Aquent's International CEO recently said to me: "Job boards don't find people jobs. People find people jobs".
Never a truer statement!
Have we all forgotten how important personal connectivity is? Why do so many HR people and recruiters go out of their way to be un-contactable - hiding behind job reference numbers and email addresses that read dontreply@cyberspace.com? (Another pet hate of mine).
Surely in order to place the best talent in the best job, it is important to personally find out about that person, talk to them and ultimately meet them face-to-face to assess their suitability? What are their goals, personal aspirations, what makes them tick? Would they enjoy the culture of a specific work environment? ... Not to mention assessing the usual things like their skills, communication, problem solving abilities etc.
So at Aquent, we're breaking convention a little ... we're dropping our job board function from our web site altogether - with the main purpose being connectivity and visibility between our talent and our consultants. Now talent can search and connect directly with an agent who specialises in their area of expertise via the website. (Each agent even has a personal profile and photo on the web site.)
At Aquent we want to be available to chat, we want our talent to see who they are talking to, and we want to find them the best job possible.
Fingers crossed, this strategy will lead to better communication, better turnaround time in achieving results and more successful job placements. Being a true marketer, the proof will be in the results ...
Image courtesy of: labspics
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