Erin St. Pierre: April 2009 Archives

tropicana040209.jpg
I'm typically quite a big fan of clean, simple design.  But there was something just not right about the new Tropicana packaging.  Looks like the world agreed.


Tropicana Line's Sales Plunge 20% Post-Rebranding
OJ Rivals Posted Double-Digit Increases as Pure Premium Plummeted

By Natalie Zmuda Published: April 02, 2009

NEW YORK (AdAge.com) -- Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet

Read the full article here: http://adage.com/article?article_id=135735

Authors

Events

Retail Advertising and Marketing Association: Creative Summit 2010: Dallas, TX

11 November 2010

Creative people often break the rules by developing new approaches to the same problems. But, breaking the rules has been tough over the past few years. Join creative leaders from all over the co...

Adaptive Path: UX Intensive (Toronto)

26 October 2010

This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: ...

Adobe MAX 2010

23 October 2010

Adobe MAX is a unique opportunity to connect with thousands of designers, developers, and business leaders as we shape the future of digital media together. Discover how to realize the full potent...

DMA Webinar: Variable-Content Marketing

20 October 2010

As marketers we are all in the middle of ground-breaking changes that are re-defining direct marketing. Digital and conventional tactics are overlapping and intermingling. Social media is now a par...

Gain: AIGA Design and Business Conference

14 October 2010

Design has the power to change the direction of businesses, provide fuel for economies and even change lives. Provocative thinkers from a wide range of disciplines will inspire and reinvigorate at ...

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