. Given we are seeing an increasing number of marketing and creative organisations reaching out to potential vendors to explore this very topic, I also would like to table this question:

Is outsourcing a positive or negative thing for your industry?

Image courtesy of: pete-pick

Is outsourcing a positive or negative thing for your industry?

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Events

Aquent Proudly Sponsors All 5 cities of An Event Apart!

16 September 2010

Three down, 2 to go!

Events are linked below:

Washington, DC = Sept 16-18 

ThinkLA: Gaming Breakfast

16 September 2010

"Power of Play"

Come learn how play is changing the future of digital marketing and how marketers can resonate with consumers through play by incorporating the fundamental tenets of ...

AMA Webinar: Social Media Marketing to Women: What Every Brand Needs to Know

15 September 2010

n this informative webinar, Pontiflex, the industry’s leading email and social acquisition platform, and Leapfrog Interactive, an award winning digital agency, team up to share exclusive insi...

ThinkLA: AIEF Charity Golf Day

14 September 2010

Charity golf tournament benefitting the Advertising Industry Emergency Fund (AIEF), along with other programs of thinkLA.

Since 1972, AIEF has granted over $2 million in emergency money to ...

AMA Identity Imperative: Boston

13 September 2010

This two-day course will quickly review the basics and then delve deeply into the critical issues of internal branding, generating buy-in, qualitative and quantitative research, positioning stateme...

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