Eloise Southard: July 2009 Archives

With all the recent chat about monetizing all these new-ish sites that are currently bleeding cash, there's an interesting piece on The Business Insider about how iPhone apps and Kindle sales are WAY bigger than even YouTube, even though YouTube has many more users than iPhone or Kindle. James Mitchell, a Goldman Sachs analyst says both the iPhone and Kindle stores will generate more gross revenue than YouTube this year.  And Apple's net revenue -- the 30% it takes from transactions -- could overtake YouTube in 2010. And never forget, both Apple and Amazon make a ton of money selling the uber expensive hardware all this stuff runs on. 

I see all of these "ads" or tweets from anything from my Twilight Fans group that I follow (insert gasp here- yes i love those books a ridiculous amount) and some other music groups I follow. It's too scary for me to honestly try to make money that way- seems too big a risk and not enough proof that there's going to be a decent ROI. I do think this could shift though as twitter grows and evolves with its users. iPhone apps sure make more now but there will be more twitter users trying to come up with ways to sell than there are iphone devs. The process and incredible intellect it takes to develop an app outways just trying to sell stuff via  tweet.  Can see people starting to promote their own etsy.com pages, ebay pages, craigslist links even to help sell what's already posted. Will be certainly interesting to see where this tweeterific site goes, won't it?!

Authors

Events

DMA presents Anritsu Sales Lead Case Study

23 March 2010

How a sales lead campaign succeeded in opening previously closed doors for the sales dept. and won an ECHO Award along the way.

Search Engine Strategies (SES) 2010

22 March 2010

Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social medi...

SoCal AMA events: Nature Networking Night

18 March 2010

At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the ...

Marketing During a Recession: 17 Strategies for Organizations, Business Owners and Entrepreneurs

18 March 2010

During this fast-paced, information-packed session, you’ll discover specific recommendations and strategies you can use like...

  • What prospects are responding to best: Messages that b...
  • Aquent Webcast: Going Mobile: A Practical Guide

    17 March 2010

    The iPhone, Blackberry, Google Android, Kindle, and now the iPad. Mobile is growing smarter, smaller, and increasingly ubiquitous. There are over 270 million mobile phone subscribers in the the U.S...

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