Recently by Greg Carter

A Helping Hand, or Text

helpButton.jpgOne aspect of customer service that should be on every website is the Help Text.  And it should be easy to understand and to use.  I've tried the Help section on a certain search engine and found myself ready to toss my laptop off the balcony and into oncoming traffic because the help prompts locked me into a never-ending loop of "not quite what I was looking for".  To make things worse, they didn't offer an easy way to contact them with queries; everything had to go through their click-button, automated help system.

Lyle Mullican, in an article on A List Apart, offers some insight, tips and best practices for developing user-friendly help text.  Take a look: Good Help is Hard to Find.

Image from St. Johns County Virtual School

Confronting the Red Lines and Self-Doubt

I've always had this fantasy of writing a story and seeing it published, with the overwrought falling in love with my tale of heartbreak and redemption and showering me with accolades, with prizes and all that goes with the notoriety.

Realistically, I know that may never happen, but a boy can dream....

I did, however, find a publication looking for stories from unpublished authors so I decided to take a chance and to see what happens.  The story, so far, has zombie kittens -- okay, one zombie cat -- and runs about 22 pages.  I set it aside for a week and recently returned to it for editing. 


proofreading_symbols.jpgI read through my story twice after letting it simmer and stew for a good week. And it was AWFUL!!! I sat on the couch, red pencil in hand, scratching though lines and paragraphs, wondering how on Earth I ever came up with that. The 22 pages now look like they lost a battle, suffering hundreds of nasty red wounds in the process. (Much like one of the characters in the story itself.) And yet it was good for me to do this. Re-reading gave me the chance to figure out what worked and what didn't, maybe re-arrange the placement of certain actions within the timeframe of the story or even to re-write and flesh out specific scenes, and I found myself getting into the process.

I asked a friend to read the story and to offer some tips/advice for making it presentable.  When the email arrived with a long list of questions, my heart sank. Was the story really that bad? Was is unbelievable? Did I fool myself into thinking that I actually had a shot at trying to write something anyone would want to read?

I tend to be very good at self-defeat and wanted then and there to burn the pages and erase the files from my Flash drive. It would have been so easy, too!! But I thought back to all those New Years resolutions and promises made and neglected about getting something published. No one but me was saying that this would never pass for a story so why all the Debbie Downer nonsense?

My friend thought it a good take on zombies, that it just needed some parts to be expanded, others shortened, and he posed questions that made me think about what the characters would really do. And, you know what? The questions made sense. And I feel energized, that this story -- once the re-hashing and re-writing are over -- has as good a chance as any to be included in the anthology.

Creativity isn't as easy as people think, and self-doubt rears its ugly head far too often during the process, whether it's writing, designing a logo, or developing a new marketing campaign.  Will it work?  Will people react the way I want them to?  Is it any good?  We can be our own worst enemies.  The only way to find out if a project, a design, or even a painting will work is to keep at it, to not listen to the negativity that we create ourselves.

So I'm in the process of some heavy editing of my story.  The opening has been entirely re-written, some scenes axed, some re-arranged.  We'll see what happens.

(originally posted on my personal blog, but I added a bit more here to make it [hopefully] more interesting)

Image from Proofreader Training

Just Say No

yes-no-buttons1.jpgI'm one of those people who has difficulty saying "No" to almost anything.  Do you want this last scoop of mint chip iced cream?   Yes.  Can you lend me $50 until my next paycheck?  Sure.  This spreadsheet needs to be completed as soon as possible, though I know you have Task A and Task B and were just put on the team for Task C, but would you could take care of this asap?  Bring it on!  If everyone decided to jump off a cliff, would you, too?  Okay, I have to draw the line somewhere.

I do know better, but this urge to help everyone with everything assumes control, and I find myself spread too thin over too many projects at once.  I don't want to let anyone down.

Not good.

Saying "no" shouldn't be so difficult, and this recent article from A List Apart called No One Nos: Learning to Say No to Bad Ideas offers good advice for when and how to say "No" to projects without feeling guilty about it.


Image borrowed from Judah Buddha 

10 Common Errors

In this new media world, blog posts and articles are published within seconds after writing, and we've learned to roll with it, to expect it.  Typos are inevitable and usually go unchanged when it comes to the Internet.  But don't let that affect your résumé!!  I've posted about similar typos that spell check passes by because...well....they aren't technically misspelled.

Read: 10 Common Errors "Spell Check" Won't Catch from Shine on Yahoo!

I can't stress enough how important it is to set your résumé aside for a day or two, then re-read it with fresh eyes.  Or to have a friend read it for you.  One little typo might be just enough to keep you from getting that job!

Staycation, All I Ever Wanted

You've heard the old saying that "All work and no play makes Jack a dull boy".

54752009215.jpgIt's actually true, as you can judge by this picture of me.  Too many hours spent in front of the computer, on the phone, running back and forth to the fax machine to the copier to the testing room and back to my desk not only makes someone dull but grumpy, as well.  And not nice to work with at the office.  All that stress can make a person snippy with co-workers or negatively affect how a job is done or even wreak havoc on phone conversations with disgruntled customers.

Not that that's ever happened, but it could....

The best remedy for the "all-work-no-play" syndrome is the vacation.  A vacation usually means getting away from the house, spending large amounts of money, and driving or flying somewhere to lose yourself in relaxation or adventure.  However, if you don't have the time or money to fly to Maui or to drive hours through the desert to Las Vegas, you can still relax and re-charge in and around your neighborhood: the Staycation

The entire concept of the staycation threw me for a loop when I first heard the word.   Staying close to home tends to defeat the whole purpose.  The last time I'd taken any serious amount of time off, someone else was sitting in the White House.  My stress level was nearing its maximum level, and I needed to do something.  So my partner and I decided to take a few days off to celebrate his birthday and stick within 40 miles of our apartment. 

It turned out to be a great experience.  We lunched at some trendy local restaurants that are usually packed during the evenings and weekends; we sat in the audience for the taping of a TV show; we saw two live theater productions; and yes, we even sat around the apartment watching DVDs and reading.  Vouching for myself, I felt so relaxed and rested not thinking about paperwork left at the office or what was in store when I returned.  I walked into the office Monday morning all smiles and ready to get into the swing of things.

If I can try a staycation and like it, then why not give it a whirl yourself?  Take a look at what your city or county has to offer: museums, parks, beaches, restaurants, shopping, movies, zoos, historic places, theater, concerts, libraries, aquariums, and so on.  Most don't cost much money; some even offer free events or free days (like museums).  And if you can't find anything to do, then do nothing.  Take a nap.  Enjoy being lazy for a day or two.

No one said you needed to go anywhere for a staycation....

Power of YouTube

I read an old article from March of 2009 on the site AppScout that in January of 2009, people watched about 14.8 billion videos online, with roughly 99% of those videos showing on YouTube.  Everyday, people have been using the video service to share everything from videos of cats farting and burping at the same time (I dare you to do a search on it!) to original movies and music to opinions and critiques of movies, newsmakers and whatever tickles their fancy.  The site's become such a large part of our culture that marketers, corporation and even Aquent use the new medium to get the message out about their products or services.  (And with such a gigantic potential audience, who wouldn't want to add YouTube to their marketing plan?)

3994475649_967bcd8481_m.jpgBut such usage can also have negative effects for a business or corporation, and that's humorously depicted during the last 15-20 minutes of Jean-Pierre Jeunet's latest film Micmacs à Tire-Larigot.  If you ever wanted to see the power of YouTube, this provides the perfect example.  In a nutshell, the movie follows the adventures of Bazil as he draws two competing weapons manufacturers into a battle against one another.  Toward the end of the film, Bazil uploads a video of the two company owners in a compromising situation, and it spreads like wildfire, from computer to computer, from country to country, destroying the companies' reputations in the process.

(Image borrowed from woodleywonderwork's Flickr Photostream)
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It Ain't What You Do....

A local radio station played a song I hadn't heard since the '80s -- It Ain't What You Do.... by Fun Boy Three with Bananarama.  I find it funny how a song can remind of something completely unrelated to it, and that's exactly what happened to me.  I paused in what I was doing, listened to what was being sung, and immediately thought of how well it honed in on getting work done.

No, it isn't a stretch.

Well....maybe just a little.

But hear me out.

It's the way that you do it.

We sometimes find ourselves stuck in a rut, doing the same task over and over again, the same way we always have.  Sure, it gets the job done, but what if a simpler way exists?  Or something more efficient, more streamlined?  Not every task needs to performed exactly the same way.  Try looking at the task from a different perspective and see what happens.

It's the place that you do it.

Environment plays a large role in my work process.  The man in the business suit almost yelling into his cell phone while he paces long the hallway just outside the thin glass door to my office annoys me to no end.  The people I see sitting in a coffee shop, laptops opened on the small tables, fingers tapping away at the keyboard while all around them mugs clink, voices chatter about this and that, cell phones ding buzz jingle, people constantly in motion all around -- I don't know how they get any work done, but more power to them.  I don't work well on a cluttered desk.  I prefer music playing, usually instrumental or with the volume turned low, in the background to help my concentration on a project.

Each person is different so find what works for you, whether it's stretched out on a lounge chair by the pool or seated behind a desk in an air-conditioned office.

It's the time that you do it.

Procrastination is not my friend, and I rarely let things go until the last minute.  I must complete something once I start, or I will go crazy.  The drawback comes when I find myself facing more than three projects.  But luckily, I've learned how to plan my time so that everything gets done in a good amount of time and with the majority of my hair still attached to my scalp rather than lying in clumps on the carpet.  Prioritize or triage projects.  Which is the more pressing need?  Which has the earliest deadline?  Which project will be the easiest to complete first?

And that's what gets results.

Music/lyrics written by Melvin "Sy" Oliver and James "Trummy" Young from the song T'ain't What You Do (It's the Way That You Do It), covered by Fun Boy Three with Banarama. 

About the Blogger (One of Them, Anyway...)

bloggerpersona.jpg
Aquent is a company about people.  And I don't mean simply finding the perfect Talent for the perfect job at the perfect company.

Though that is a definite perk.

Behind all the posts about upcoming design events or marketing trends or bizarre music videos involving brightly colored blocks of wood are people.  Aquenteers, as we sometimes like to call ourselves.  Each of us hails from a different part of the world with various backgrounds and experiences that we bring both to this blog and to Aquent itself.

With that in mind, I thought it might be a fun idea to share a little bit about myself.  Who knows -- perhaps some of the other Aquent bloggers might feel the same.  Or this could blow up in my face, and I'll be forced to hang my head in shame for the rest of my days.  You never know until you try, though.

The picture above is me -- an avatar created by a good friend.  She knows of my love of amusement parks, having grown up within 15 minutes of probably the best-known in Southern California.  I do wear glasses.  I do have dirty blond hair.  And, surprisingly enough, I do own a very similar shirt.  With the cuffs rolled back.

A very large stack pile mountain of books resides in my apartment because I enjoy a good book now and then.  Sometimes world literature, sometimes the heavy stuff like José Saramago and Thomas Mann, but for the most part, I lean toward horror -- lighthearted tales of ghosts and ghoulies and zombies run amok.  I even write the occasional horror-like short fiction pieces.

As for my work background, I never thought of a staffing agency as a career.  Back in 1993, I'd moved back home after graduating from Humboldt State University without any clear direction.  I registered with a staffing agency because I needed to do something while I tweaked my résumé and drove to interview after interview.  My first job with the agency was at their headquarters -- filing, sorting mail, answering phones for two weeks.  Which turned into two months, then 5 years and ended in their Franchise Payroll Department.  Felling a bit restless, a friend forwarded a classified ad for another agency known as MacTemps.  I interviewed, liked the people and what we discussed.  Since that day, I've gone from inputting payroll and ordering office supplies to an Office Manager/QA Tester/Skill Assessment Specialist.

Almost 12 years later, I'm still here, working at a company that I love, with the most incredible people.  Sometimes they allow me to write odd posts about leaving voicemails and the importance of first impressions.

Now, let's see if we can't get some of the other Aquent bloggers to write a little about themselves....

Soundalikes

I spend a good portion of my workday reviewing résumés and other written candidate submissions.  Occasionally, I come across a misspelled word here or there, such as responsibilities missing the last i, or letters mysteriously switching places, such as with teh rather than the.  (I plead guilty over and over to that one.  My fingers sometimes moves faster across the keyboard than does the thought in my head.)  Those types of errors can be corrected easily enough by using tools like Spellcheck.  In fact, many word processing programs have such tools built into their systems so that as I'm typing this in MovableType, anything that might possibly be spelled incorrectly is automatically underlined in red to make certain that I notice it.

The problem with this is that many people think Spellcheck catches all the errors and then send documents without re-reading them.  That's why I stumble across more and more instances of homophones.  You remember those from grade school?  A homophone is a word that sounds like another word but has a different meaning or a different spelling.

The most common examples that I encounter over and over:

To, Too and Two

To is most commonly used as at the beginning of a prepositional or a verb phrase: to the left, to each person, to be or not to be.

Too is an adverb, usually indicating that something is more than enough (Mark's too precious for words.) or is in addition to (He's smart, too.)

Two is a number.

----

Than and Then

Than pops up when comparing something: His eyes were bigger than his stomach.

Then is most often used in discussing time or a sequence:  Mark ate the apple, then threw the core onto the compost heap before heading to his Brother and Sister-in-Law's new apartment.

----

There, Their and They're

There indicates a place or point (in action, in speech, in time): Mark traveled there with his suitcase in hand.

Their is a possessive pronoun, usually indicating more than one person or thing:  To Mark's surprise, their apartment building sat across the street from a vacant lot.

They're is a contraction of the "they" and "are" and appears at the beginning of a phrase:  "They're paying how much for this place?" Mark said under his breath.

----

Stationary and Stationery

Stationary is an adjective used to describe something that is in a fixed position or unmoving:  Mark remained stationary on the sidewalk, staring at the dilapidated apartment building.

Stationery refers to writing materials, including letterhead and envelopes:  Mark pulled the letter out of his pocket to re-read the address on his brother's personal stationery, the one with a skull and crossbones across the top.

The point of this post?  Take the time to re-read your résumé or any correspondence before sealing it in an envelope or clicking the Send button.  Better yet, have a friend take a look at it.  A different set of eyes might catch something that you missed.  And it will make my job much easier.

Animation in an Older Style

I love traditional animation and what masters like Ray Harryhausen, Hayao Miyazaki and the folks at Disney bring to the table. Nowadays, though, when someone discusses animation, the focus leans toward CGI (computer-generated imagery). Nothing wrong with that, especially when looking at many of the recent films and what they've contributed to the field of animation: special effects from Avatar to District 9 and anything of the full-length features from Pixar.

Does that mean the hand-painted cells or time-consuming stop motion graphics are going to soon become things of the past? I hope not, especially when I see something as mind-blowing as this stop-motion video for the techno-electronic song Grindin' by Nobody Beats the Drum. Amazing what can be done with some painted wood blocks and a little imagination.

Authors

Events

AIGA National: Design Ranch 2011

14 April 2011

Design Ranch is an intimate, three-day, hands-on, workshop-driven design retreat in a rustic setting on the banks of the Guadalupe River in Central Texas.

This isn't one of those conference...

Retail Advertising and Marketing Association: Creative Summit 2010: Dallas, TX

11 November 2010

Creative people often break the rules by developing new approaches to the same problems. But, breaking the rules has been tough over the past few years. Join creative leaders from all over the co...

Adaptive Path: UX Intensive (Toronto)

26 October 2010

This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: ...

Adobe MAX 2010

23 October 2010

Adobe MAX is a unique opportunity to connect with thousands of designers, developers, and business leaders as we shape the future of digital media together. Discover how to realize the full potent...

DMA Webinar: Variable-Content Marketing

20 October 2010

As marketers we are all in the middle of ground-breaking changes that are re-defining direct marketing. Digital and conventional tactics are overlapping and intermingling. Social media is now a par...

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