Erin St. Pierre: April 2009 Archives

Tropicana: Old vs New, Old wins

Apr 3, 2009 @ 1:04 PM · Erin St. Pierre

I'm typically quite a big fan of clean, simple design. But there was something just not right about the new Tropicana packaging. Looks like the world agreed.

Tropicana Line's Sales Plunge 20% Post-Rebranding
OJ Rivals Posted Double-Digit Increases as Pure Premium Plummeted

By Natalie Zmuda Published: April 02, 2009

NEW YORK (AdAge.com) -- Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet

Read the full article here: http://adage.com/article?article_id=135735

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The InDesign Seminar Tour

6 April 2010

Bring your laptop if you want, but it may prove to be a nuisance at a seminar this fast-paced. Just watch one of our world-class speakers in action and ask questions whenever you have one, it's ver...

thinkLA: Meet the Board Mixer

5 April 2010

Come meet thinkLA's Board of Directors in an informal, engaging setting. Yahootinis and selected wines & beers from around the world will be hosted until 9pm. Appetizers will be served through...

thinkLA: Annual Spring Conference

28 March 2010

Los Angeles is the only place on the planet where a confluence of leaders from such a wide range of industries goes beyond simply co-existing. They collaborate, encourage and challenge each other, ...

AIGA LA: Emerge Exhibition 2010

25 March 2010

Enjoy an exhibition of emerging new talent at the Pacific Design Center. Student design works representing design programs from all over Los Angeles will be showcased.

Aquent/AMA Webcast: Demystifying Social Media Measurement

25 March 2010

Speaker – John Lovett, Senior Partner at Web Analytics Demystified.

The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and F...

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